Online Recruitment Optimization
   For SAM Headhunting by Sebastian Gullak, Tuesday 22
What the web reveals
       about...
What the web reveals
       about...
What the web reveals
       about...
What the web reveals
       about...
What the web reveals
       about...
What the web reveals
       about...
What the web reveals
       about...
What the web reveals
       about...
Trends
Whats happening on the Web?
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with peo...
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with peo...
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with peo...
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with peo...
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with peo...
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with peo...
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with peo...
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with peo...
Whats happening on the Web?


Web 1.0 was monologue from provider to customer
Web 2.0 is about people interacting with peo...
Mechanisms for
            Crowdsourcing
   change
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user




“Wisdom of the Cr...
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user




“Wisdom of the Cr...
Mechanisms for
            Crowdsourcing
   change

Crowdsourcing ”outsources” your work to the user




“Wisdom of the Cr...
The growth of users
The growth of users
The growth of users
The growth of users
The growth of users
Reaching out to people




 Search      Affiliate     Media       Social Media
                                            ...
Whats happening in your market?
Whats happening in your market?
Attraction
Window of opportunity
Window of opportunity
Window of opportunity




              Return on marketing investment (ROMI/ROAS)
Window of opportunity




              Return on marketing investment (ROMI/ROAS)
Search Marketing
Search Marketing
Search Marketing
Search Marketing
Search Marketing
Search Marketing
Search Marketing
Search Marketing
What is Viral
Marketing?
What is Viral
  Marketing?

The way a Marketing message spreads
What is Viral
  Marketing?

The way a Marketing message spreads
Spreading quickly and exponentially by consumers
What is Viral
  Marketing?

The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you ...
What is Viral
  Marketing?

The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you ...
What is Viral
  Marketing?

The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you ...
What is Viral
  Marketing?

The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you ...
What is Viral
  Marketing?

The way a Marketing message spreads
Spreading quickly and exponentially by consumers
Gets you ...
Why video & viral?
Why video & viral?
Why video & viral?
Why video & viral?
Careerbuilder Monkeys
Careerbuilder Monkeys
Find < or > be found
Find < or > be found

                           Business




  Find                                Be Found




         ...
How do we use social?
How do we use social?
How do we use social?
How do we use social?


Using the media at its premises
How do we use social?


Using the media at its premises
How do we use social?


Using the media at its premises
Sharing is caring
How do we use social?


Using the media at its premises
Sharing is caring
Using Social
Using Social
Using Social
The Social Business
The Social Business
The Social Business
The Social Business


Linkedin The worlds largest professional network
The Social Business


Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and ...
The Social Business


Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and ...
The Social Business


Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and ...
The Social Business


Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and ...
The Social Business


Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and ...
The Social Business


Linkedin The worlds largest professional network
People are exchanging knowledge, opportunities
and ...
Attracting a JobSeeker
Attracting a JobSeeker
Attracting a JobSeeker
Attracting a JobSeeker




                     Information
Attracting a JobSeeker




                     Information

                    Advantages
Attracting a JobSeeker




                     Information

                    Advantages

                         Acti...
The online candidate lifecycle
The online candidate lifecycle

 “Im not looking for the next           “Im happy in my job -
    18 month to 4 years”    ...
The online candidate lifecycle                                      How/What People
                                      ...
How/What People           The online candidate lifecycle                                      How/What People
            ...
How/What People            The online candidate lifecycle                                      How/What People
           ...
Conversion
Tracking Return on Recruitment
Improving your website
Improving your website




                      Management


               Webmaster           Bureau



               ...
Improving your website


Too many descision makers




                                   Management


                   ...
Improving your website


Too many descision makers
Focus on the important thing - revenue



                             ...
Improving your website


Too many descision makers
Focus on the important thing - revenue

The user descides if it works o...
Improving your website


Too many descision makers
Focus on the important thing - revenue

The user descides if it works o...
The SAM Headhunting experience
The SAM Headhunting experience
The SAM Headhunting experience
                 Dialogue?     Social?
        RSS?                                SEO?

  ...
The SAM Headhunting experience
                 Dialogue?     Social?
        RSS?                                SEO?

  ...
Online Strategy supporting Business

                     Business Strategy



                     Online Strategy


    ...
Prioritizing your effort
Prioritizing your effort
                           !quot;#$%&'()*$)*#+,-'),./)-*%.'0$'1$2(3,4*05'/%-'67,quot;0'
         ...
Can we ignore it?
Can we ignore it?
Can we ignore it?




Competitors Win
Questions?

