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Sam Headhunting V4

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  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International


  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target








  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion




  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • The Difference Between SEO and PPC
  • The Difference Between SEO and PPC
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion


  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • 1. If your an “evangelist” you can use it to create awareness through knowledge
    2. If your Marketing, you can use it to place content and build traffic
    3. If your PR, you can scan for Reputation and trends for your product
    4. If your Sales/HR you can use it to find new employees
  • 1. If your an “evangelist” you can use it to create awareness through knowledge
    2. If your Marketing, you can use it to place content and build traffic
    3. If your PR, you can scan for Reputation and trends for your product
    4. If your Sales/HR you can use it to find new employees




















  • First we need to understand the behaviour of your target audience
  • First we need to understand the behaviour of your target audience
  • First we need to understand the behaviour of your target audience
  • First we need to understand the behaviour of your target audience

Transcript

  • 1. Online Recruitment Optimization For SAM Headhunting by Sebastian Gullak, Tuesday 22
  • 2. What the web reveals about...
  • 3. What the web reveals about...
  • 4. What the web reveals about...
  • 5. What the web reveals about...
  • 6. What the web reveals about...
  • 7. What the web reveals about...
  • 8. What the web reveals about...
  • 9. What the web reveals about...
  • 10. Trends
  • 11. Whats happening on the Web?
  • 12. Whats happening on the Web? Web 1.0 was monologue from provider to customer
  • 13. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people
  • 14. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search
  • 15. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World
  • 16. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2?
  • 17. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!)
  • 18. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!) Web 2.0 has made it easy to share knowledge
  • 19. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!) Web 2.0 has made it easy to share knowledge Web 2.0 makes it easy to connect and interact
  • 20. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!) Web 2.0 has made it easy to share knowledge Web 2.0 makes it easy to connect and interact Letting the user take control
  • 21. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!) Web 2.0 has made it easy to share knowledge Web 2.0 makes it easy to connect and interact Letting the user take control The Need for Reputation Management
  • 22. Mechanisms for Crowdsourcing change
  • 23. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
  • 24. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
  • 25. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
  • 26. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
  • 27. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
  • 28. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
  • 29. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
  • 30. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
  • 31. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
  • 32. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user “Wisdom of the Crowd” helps correct mistakes
  • 33. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user “Wisdom of the Crowd” helps correct mistakes Long Tail makes small segments large on a Global Scale
  • 34. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user “Wisdom of the Crowd” helps correct mistakes Long Tail makes small segments large on a Global Scale
  • 35. The growth of users
  • 36. The growth of users
  • 37. The growth of users
  • 38. The growth of users
  • 39. The growth of users
  • 40. Reaching out to people Search Affiliate Media Social Media Email Online PR Marketing Marketing Advertising Advertising
  • 41. Whats happening in your market?
  • 42. Whats happening in your market?
  • 43. Attraction
  • 44. Window of opportunity
  • 45. Window of opportunity
