#INSEAD
Plaza42, a business case in themaking…
What’s the issue ?            Foster Growth of MarketPlaceCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without pr...
What’s the issue ?            Foster Growth of MarketPlace           &            Improve Customer Acquisition CostsCONF...
What’s the issue ?            Foster Growth of MarketPlace           &            Improve Customer Acquisition Costs    ...
Any idea ?             We know Forums are good at converting targeted                    customers                       ...
Any idea ?             We know Forums are good at converting targeted                    customers                       ...
Any idea ?      We know Forums are good at converting targeted            customers                                      ...
« Rare Bird » ?          Quality                                                       always head for qualityCONFIDENTIA...
« Rare Bird » ?          Quality                                                           always head for quality       ...
« Rare Bird » ?        Quality                                                            always head for quality       ...
Houston, we’re not alone ;-(                          EXPERTS         Answer Quality                                      ...
Cool CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization   13
Cool                                  but…CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorizatio...
Cool                                  but…                                                      How do you do you that ? ...
You build a dedicated Team         Someone who thinks         he has a vision & likes to swimCONFIDENTIAL © Wengo SAS 2009...
You build a dedicated Team         Someone who thinks         he has a vision & likes to swim         Someone who helps   ...
You build a dedicated Team         Someone who thinks         he has a vision & likes to swim         Someone who helps   ...
Be ashamed when you launch                          !CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior au...
And iterate…with your first                             users’s feedbacksCONFIDENTIAL © Wengo SAS 2009Reproduction prohibi...
And iterate…with your first                             users’s feedbacksCONFIDENTIAL © Wengo SAS 2009Reproduction prohibi...
And iterate…with your first                             users’s feedbacksCONFIDENTIAL © Wengo SAS 2009Reproduction prohibi...
And iterate…with your first                             users’s feedbacksCONFIDENTIAL © Wengo SAS 2009Reproduction prohibi...
Define KPIsCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization                 24
Communicate themCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization                      25
& Follow them ;-)CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization                       26
Questions ?           10 IF ANSWER = YES THEN GOTO http://plaza42.com           20 IF ELSE THEN GOTO 10           30 ENDCO...
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Plaza42 - Business Case

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Plaza42 - Business Case

  1. 1. #INSEAD
  2. 2. Plaza42, a business case in themaking…
  3. 3. What’s the issue ?  Foster Growth of MarketPlaceCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 3
  4. 4. What’s the issue ?  Foster Growth of MarketPlace &  Improve Customer Acquisition CostsCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 4
  5. 5. What’s the issue ?  Foster Growth of MarketPlace &  Improve Customer Acquisition Costs Yeah…SureCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 5
  6. 6. Any idea ?  We know Forums are good at converting targeted customers Let’s build one ?CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 6
  7. 7. Any idea ?  We know Forums are good at converting targeted customers Let’s build one ?  Actually, Forums are not as good as Q&A to help solve issues Ok, let’s build a Q&A ?CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 7
  8. 8. Any idea ?  We know Forums are good at converting targeted customers Let’s build one ?  Actually, Forums are not as good as Q&A to help solve issues Ok, let’s build a Q&A ?  Actually, traditional Q&A miss the Social vibe… Ok, let’s invent the « rare bird »CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 8
  9. 9. « Rare Bird » ?  Quality always head for qualityCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 9
  10. 10. « Rare Bird » ?  Quality always head for quality  Usability customer engagement is the new KPICONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 10
  11. 11. « Rare Bird » ?  Quality always head for quality  Usability customer engagement is the new KPI  e-Reputation e-reputation makes no living.. e-reputation > social capital > lead generation…CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 11
  12. 12. Houston, we’re not alone ;-( EXPERTS Answer Quality Sites Gratuits Sites Payants USERS ReachCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 12
  13. 13. Cool CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 13
  14. 14. Cool  but…CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 14
  15. 15. Cool  but… How do you do you that ? ;-)CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 15
  16. 16. You build a dedicated Team Someone who thinks he has a vision & likes to swimCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 16
  17. 17. You build a dedicated Team Someone who thinks he has a vision & likes to swim Someone who helps the boss feel less lonely & helps articulating the vision into a serviceCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 17
  18. 18. You build a dedicated Team Someone who thinks he has a vision & likes to swim Someone who helps the boss feel less lonely & helps articulating the vision into a service Someone who actually does the job…CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 18
  19. 19. Be ashamed when you launch !CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 19
  20. 20. And iterate…with your first users’s feedbacksCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 20
  21. 21. And iterate…with your first users’s feedbacksCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 21
  22. 22. And iterate…with your first users’s feedbacksCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 22
  23. 23. And iterate…with your first users’s feedbacksCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 23
  24. 24. Define KPIsCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 24
  25. 25. Communicate themCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 25
  26. 26. & Follow them ;-)CONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 26
  27. 27. Questions ? 10 IF ANSWER = YES THEN GOTO http://plaza42.com 20 IF ELSE THEN GOTO 10 30 ENDCONFIDENTIAL © Wengo SAS 2009Reproduction prohibited without prior authorization 27

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