Megatrends boosting imagination and innovation

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How to use megatrends to trigger innovations, select strategic opportunities and define future visions
Presentación sobre el uso de megatendencias para fomentar la innovación, ayudar a definir estrategias y visiones futuras. Congreso "Creatividad y Crisis" 16 de Noviembre 2012. Asocrea y Universidad Complutense de Madrid

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Megatrends boosting imagination and innovation

  1. 1. MEGATRENDSBOOSTING IMAGINATION AND INNOVATIONGloria Álvarez Hernández, EMEA Sales Operations, Alcatel-LucentSmirt Collins, Market & Consumer Insights, Alcatel-LucentNovember 2012 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  2. 2. PALEOFUTUREONCE IMAGINED FUTURESARTS LITERATURE & CINEMATECHNOLOGY1999: 2010 NTT Docomo vision 2009: LTE vision. Alcatel-Lucent 2010: NTT Docomo vision2007: 2010 NTT Docomo vision, Old friends 2009: Mocom 2020 vision 2010: 2014 Future of screen2008: Nokia morph nanotechnology 2009: Nokia vision 2015 2010: Forbes Your life in 2020 2009: The Wireless Future of Medicine 2011: A day made of glass 2012: Project Glass: One daySource:Paleofuture, concept invented by Mark Novak www.paleofuture.com; Villamard: http://www.urbanghostsmedia.com/2011/03/1910-vintage-postcards-depict-year-2000/; http://www.flickr.com/photos/amphalon/sets/72157615623434624/with/3367567475/ ; Literature & Cinema: Google images;Technology: 2012 @guirepso several resources @ http://www.scoop.it/t/paleofuture RESERVED. COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS
  3. 3. KEY CONCEPTS IN SCENARII PLANNING MICROTREND TREND COUNTER / WILD CARD MEGATREND Seed of Change, ANTI TREND Week Signal • Mini trend • Behavior Pattern • Reaction to a • Low probability • Significant global • Uncertain future in economic, trend • High potential change, Inevitable • Notable change environmental, • Low impact impact on • Several trends collide with very limited social conditions society and generate a DEFINITION effects, Low impact • Medium impact megatrend IMPACT • Wide-reaching impact • Maybe a starting trend or only on society regional • Short/Mid/ TIMING • Short /Mid term • Mid /Long term • Mid/Long term Long term • Mid/Long term • “moustache” • Mobile • Low “de-tech” • Tsunami • Aging population fashion penetration services • Terrorist attack • 24x7 Connectivity • Secure information • Smartphones • Open data vs • Earthquake • Neo-urbanization EXAMPLES in Africa • Health Privacy • Self suficient house applications • “Rural turning”Source: Gloria Alvarez Hernández & Smirt Collins, Alcatel-Lucent 2012 based on several resourceshttp://ew.eea.europa.eu/research/info_resources/reports/Final_Literature_Review_Report_FINNov07_9473.pdfTrends and Megatrends - Ullrich Lorenz & Alexander Storch, Umweltbundesamt – 2010iKnow several studies – 2011 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.Alcatel-Lucent megatrends research
  4. 4. MEGATRENDS FRAMEWORK 4 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2011
  5. 5. THE STORY OF MEGATRENDS 1980 Naisbitt invented the concept PEOPLEORGANIZATIONS BUSINESS SCHOOLS GOVERNMENT/EU VENDORS CONSULTING COMPANIES http://www.scoop.it/t/megatrend COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  6. 6. MEGATRENDS RESEARCHALCATEL-LUCENT• Methodology: Expert International Workshop• Participants: ENCP Business School, Alcatel-Lucent and Telecommunication companies• Results: Key megatrends impacting ICT sector, megatrends and trends map, market analysis*, blog series*** http://www2.alcatel-lucent.com/knowledge-center/megatrends/ COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.** http://www2.alcatel-lucent.com/blogs/corporate/tag/megatrends/
  7. 7. 7 MEGATRENDS + 2 IN PROGRESS 168 DIGITAL NATIVE ED-YOU-CATION “ALWAYS ON” GENERATION ACCELERATION INDIVIDUAL CENTERED LEARNING SUSTAINABLE BY DESIGN REJUVENAGING NETIZENS TO GOVERNMENT SUSTAINABILITY AS A RAPIDLY-INCREASING LIFE EXPECTANCIES DIGITAL MEDIA EMPOWERING COMPETITIVE IMPERATIVE CITIZENS EN PROCESO EN PROCESONEO-URBANIZATION BLURRING B2SHE DEVICEOLOGY BOUNDARIES BETWEEN URBAN, SUBURBAN, AND RURAL DIGITAL NATIVE ACCELERATION VIDEO 7 http://www.youtube.com/watch?v=aXV-yaFmQNk&feature=youtube_gdata_player COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2011
  8. 8. USING MEGATRENDSCREATE INNOVATIONS • Mentoring program Creativity and innovation sessions • Women professionals across different sectors Telecommunications, education, retail & food, consulting, services, entrepreneurship • Techniques and methods • Results During our sessions two of my entrepreneur mentees discovered tangible areas of innovation for their own businesses COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  9. 9. USING MEGATRENDSIDENTIFY, ANALIZE AND ASSESS STRATEGIC OPPORTUNITIES1 Ideation, imagination 84 opportunities identified2 Categorization, grouping, filtering, selection 8 strategic projects selected COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  10. 10. USING MEGATRENDSDEVELOPE FUTURE VISIONS Analyzing megatrends New visions and intersection - megatrends impact business models on other megatrends Neo-urbanization 168 (24x7 Sustainable Connectivity) by design Ed-you-cationMegatrendshttp://www2.alcatel-lucent.com/knowledge-center/megatrends/megatrends-neo-urbanization.phphttp://www2.alcatel-lucent.com/knowledge-center/megatrends/megatrends-sustainable-by-design.phphttp://www2.alcatel-lucent.com/knowledge-center/megatrends/megatrends-ed-you-cation.phphttp://www2.alcatel-lucent.com/knowledge-center/megatrends/megatrends-168-24x7.php COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  11. 11. CONCLUSIONS1. Analysis of Megatrends a key tool for sensing the future2. Combining creativity and innovation tools together with megatrends tool can help to generate new visions, strategies and translate in product, market and customer innovations COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  12. 12. CONTACT DETAILS Gloria Alvarez Hernández EMEA Sales Operations, Alcatel-Lucent Twitter: @guirepso Smirt Collins Market & Consumer Insights, Alcatel-Lucent Twitter: @SmirtCollins COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  13. 13. COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  14. 14. COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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