The Landing Pad Presentation

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  • 1. The Landing Pad Tour An original Canadian snowboard event series for the progression of the sport.
  • 2. Katal
Innova*ons
Inc.’s
patent
pending
product
–
the
Landing
Pad
 (LP)
–
is
a
custom
designed
and
engineered
mul*‐chamber
 Overview
 inflatable
structure
that
covers
the
landing
transi*on
of
a
regular
 park
jump.


 Portable Powder A
 powder
 landing
 has
 long
 been
 considered
 the
best
environment
to
 progress
 freestyle
 skiing
 and
 snowboarding.
 The
 Landing
 Pad
 provides
 a
 controlled
 system
 that
 successfully
 mimics
 these
condi*ons.


  • 3. Tour Description
 
Katal
Innova*ons
Inc.
is
planning
a
 promo*onal
tour
across
a
handful
of
the
 largest
ski
resorts
in
North
America.

Unlike
 any
event
before
it,
the
Landing
Pad
Tour
will
 amplify
the
possibili*es
of
freestyle
 progression,
allowing
riders
of
all
levels
to
 safely
learn
and
develop
their
skills
beyond
 expecta*on.
At
each
stage
our
team
will
setup
 the
risk
reduced
LP
zone
to
provide
the
most
 progressive
freestyle
session
the
public
has
 ever
seen
or
par*cipated
in.

 

 The
LP
is
the
feature
that
can
finally
offer
 athletes
the
freedom
to
safely
try
a
trick
 they’ve
been
dreaming
about
for
years,
 perfect
it,
and
take
that
trick
with
confidence
 to
an
iden*cal
terrain
park
jump.
With
the
 addi*on
of
prizes,
giveaways,
live
music,
and
 pro
riders/coaches
the
Katal
Landing
Pad
Tour
 will
undoubtedly
be
the
most
an*cipated
and
 most
important
event
in
freestyle
skiing
and
 snowboarding.
The
energy
and
progression
 during
the
Tour
can
be
visualized
in
the
figure
 below
around
its
centerpiece,
the
Landing
 Pad,
in
use
at
Katal
Innova*ons
Inc.’s
public
 debut
event
during
Spring
2009.


  • 4. Communication Plan
 Strategy To
be
successful
and
 aTract
many
par*cipants,
 Katal
will
promote
the
 tour
by
execu*ng
a
 strategic
communica*on
 plan.
In
brief,
here’s
the
 different
medias
and
 ini*a*ves
our
team
will
 coordinate
prior,
during
 and
aUer
each
event.

  • 5. Communication Plan Local Media •  osters/ads
in
shops
 P near
each
stop
 •  romo*onal
media
on‐ P site
with
posters
at
each
 Resort
 •  adio
promo*onal
 R adver*sements
prior
to
 event

  • 6. Communication Plan
 Print Media •  oten*al
SBC
Skier
&
 P Snowboard
Canada
 Magazine
ads
(To
be
 confirmed)
 •  ress
Releases
submiTed
 P to
local
publica*ons
near
 resort
loca*on
as
well
as
 the
mass
and
specialized
 medias

  • 7. Communication Plan Digital Media •  ewsleTers
via
Resort,
 N distributor
and
shop
e‐mail
lists
 •  ocial
Media
Promo*ons
via
 S Facebook
and
TwiTer
 •  romo*onal
videos
via
Vimeo,
 P Youtube,
Push.ca
and
 Katalinnova*ons.com
 •  ore
site
exposure
through
ads/ C banners
on
Push.ca,
 Snowboardcanada.com,
etc.
 •  log
and
video
cast
updates
of
 B highlights
during
tour

 •  utual
links
between
all
 M associated
sites
and
 Katalinnova*ons.com


  • 8. Event Experience 

 On
May
1st
through
3rd
Katal
 Innova*ons
opened
to
the
public
for
the
 first
*me
ever
at
Lake
Louise
Ski
Area.
 With
almost
400
riders
signing
up
over
 the
course
of
three
days
it
was
an
 overwhelming
success.
With
 par*cipants
ranging
from
8
all
the
way
 to
48
years
old
and
skill
levels
from
 beginner
all
the
way
to
pro
there
was
no
 shortage
of
excitement
as
everyone
 tried
that
dream
trick.
The
event
itself
 was
a
hug
success
with
the
perfect
 jumps
thanks
to
the
Lake
Louise
 groomers,
awesome
support
from
the
 Lake
Louise
events,
opera*ons
and
 marke*ng
team.
Please
refer
to
the
 leTer
of
reference
from
David
Schebek,
 the
Director
of
Mountain
Opera*ons
at
 Lake
Louise
Ski
Area
to
get
an
idea
of
 how
all
par*es
benefited
from
this
 event.