Sebastian Gullak
http://www.linkedin.com/in/
internetmarketing
http://www.twitter.com/gullak
http://www.gullak...
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Sam Headhunting V4

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  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International
  • Google: 560 results: 4 ads.
    Blog: Conclude im busy, or lazy -
    Wrote a book hopefully tell you im not lazy.
    Twitter, 35 follower, not yet using it actively.
    Facebook, 480 friends, preparing SAM slides, 30 years old, like extreme sports.
    Linkedin, 388 business related Contacts (only few facebookfriends)
    Deducta: Partner, 30 people, Online Business Specialists, Largest Clients, Danish+International


  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Web 1.0 is about providers talking to people
    Web 2.0 is about people interacting with people
    YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target
  • Wisdom of the Crowds (determins if something is working or not)
    Behavioral Target








  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion




  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • The Difference Between SEO and PPC
  • The Difference Between SEO and PPC
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • Can anyone guess what this is? Google searchbar
    One of THE most important entries to your website! (NOW!)
    And its all about Return on Marketing Investment.
    We can measure everything!
    Taking control of this means a huge amount of relevant visitors!
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion
  • People spread your content, if they like it. Not because they like your Brand
    Difficult to convert consuming to conversion


  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • Candidate / Talent needs to find you
    Clients need to find you
    You need to find candidates
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • YouTube: Every Minute, 20 hours of Video is uploadet on YouTube
    YouTube: People dont just Click away, but consumes the content
    Im guessing this is one of the most confusing slides youve ever seen
  • 1. If your an &#x201C;evangelist&#x201D; you can use it to create awareness through knowledge
    2. If your Marketing, you can use it to place content and build traffic
    3. If your PR, you can scan for Reputation and trends for your product
    4. If your Sales/HR you can use it to find new employees
  • 1. If your an &#x201C;evangelist&#x201D; you can use it to create awareness through knowledge
    2. If your Marketing, you can use it to place content and build traffic
    3. If your PR, you can scan for Reputation and trends for your product
    4. If your Sales/HR you can use it to find new employees




















  • First we need to understand the behaviour of your target audience
  • First we need to understand the behaviour of your target audience
  • First we need to understand the behaviour of your target audience
  • First we need to understand the behaviour of your target audience
  • Sam Headhunting V4

