5 Promotional Product Questions

405 views
361 views

Published on

Why you should use Promotional Product Advertising

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
405
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

5 Promotional Product Questions

  1. 1. The Power of Promotional Products or Gail Ulate’s Five Questions About Why Promotional Products are Useful in any Economy !
  2. 2. Question 1 “ Why should I put my logo on a pen or keychain? Nobody remembers the name of the company that advertises on those tchotchkes.”
  3. 3. Answer 1—Customers remember the Brands on the items they’ve received
  4. 4. Question 2 <ul><li>“ I doubt if giving someone a promotional item is really going to make them more likely to do business with me.” </li></ul>
  5. 5. Answer 2—Nearly 25% of customers are MORE LIKELY to do business with the advertiser on the items they receive
  6. 6. Question 3 <ul><li>“ Unless a promotional product is super high-end, which I can’t afford, or really attractive, nobody’s going to want to keep it.” </li></ul>
  7. 7. Answer 3—Customers keep items that are USEFUL
  8. 8. Question 4 <ul><li>“ I need an advertising medium that will be in front of my end users every day; that’s why I advertise in my local newspaper. Your products won’t do that for me.” </li></ul>
  9. 9. Answer 4 (part one)—Many Advertising Specialties are used EVERY DAY
  10. 10. Answer 4 (part two)—Promotional Products deliver significant numbers of impressions
  11. 11. Question 5 <ul><li>“ Money is tight right now. I’d love to buy something from you, but I just can’t afford promotional products.” </li></ul>
  12. 12. Answer 5 (part one)—The Cost-Per-Impression (CPI) of Promotional Products is a Fraction of a Cent
  13. 13. Answer 5 (part two)— Advertising Specialties Deliver a Better CPI Than virtually Any Other media
  14. 14. RECAP <ul><li>84% of end-users can name the advertisers on the items they receive </li></ul><ul><li>62% have done business with the advertiser AFTER receiving the item </li></ul><ul><li>End-users keep products for 7 months </li></ul><ul><li>The average CPI of a promotional product is only $0.004 </li></ul><ul><li>The CPI for advertising specialties beats all forms of media (except billboards) </li></ul>

×