IntroductionTelecommunications service provider Reliance Communications has announced the launchof the Reliance 3G Tab, a 3G-enabled tablet on the Android platform. Reliance is the firsttelecom operator in the country to offer tablets on both 3G and CDMA networks.The Reliance 3G Tab comes with a 7 inch capacitive touch screen, Android 2.3 OS and a 1.4GHz processor. The latest 3G tablet from Reliance sports a screen resolution of 1024 x 600,loaded with 512 MB RAM, and 5 point touch. The tablet weighs 402 grams. It comes with a3.0 MP rear camera and a front camera, enabling video calling, among other key features.The Reliance 3G tabletThe Reliance 3G Tab is supported by Reliance’s IP-based 3G network across 13 circlescovering 333 towns in the country. To further enhance its value proposition, RelianceCommunications is offering free benefits worth Rs. 6250 to its 3G customers. They can enjoy3 GB of free 3G data for 3 months, free local and STD video calling for 3 months to otherReliance 3G users, free voice rental for 12 months along with free global calling worth Rs.250, free subscription of McAfee Mobile Security for 1 year, free subscription of BigFlix for2 months, and a free 4 GB micro SD card.
For business users, the Reliance 3G Tab provides a user-friendly email experience with pushemail capability and is bundled with ‘Documents To Go’ that supports Microsoft Excel,Word, PowerPoint and PDF formats. The tablet supports multiple email accounts of GMAIL,IMAP and POP3 accounts and also supports Lotus Traveler and Microsoft Exchange forEnterprise Email Solutions.The 7 inch screen of Reliance 3G TabAnnouncing the launch of tablet, Sanjay Behl, Group Head (Brand & Marketing), RelianceCommunications Limited, said, “Having redefined the Tab market in the country with anoverwhelming response from our existing customers and in line with our endeavor to developthe device eco system, the new 3G Tab is sure to enhance customer experience on ourseamless IP enabled superior 3G network bundled with exciting offers at an affordable pricepoint.”Reliance 3G Tab comes pre-loaded with apps for Google (Gmail, YouTube, Maps andSearch), popular news websites (ET, TOI and NDTV), entertainment services (BigFlix,Reliance World Online, Reliance TV), and social networking services (Facebook, Twitter andOrkut) in addition to the applications provided by the Android Play Store.
The Reliance 3G Tab runs on Android 2.3Reliance 3G Tab is priced at Rs. 12,999and comes bundled with attractive plans for data andvoice use. It is available at Reliance Exclusive stores and leading retail chains.
Preface:We have done a Feature review and SWOT analysis of Reliance Tab, bringing its 4parameters i.e Strength, Weakness, Opportunity, and Threats clearly and thereby moving onto give a conclusion as well as recommendations to enhance its market share.
Reliance TabParent Company RelianceCategory TabletsSector IT and TechnologyTagline/Slogans Introducing the Master MultitaskerUSP Feature rich and value for money.STPSegment PC and Mobile UsersTarget Group Age group 25 to 40 Urban tech savvy middle income youthPositioning Value for money and feature rich Tab.SWOT Analysis 1. Cost Leadership 2. Advance Features 3. Android 4. High performance 5. User friendly 6. Nice lookStrength 1. Manufactured in China 2. Branded by Reliance 3. Only available in CDMA 4. Deadlocking of tablet 5. Unsatisfied serviceWeakness 1. Can capture high market share in relatively new Tab market 2. Addition of New features 3. Can build better looking tabletsOpportunity 1. New Competitor like Akash 2. Product can be vanished 3. Upcoming technologies. 4. Unsatisfied service leading to loss in market share.ThreatsCompetition 1)Akash 2)MicromaxFunbookCompetitors 3)Motorola Xoom
ConclusionThere is a lot to like about the Reliance 3G tablet including decent build quality and a fairlyfunctional feature set. Once we couple these features and the Rs. 12,999 starting price tagwith the myriad of 3G plans the offer becomes tastier. Clearly this device is not meant to be aworkhorse. As a multimedia consumption hub the device fits the bill perfectly.One has to admit the Reliance Tab has the potential to open up the 3G market in the country.Price:Rs. 12,999ProsValue for MoneyGood Battery LifeDecent PerformanceConsReliance SkinAverage displayBad camera