    1. 1. Online Recruitment Optimization For SAM Headhunting by Sebastian Gullak, Tuesday 22
    2. 2. What the web reveals about...
    3. 3. What the web reveals about...
    4. 4. What the web reveals about...
    5. 5. What the web reveals about...
    6. 6. What the web reveals about...
    7. 7. What the web reveals about...
    8. 8. What the web reveals about...
    9. 9. What the web reveals about...
    10. 10. Trends
    11. 11. Whats happening on the Web?
    12. 12. Whats happening on the Web? Web 1.0 was monologue from provider to customer
    13. 13. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people
    14. 14. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search
    15. 15. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World
    16. 16. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2?
    17. 17. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!)
    18. 18. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!) Web 2.0 has made it easy to share knowledge
    19. 19. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!) Web 2.0 has made it easy to share knowledge Web 2.0 makes it easy to connect and interact
    20. 20. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!) Web 2.0 has made it easy to share knowledge Web 2.0 makes it easy to connect and interact Letting the user take control
    21. 21. Whats happening on the Web? Web 1.0 was monologue from provider to customer Web 2.0 is about people interacting with people 80 % of people start on the web with a search Google is the stille the largest Search Engine in the World Guess who is nr. 2? YouTube is the Second largest Search Engine (20 hours of Video Uploadet every Minute!) Web 2.0 has made it easy to share knowledge Web 2.0 makes it easy to connect and interact Letting the user take control The Need for Reputation Management
    22. 22. Mechanisms for Crowdsourcing change
    23. 23. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
    24. 24. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
    25. 25. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
    26. 26. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
    27. 27. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
    28. 28. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
    29. 29. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
    30. 30. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
    31. 31. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user
    32. 32. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user “Wisdom of the Crowd” helps correct mistakes
    33. 33. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user “Wisdom of the Crowd” helps correct mistakes Long Tail makes small segments large on a Global Scale
    34. 34. Mechanisms for Crowdsourcing change Crowdsourcing ”outsources” your work to the user “Wisdom of the Crowd” helps correct mistakes Long Tail makes small segments large on a Global Scale
    35. 35. The growth of users
    36. 36. The growth of users
    37. 37. The growth of users
    38. 38. The growth of users
    39. 39. The growth of users
    40. 40. Reaching out to people Search Affiliate Media Social Media Email Online PR Marketing Marketing Advertising Advertising
    41. 41. Whats happening in your market?
    42. 42. Whats happening in your market?
    43. 43. Attraction
    44. 44. Window of opportunity
    45. 45. Window of opportunity
    46. 46. Window of opportunity Return on marketing investment (ROMI/ROAS)
    47. 47. Window of opportunity Return on marketing investment (ROMI/ROAS)
    48. 48. Search Marketing
    49. 49. Search Marketing
    50. 50. Search Marketing
    51. 51. Search Marketing
    52. 52. Search Marketing
    53. 53. Search Marketing
    54. 54. Search Marketing
    55. 55. Search Marketing
    56. 56. What is Viral Marketing?
    57. 57. What is Viral Marketing? The way a Marketing message spreads
    58. 58. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers
    59. 59. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message
    60. 60. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message Possible very long lifespan = low cost
    61. 61. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message Possible very long lifespan = low cost Not solely regarding Video, but also Content + Apps
    62. 62. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message Possible very long lifespan = low cost Not solely regarding Video, but also Content + Apps What triggers the Target Audience?
    63. 63. What is Viral Marketing? The way a Marketing message spreads Spreading quickly and exponentially by consumers Gets you audience to deliver your message Possible very long lifespan = low cost Not solely regarding Video, but also Content + Apps What triggers the Target Audience? “Viral marketing is Like succeeding in Hollywood - Every actor dreams of it - only a few really experiences it”
    64. 64. Why video & viral?
    65. 65. Why video & viral?
    66. 66. Why video & viral?
    67. 67. Why video & viral?
    68. 68. Careerbuilder Monkeys
    69. 69. Careerbuilder Monkeys
    70. 70. Find < or > be found
    71. 71. Find < or > be found Business Find Be Found Pleasure
    72. 72. How do we use social?
    73. 73. How do we use social?
    74. 74. How do we use social?
    75. 75. How do we use social? Using the media at its premises
    76. 76. How do we use social? Using the media at its premises
    77. 77. How do we use social? Using the media at its premises Sharing is caring
    78. 78. How do we use social? Using the media at its premises Sharing is caring
    79. 79. Using Social
    80. 80. Using Social
    81. 81. Using Social
    82. 82. The Social Business
    83. 83. The Social Business
    84. 84. The Social Business
    85. 85. The Social Business Linkedin The worlds largest professional network
    86. 86. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice
    87. 87. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US
    88. 88. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US Executives from all 500 Fortune 500 companies are on linked in (Linkedin.com)
    89. 89. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US Executives from all 500 Fortune 500 companies are on linked in (Linkedin.com) Target on user-suppled profile data