  • 46. Window of opportunity Return on marketing investment (ROMI/ROAS)
  • 47. Window of opportunity Return on marketing investment (ROMI/ROAS)
  • 48. Search Marketing
  • 49. Search Marketing
  • 50. Search Marketing
  • 51. Search Marketing
  • 52. Search Marketing
  • 53. Search Marketing
  • 54. Search Marketing
  • 55. Search Marketing
  • 56. What is Viral Marketing?
  • 57. What is Viral Marketing? The way a Marketing message spreads
  • 58. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers
  • 59. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message
  • 60. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message Possible very long lifespan = low cost
  • 61. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message Possible very long lifespan = low cost Not solely regarding Video, but also Content + Apps
  • 62. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message Possible very long lifespan = low cost Not solely regarding Video, but also Content + Apps What triggers the Target Audience?
  • 63. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message Possible very long lifespan = low cost Not solely regarding Video, but also Content + Apps What triggers the Target Audience? “Viral marketing is Like succeeding in Hollywood - Every actor dreams of it - only a few really experiences it”
  • 64. Why video & viral?
  • 65. Why video & viral?
  • 66. Why video & viral?
  • 67. Why video & viral?
  • 68. Careerbuilder Monkeys
  • 69. Careerbuilder Monkeys
  • 70. Find < or > be found
  • 71. Find < or > be found Business Find Be Found Pleasure
  • 72. How do we use social?
  • 73. How do we use social?
  • 74. How do we use social?
  • 75. How do we use social? Using the media at its premises
  • 76. How do we use social? Using the media at its premises
  • 77. How do we use social? Using the media at its premises Sharing is caring
  • 78. How do we use social? Using the media at its premises Sharing is caring
  • 79. Using Social
  • 80. Using Social
  • 81. Using Social
  • 82. The Social Business
  • 83. The Social Business
  • 84. The Social Business
  • 85. The Social Business Linkedin The worlds largest professional network
  • 86. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice
  • 87. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US
  • 88. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US Executives from all 500 Fortune 500 companies are on linked in (Linkedin.com)
  • 89. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US Executives from all 500 Fortune 500 companies are on linked in (Linkedin.com) Target on user-suppled profile data
  • 90. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US Executives from all 500 Fortune 500 companies are on linked in (Linkedin.com) Target on user-suppled profile data Target on age, profession, industry, company size, geo
  • 91. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US Executives from all 500 Fortune 500 companies are on linked in (Linkedin.com) Target on user-suppled profile data Target on age, profession, industry, company size, geo Uses PPC from the Google content network
  • 92. Attracting a JobSeeker
  • 93. Attracting a JobSeeker
  • 94. Attracting a JobSeeker
  • 95. Attracting a JobSeeker Information
  • 96. Attracting a JobSeeker Information Advantages
  • 97. Attracting a JobSeeker Information Advantages Action
  • 98. The online candidate lifecycle
  • 99. The online candidate lifecycle “Im not looking for the next “Im happy in my job - 18 month to 4 years” but i’ll listen” 34% Not looking 32% Pasively looking 14% Actively 20% looking Casually looking “Im actively “I would like more from my job - searching for a new job” What are the opportunities out there?”
  • 100. The online candidate lifecycle How/What People Search? * Salery + Comp. info * Social Networks (Talking with friends) * Business Networks “Im not looking for the next “Im happy in my job - * Resume Searches * Researching 18 month to 4 years” but i’ll listen” Companys directly * Researching Career Paths & progression How to engage them? * SEO / SEM 34% * Pay Per Click Not looking 32% * Social Network apps Pasively (Facebook etc.) looking * Direct marketing * Competetive intelligence * Events 14% Actively 20% looking Casually looking “Im actively “I would like more from my job - searching for a new job” What are the opportunities out there?”
