Content Curation: Your Next Social Media Marketing Idea                                      Guillaume Decugis            ...
Content Curator ?1.  “Someone who continually finds, groups, organizes    and shares the best and most relevant content ...
Why Curation ?
The Social Web is crowded  I’m talking    to you!                    I’m looking                      for you!
It’s hard to get heard !
It’s hard to be found !
“Brands must become media toearn relevance.”                      Brian Solis
So how can you make an impact to   develop your Organization?
Try to be everywhere?
Spend hours creating relevantcontent to engage your audience?
Here come the passers
The Interest Graph: where SocialDiscovery meets Search Relevancy                            discover	              Social ...
7 Content Curation Best Practices:1   Start from what you already do and define your format     accordingly                ...
7 Content Curation Best Practices:1   Start from what you already do and define your format accordingly2   Organize your So...
7 Content Curation Best Practices:1   Start from what you already do and define your format accordingly2   Organize your So...
7 Content Curation Best Practices:1   Start from what you already do and define your format accordingly2   Organize your So...
7 Content Curation Best Practices:1   Start from what you already do and define your format accordingly2   Organize your So...
7 Content Curation Best Practices:1   Start from what you already do and define your format accordingly2   Organize your So...
7 Content Curation Best Practices:1   Start from what you already do and define your format accordingly2   Organize your So...
Content Curation Ethics:                  Beth Kanter (@kanter)	  
Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org
CancerCommons.org   Bringing science to the patient, and patient   insights to science in Rapid Learning   Communities   h...
ABroaderView.org     Humanitarian missions & Volunteering     http://www.scoop.it/t/travel-information
The Encouraging Report        Curating good news!         by Pastor Timothy Utton        http://news.encouragingreport.com
Beth Kanter           @kanter           www.scoop.it/u/beth-kanter
Thank you!                 Join us!  TweetChat on Content Curation for Non-Profits     With JD Lasica (@jdlasica) #scoopitc...
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Content curation: your next Social Media Marketing idea

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My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?

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Content curation: your next Social Media Marketing idea

  1. 1. Content Curation: Your Next Social Media Marketing Idea Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis
  2. 2. Content Curator ?1.  “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online” (Rohit Bhargava)2.  “A Web Super Hero” (Steve Rosenbaum)
  3. 3. Why Curation ?
  4. 4. The Social Web is crowded I’m talking to you! I’m looking for you!
  5. 5. It’s hard to get heard !
  6. 6. It’s hard to be found !
  7. 7. “Brands must become media toearn relevance.” Brian Solis
  8. 8. So how can you make an impact to develop your Organization?
  9. 9. Try to be everywhere?
  10. 10. Spend hours creating relevantcontent to engage your audience?
  11. 11. Here come the passers
  12. 12. The Interest Graph: where SocialDiscovery meets Search Relevancy discover   Social Graph Interest Graphnoisy   relevant   Search find  
  13. 13. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly •  What Content do you already read? Send by email? Tweet?  What do youalready do?   •  Images, Articles, Blog Posts, Events, Videos, SlideShares…  What type of Content?   What •  Pinboard Story Magazine Video Channel   Curation format?  
  14. 14. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources
  15. 15. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose
  16. 16. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view
  17. 17. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub
  18. 18. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact
  19. 19. 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact7 Build your Community of interests
  20. 20. Content Curation Ethics: Beth Kanter (@kanter)  
  21. 21. Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org
  22. 22. CancerCommons.org Bringing science to the patient, and patient insights to science in Rapid Learning Communities http://www.scoop.it/u/beat-cancer
  23. 23. ABroaderView.org Humanitarian missions & Volunteering http://www.scoop.it/t/travel-information
  24. 24. The Encouraging Report Curating good news! by Pastor Timothy Utton http://news.encouragingreport.com
  25. 25. Beth Kanter @kanter www.scoop.it/u/beth-kanter
  26. 26. Thank you! Join us! TweetChat on Content Curation for Non-Profits With JD Lasica (@jdlasica) #scoopitchat October 18, 2012 – 11am PT Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis
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