    90. 90. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US Executives from all 500 Fortune 500 companies are on linked in (Linkedin.com) Target on user-suppled profile data Target on age, profession, industry, company size, geo
    91. 91. The Social Business Linkedin The worlds largest professional network People are exchanging knowledge, opportunities and advice The 4th biggest Social Networking site in the US Executives from all 500 Fortune 500 companies are on linked in (Linkedin.com) Target on user-suppled profile data Target on age, profession, industry, company size, geo Uses PPC from the Google content network
    92. 92. Attracting a JobSeeker
    93. 93. Attracting a JobSeeker
    94. 94. Attracting a JobSeeker
    95. 95. Attracting a JobSeeker Information
    96. 96. Attracting a JobSeeker Information Advantages
    97. 97. Attracting a JobSeeker Information Advantages Action
    98. 98. The online candidate lifecycle
    99. 99. The online candidate lifecycle “Im not looking for the next “Im happy in my job - 18 month to 4 years” but i’ll listen” 34% Not looking 32% Pasively looking 14% Actively 20% looking Casually looking “Im actively “I would like more from my job - searching for a new job” What are the opportunities out there?”
    100. 100. The online candidate lifecycle How/What People Search? * Salery + Comp. info * Social Networks (Talking with friends) * Business Networks “Im not looking for the next “Im happy in my job - * Resume Searches * Researching 18 month to 4 years” but i’ll listen” Companys directly * Researching Career Paths & progression How to engage them? * SEO / SEM 34% * Pay Per Click Not looking 32% * Social Network apps Pasively (Facebook etc.) looking * Direct marketing * Competetive intelligence * Events 14% Actively 20% looking Casually looking “Im actively “I would like more from my job - searching for a new job” What are the opportunities out there?”
    101. 101. How/What People The online candidate lifecycle How/What People Search? Search? * Salery + Comp. info * Reading white papers/ * Social Networks articles (Talking with friends) * Searching for Project/ * Business Networks Task related info * Atteding Learning & “Im not looking for the next “Im happy in my job - * Resume Searches * Researching Non-Career Events 18 month to 4 years” but i’ll listen” Companys directly * Researching Career How to engage them? Paths & progression * SEO/SEM * Pay Per Click How to engage them? * Competetive * SEO / SEM intelligence driven 34% * Pay Per Click client blogs Not looking 32% * Social Network apps * Non Jobs Events Pasively (Facebook etc.) * Relationship Building looking * Direct marketing * Congratulations (New * Competetive intelligence * Events 14% Actively 20% looking Casually looking “Im actively “I would like more from my job - searching for a new job” What are the opportunities out there?”
    102. 102. How/What People The online candidate lifecycle How/What People Search? Search? * Salery + Comp. info * Reading white papers/ * Social Networks articles (Talking with friends) * Searching for Project/ * Business Networks Task related info * Atteding Learning & “Im not looking for the next “Im happy in my job - * Resume Searches * Researching Non-Career Events 18 month to 4 years” but i’ll listen” Companys directly * Researching Career How to engage them? Paths & progression * SEO/SEM * Pay Per Click How to engage them? * Competetive * SEO / SEM intelligence driven 34% * Pay Per Click client blogs Not looking 32% * Social Network apps * Non Jobs Events Pasively (Facebook etc.) * Relationship Building looking * Direct marketing * Congratulations (New * Competetive intelligence * Events 14% How/What People Actively 20% Search? looking Casually * Actively Searching and looking Applying to Jobs “Im actively “I would like more from my job - How to engage them? searching for a new job” What are the opportunities out there?” * SEO/SEM (i.e. Competence related searches) * Pay Per Click
    103. 103. Conversion
    104. 104. Tracking Return on Recruitment
    105. 105. Improving your website
    106. 106. Improving your website Management Webmaster Bureau Marketing IT
    107. 107. Improving your website Too many descision makers Management Webmaster Bureau Marketing IT
    108. 108. Improving your website Too many descision makers Focus on the important thing - revenue Management Webmaster Bureau Marketing IT
    109. 109. Improving your website Too many descision makers Focus on the important thing - revenue The user descides if it works or not by their actions Management Webmaster Bureau User Marketing IT
    110. 110. Improving your website Too many descision makers Focus on the important thing - revenue The user descides if it works or not by their actions Do it wrong quickly Management Webmaster Bureau User Marketing IT
    111. 111. The SAM Headhunting experience
    112. 112. The SAM Headhunting experience
    113. 113. The SAM Headhunting experience Dialogue? Social? RSS? SEO? Email? Webtracking? PPC? Conversion? Dialogue? Mobile? Syndication? Apps? Video? Wiki? Blog?
    114. 114. The SAM Headhunting experience Dialogue? Social? RSS? SEO? Email? Webtracking? PPC? Conversion? Dialogue? Mobile? Syndication? Apps? Video? Wiki? Blog?
    115. 115. Online Strategy supporting Business Business Strategy Online Strategy Finding Winning Keeping “Attraction” “Conversion” “Retention”
    116. 116. Prioritizing your effort
    117. 117. Prioritizing your effort !quot;#$%&'()*$)*#+,-'),./)-*%.'0$'1$2(3,4*05'/%-'67,quot;0' :;#/<)=#*- ) !quot;#$quot;%&'()*+',$,-%. ) ?*.@'AB9' F>*quot;G'H*%&' C$%.,)'@$)*+$%' 832)1$*679 ) 2345)1$*67) E' L' ]' !quot;#1+quot;0)!quot;#$quot;#%'- ) .'/$*(+quot;0)!quot;#$quot;#%'- ) [' !quot;#$%&'& 1E'N'O,D'%/P*./#$%' '1]'N'^$)>2_1$22>%*05' AU9' U' R' S' 1L'N'O,D'0,2(3/0,&'Q'-,&*.%' 0,2(3/0,' 1R'N'1$%0,%0'$(#2*&/#$%' 1S'N'T6I'$(#2*&/#$%' Z' 1U'N'VWX'-,Y%*#$%' 1Z'N'O,D'!%/35#quot;&'0$$3&' I%'@$3-J' K$'%$0@*%.'%$D' C$D'AE9' 1['N',%quot;@2/)G'&5&0,2' C$D'AE9' AU9' ?*.@'AB9' ()*+,#-.%/&''& M'!quot;#$quot;#%&'()#*#%+%,'-) 89':$%,0/)*35;'&0)/0,.*quot;/335'/%-'0/quot;#quot;/335' 889'<*2,;'quot;$&0&'/%-'-*=quot;>305'*%'-$*%.'*0'
    118. 118. Can we ignore it?
    119. 119. Can we ignore it?
    120. 120. Can we ignore it? Competitors Win
    121. 121. Questions? Sebastian Gullak http://www.linkedin.com/in/ internetmarketing http://www.twitter.com/gullak http://www.gullak.dk http://www.deducta.dk sg@deducta.dk +45 6060 4444

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