  • 101. How/What People The online candidate lifecycle How/What People Search? Search? * Salery + Comp. info * Reading white papers/ * Social Networks articles (Talking with friends) * Searching for Project/ * Business Networks Task related info * Atteding Learning & “Im not looking for the next “Im happy in my job - * Resume Searches * Researching Non-Career Events 18 month to 4 years” but i’ll listen” Companys directly * Researching Career How to engage them? Paths & progression * SEO/SEM * Pay Per Click How to engage them? * Competetive * SEO / SEM intelligence driven 34% * Pay Per Click client blogs Not looking 32% * Social Network apps * Non Jobs Events Pasively (Facebook etc.) * Relationship Building looking * Direct marketing * Congratulations (New * Competetive intelligence * Events 14% Actively 20% looking Casually looking “Im actively “I would like more from my job - searching for a new job” What are the opportunities out there?”
  • 102. How/What People The online candidate lifecycle How/What People Search? Search? * Salery + Comp. info * Reading white papers/ * Social Networks articles (Talking with friends) * Searching for Project/ * Business Networks Task related info * Atteding Learning & “Im not looking for the next “Im happy in my job - * Resume Searches * Researching Non-Career Events 18 month to 4 years” but i’ll listen” Companys directly * Researching Career How to engage them? Paths & progression * SEO/SEM * Pay Per Click How to engage them? * Competetive * SEO / SEM intelligence driven 34% * Pay Per Click client blogs Not looking 32% * Social Network apps * Non Jobs Events Pasively (Facebook etc.) * Relationship Building looking * Direct marketing * Congratulations (New * Competetive intelligence * Events 14% How/What People Actively 20% Search? looking Casually * Actively Searching and looking Applying to Jobs “Im actively “I would like more from my job - How to engage them? searching for a new job” What are the opportunities out there?” * SEO/SEM (i.e. Competence related searches) * Pay Per Click
  • 103. Conversion
  • 104. Tracking Return on Recruitment
  • 105. Improving your website
  • 106. Improving your website Management Webmaster Bureau Marketing IT
  • 107. Improving your website Too many descision makers Management Webmaster Bureau Marketing IT
  • 108. Improving your website Too many descision makers Focus on the important thing - revenue Management Webmaster Bureau Marketing IT
  • 109. Improving your website Too many descision makers Focus on the important thing - revenue The user descides if it works or not by their actions Management Webmaster Bureau User Marketing IT
  • 110. Improving your website Too many descision makers Focus on the important thing - revenue The user descides if it works or not by their actions Do it wrong quickly Management Webmaster Bureau User Marketing IT
  • 111. The SAM Headhunting experience
  • 112. The SAM Headhunting experience
  • 113. The SAM Headhunting experience Dialogue? Social? RSS? SEO? Email? Webtracking? PPC? Conversion? Dialogue? Mobile? Syndication? Apps? Video? Wiki? Blog?
  • 114. The SAM Headhunting experience Dialogue? Social? RSS? SEO? Email? Webtracking? PPC? Conversion? Dialogue? Mobile? Syndication? Apps? Video? Wiki? Blog?
  • 115. Online Strategy supporting Business Business Strategy Online Strategy Finding Winning Keeping “Attraction” “Conversion” “Retention”
  • 116. Prioritizing your effort
  • 117. Prioritizing your effort !quot;#$%&'()*$)*#+,-'),./)-*%.'0$'1$2(3,4*05'/%-'67,quot;0' :;#/<)=#*- ) !quot;#$quot;%&'()*+',$,-%. ) ?*.@'AB9' F>*quot;G'H*%&' C$%.,)'@$)*+$%' 832)1$*679 ) 2345)1$*67) E' L' ]' !quot;#1+quot;0)!quot;#$quot;#%'- ) .'/$*(+quot;0)!quot;#$quot;#%'- ) [' !quot;#$%&'& 1E'N'O,D'%/P*./#$%' '1]'N'^$)>2_1$22>%*05' AU9' U' R' S' 1L'N'O,D'0,2(3/0,&'Q'-,&*.%' 0,2(3/0,' 1R'N'1$%0,%0'$(#2*&/#$%' 1S'N'T6I'$(#2*&/#$%' Z' 1U'N'VWX'-,Y%*#$%' 1Z'N'O,D'!%/35#quot;&'0$$3&' I%'@$3-J' K$'%$0@*%.'%$D' C$D'AE9' 1['N',%quot;@2/)G'&5&0,2' C$D'AE9' AU9' ?*.@'AB9' ()*+,#-.%/&''& M'!quot;#$quot;#%&'()#*#%+%,'-) 89':$%,0/)*35;'&0)/0,.*quot;/335'/%-'0/quot;#quot;/335' 889'<*2,;'quot;$&0&'/%-'-*=quot;>305'*%'-$*%.'*0'
  • 118. Can we ignore it?
  • 119. Can we ignore it?
  • 120. Can we ignore it? Competitors Win
  • 121. Questions? Sebastian Gullak http://www.linkedin.com/in/ internetmarketing http://www.twitter.com/gullak http://www.gullak.dk http://www.deducta.dk sg@deducta.dk +45 6060 4444