My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples ...
My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Guillaume Decugis, CEO at Scoop.it@RobinGood-ITALIA Thanks for the precision Robin! And great presentation by Ross. Yes, we discussed that with him on Twitter as a matter of fact and he says it's actually not his but @austinkleon https://twitter.com/rosshudgens/status/256499333174808576 However, I like Beth's one as she tweaked it and made it more specific to curation. Great example of remixing ideas on a global scale by the way ;-)7 months ago
Robin Good, Communication Designer - Marketing Strategist - Public Speaker at IKONOS sasThanks Guillaume for this good presentation and for highlighting and showcasing some great examples. I just wanted to note that the text diagram on slide 20 is not from Beth Kanter but from 'Curation vs Republishing / Copying' from the presentation 'Link Building by Imitation' by Ross Hudgens.7 months ago
Content curation: your next Social Media Marketing ideaPresentation Transcript
Content Curation: Your Next Social Media Marketing Idea Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis
Content Curator ?1. “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online” (Rohit Bhargava)2. “A Web Super Hero” (Steve Rosenbaum)
Why Curation ?
The Social Web is crowded I’m talking to you! I’m looking for you!
It’s hard to get heard !
It’s hard to be found !
“Brands must become media toearn relevance.” Brian Solis
So how can you make an impact to develop your Organization?
Try to be everywhere?
Spend hours creating relevantcontent to engage your audience?
Here come the passers
The Interest Graph: where SocialDiscovery meets Search Relevancy discover Social Graph Interest Graphnoisy relevant Search find
7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly • What Content do you already read? Send by email? Tweet? What do youalready do? • Images, Articles, Blog Posts, Events, Videos, SlideShares… What type of Content? What • Pinboard Story Magazine Video Channel Curation format?
7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources
7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose
7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view
7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub
7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact
7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact7 Build your Community of interests
Content Curation Ethics: Beth Kanter (@kanter)
Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org
CancerCommons.org Bringing science to the patient, and patient insights to science in Rapid Learning Communities http://www.scoop.it/u/beat-cancer
Ron VanPeursem
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