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Reach escape velocity through lean content marketing

by CEO at Scoop.it on Feb 11, 2013

  • 17,809 views

These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building ...

These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?

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http://blog.scoop.it 4588
http://www.scoop.it 4400
http://leancontent.it 371
http://localhost 288
https://twitter.com 61
http://bandablanda.altervista.org 48
https://www.myedu.com 48
https://claire.www.myedu.office 42
http://leancontentmarketing.tumblr.com 38
http://feeds.feedburner.com 34
http://www.linkedin.com 34
https://staging.learndot.com 27
http://new.biz.ua 24
http://nb 22
http://hootsuite.scoop.it 19
http://www.linkedin-ei2.com 18
http://libguides.uwc.ac.za 17
http://www.codiki.com.dev 15
http://dcadep-prueba-grupo4.wikispaces.com 15
http://translate.googleusercontent.com 13
https://www.myedu.staging 13
https://www.rebelmouse.com 13
http://leancontent.scoop.it 12
http://hub.society3.com 11
http://newsblur.com 7
http://profesandracristina.wordpress.com 6
http://fabriziofaraco.wordpress.com 5
http://educacionadistancia.juntadeandalucia.es 5
http://206541889369118.iframehost.com 5
http://www.accountant-lienden.nl 5
http://www.crowdfunder.com 3
http://iframehost-a.iframehost.com 3
https://employer.claire.www.myedu.office 3
http://dev.admin.nf.pl 3
http://127.0.0.1 3
http://dcadep-musicapop.wikispaces.com 3
http://findex.cn 3
http://testing.cerego.com 3
https://si0.twimg.com 2
http://webcache.googleusercontent.com 2
http://stagingcanvas.nabbesh.com 2
http://dprd.sumselprov.go.id 2
http://www2.springcard.com 2
http://192.168.1.137 2
http://intranet.designers.pe 2
http://www.findex.cn 2
https://orb.devvm.myedu.office 1
http://dev.newsblur.com 1
http://131.253.14.66 1
https://employer.dan.www.myedu.office 1
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