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Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
Content curation: your next Social Media Marketing idea
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Content curation: your next Social Media Marketing idea

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My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples …

My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?

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  • 1. Content Curation: Your Next Social Media Marketing Idea Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis
  • 2. Content Curator ?1.  “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online” (Rohit Bhargava)2.  “A Web Super Hero” (Steve Rosenbaum)
  • 3. Why Curation ?
  • 4. The Social Web is crowded I’m talking to you! I’m looking for you!
  • 5. It’s hard to get heard !
  • 6. It’s hard to be found !
  • 7. “Brands must become media toearn relevance.” Brian Solis
  • 8. So how can you make an impact to develop your Organization?
  • 9. Try to be everywhere?
  • 10. Spend hours creating relevantcontent to engage your audience?
  • 11. Here come the passers
  • 12. The Interest Graph: where SocialDiscovery meets Search Relevancy discover   Social Graph Interest Graphnoisy   relevant   Search find  
  • 13. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly •  What Content do you already read? Send by email? Tweet?  What do youalready do?   •  Images, Articles, Blog Posts, Events, Videos, SlideShares…  What type of Content?   What •  Pinboard Story Magazine Video Channel   Curation format?  
  • 14. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources
  • 15. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose
  • 16. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view
  • 17. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub
  • 18. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact
  • 19. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact7 Build your Community of interests
  • 20. Content Curation Ethics: Beth Kanter (@kanter)  
  • 21. Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org
  • 22. CancerCommons.org Bringing science to the patient, and patient insights to science in Rapid Learning Communities http://www.scoop.it/u/beat-cancer
  • 23. ABroaderView.org Humanitarian missions & Volunteering http://www.scoop.it/t/travel-information
  • 24. The Encouraging Report Curating good news! by Pastor Timothy Utton http://news.encouragingreport.com
  • 25. Beth Kanter @kanter www.scoop.it/u/beth-kanter
  • 26. Thank you! Join us! TweetChat on Content Curation for Non-Profits With JD Lasica (@jdlasica) #scoopitchat October 18, 2012 – 11am PT Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis

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