  • 9. We aim to please
 And we usually succeed
 Letter of reference from: David Schebek Director of Mountain Operations Lake Louise Ski Area
  • 10. Sponsorship proposal
  • 11. Non-Endemic Sponsor
 Exclusive, 1 only
 $75,000
 Branding
 Media
 •  riority
choice
placement
for
banners
in
LP
Zone/ P • ncorporated
into
strategic
online
media;
 I Primary
Logo
printed
on
the
LP
Top
Sheet;
 •  ersonal
media
experiences
for
the
public
could
be
 P •  atal
media
coming
from
events
will
be
branded
(Your
 K created
and
posted
on
(Your
Brand)(ex.
image
galleries,
 Brand)
and
be
viewable
on
not
only
the
Katal
website
but
 etc.);
 also
(Your
Brand)
(exclusivity
op*ons
are
also
possible).

 •  our
Blog:
Photos
&
On‐going
Updates
from
the
Katal
 T •  xclusive
distribu*on
custom
(Your
Brand)
bandanas
 E Crew;
 (recommended
for
the
LP)
for
riders
and
public
 •  rick
Tip
Blog,
First
Ever
Trick
Clips/Sequences
amongst
 T par*cipants;
 other
opportuni*es
to
explore;

 • Your
Brand)
specific
large
area
at
each
stop
 ( •  xclusive
online
video
content
such
as
weekly
web
cast
 E (opportuni*es
for
tent,
mini‐ramp,
mul*media
lounge,
 videos
(4
–
6
total)
of
exclusive
Landing
Pad
event
 etc.)
 highlights;
including
(Your
Brand)
exposure
through
 •  roduct
handouts;

 P associated
ac*vity
at
each
resort;

  • 12. Industry Sponsor
 Exclusive, 1 only
 $30,000
 Branding
 Media
 •  riority
choice
placement
for
banners
in
LP
Zone/ P • ncorporated
into
strategic
online
media;
 I Primary
Logo
printed
on
the
LP
Top
Sheet;
 •  ersonal
media
experiences
for
the
public
could
be
 P •  atal
media
coming
from
events
will
be
branded
(Your
 K created
and
posted
on
(Your
Brand)(ex.
image
galleries,
 Brand)
and
be
viewable
on
not
only
the
Katal
website
but
 etc.);
 also
(Your
Brand)
(exclusivity
op*ons
are
also
possible).

 •  our
Blog:
Photos
&
On‐going
Updates
from
the
Katal
 T •  xclusive
distribu*on
custom
(Your
Brand)
bandanas
 E Crew;
 (recommended
for
the
LP)
for
riders
and
public
 •  rick
Tip
Blog,
First
Ever
Trick
Clips/Sequences
amongst
 T par*cipants;
 other
opportuni*es
to
explore;

 • Your
Brand)
specific
large
area
at
each
stop
 ( •  xclusive
online
video
content
such
as
weekly
web
cast
 E (opportuni*es
for
tent,
mini‐ramp,
mul*media
lounge,
 videos
of
exclusive
Landing
Pad
event
highlights;
 etc.)
 including
(Your
Brand)
exposure
through
associated
 •  roduct
handouts;

 P ac*vity
at
each
resort;

  • 13. Gold Sponsors
 Non Exclusive, 3 total
 $15,000
 Branding
 Media
 •  riority
choice
placement
for
banners
in
LP
Zone;
 P • ncorporated
into
strategic
online
media;
 I •  atal
media
coming
from
events
will
be
branded
(Your
 K •  our
Blog:
Photos
&
On‐going
Updates
from
the
Katal
 T Brand)
and
be
viewable
on
not
only
the
Katal
website
but
 Crew;
 also
(Your
Brand);
 •  xclusive
online
video
content
such
as
web
cast
videos
 E • Your
Brand)
medium
sized
area
at
each
stop
(zone
for
 ( (2
total)
covering
Landing
Pad
event
highlights.

 tent,
etc.)
 •  roduct
handouts
–
tees,
s*ckers,
etc.;

 P
  • 14. Join us on mountians, pages, and screens around the world Skiing
magazine
 Discovery
Channel
 Biglines.com
 Times
Colunist
 ESPN
Online
 CTV
 Science
Daily
 Transworld
Business
 Push.ca

  • 15. Katal
Innova*ons
Inc.
would
like
to
thank
you
for
considering
the
opportunity
to
collaborate
 during
 the
 Winter
 2009/10
 Season.
 We
 believe
 with
 our
 par*es’
 aligned
 visions
 of
 progression,
athle*cism
and
brand
development
can
formulate
a
strong
partnership
between
 your
company
and
Katal.
 

 Stephen
Slen
 Aaron
Coret