The end of fame (as we know it)

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My talk at TechWeek L.A. 11/15/12 - Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now?

A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.

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The end of fame (as we know it)

  1. The End of Fame as we know itGuillaume DecugisCo-Founder & CEOScoop.it@gdecugis
  2. Famous people in history
  3. Famous people today
  4. The Model for Fame in History The Famous “One to Many” The Storytellers The Rest of Us
  5. Fame, Content & Media Creation Fame Media Content
  6. Media Creation & Distribution1000 BC 1200 AD 1848 AD Distribution 
  7. Mass Media.Mass distribution, narrow creation. 1923 1940 1969 Distribution 
  8. The Andy Warhol Promise “In the future, everyone will be world-famous for 15 minutes.” Andy Warhol
  9. The Modern Model for Fame Pre-Internet The Famous “One to Many” The Storytellers Faster The Rest of Us
  10. A Brief History of the Web (Publishing) 1-click Sharing & Curation# of People Publishing Microblogging& Social Networking Blogs HTML Simplicity of Publishing
  11. Internet > Mass Media Mass Distribution Mass Creation
  12. So has anything changed?
  13. Wider at the top?
  14. We still have (Internet) Celebrities
  15. But we also have lots of noise I’m talking to you! I’mlooking for you!
  16. It’s hard to get heard !
  17. It’s hard to be found !
  18. Networking over time
  19. The long-tailPopularity Interests
  20. It’s the topic, stupid! People-Centric Topic-Centric Social Graph Interest GraphMy Friends / Contacts My Interests “On the Web, everyone will be famous to fifteen people” Nick Currie aka Momus
  21. 4 steps to the new celebrity1 Focus on a Topic
  22. 4 steps to the new celebrity1 Focus on a topic2 Don’t just Create but also Curate
  23. 4 steps to the new celebrity1 Focus on a topic2 Don’t just Create but also Curate3 Show expertise
  24. 4 steps to the new celebrity1 Focus on a topic2 Show expertise3 Don’t just Create but also Curate4 Build your Community of interests
  25. How Scoop.it helps1 Focus on a topic
  26. How Scoop.it helps1 Focus on a topic2 Don’t just Create: Curate
  27. How Scoop.it helps1 Focus on a topic2 Don’t just Create: Curate3 Show Expertise
  28. How Scoop.it helps1 Focus on a topic2 Don’t just Create: Curate3 Show expertise4 Build your Community of interests
  29. Thank you!Guillaume DecugisCo-Founder & CEOScoop.it@gdecugis

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