Content curation: your next Social Media Marketing idea
Upcoming SlideShare
Loading in...5
×
 

Content curation: your next Social Media Marketing idea

on

  • 42,659 views

My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples ...

My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?

Statistics

Views

Total Views
42,659
Views on SlideShare
22,839
Embed Views
19,820

Actions

Likes
28
Downloads
152
Comments
5

71 Embeds 19,820

http://www.scoop.it 14763
http://blog.scoop.it 3854
http://learni.st 165
http://127.0.0.1 122
http://digital-challenge.blogspot.com 101
http://promotingyourvideo.com 99
http://philou.integration.scoop.it 74
http://www.promotingyourvideo.com 60
http://www.bagtheweb.com 51
http://www.shaunhurley.com 50
http://localhost 43
http://www.conseilsmarketing.com 41
http://blog.websourcing.fr 41
http://www.contentcurator.tv 30
https://twitter.com 30
http://feeds.feedburner.com 27
http://digital-challenge.blogspot.ru 25
http://hootsuite.scoop.it 23
http://translate.googleusercontent.com 22
http://prsa-demo-blog12.blogspot.com 22
http://www.andressanchisginer.com 21
http://linkedin.jamroo.ms 17
http://newsblur.com 13
http://www.linkedin.com 12
http://www.decugis.com 11
http://localhost.bagtheweb.com 8
http://brownbear45.blogspot.com 8
http://pinterest.com 8
http://www.rogerhurley.com 7
http://btw-staging.herokuapp.com 6
http://minniemouse2011.blogspot.com 6
http://kred.com 6
https://www.linkedin.com 4
http://tweetedtimes.com 4
http://prsaamberbl.blogspot.com 3
https://si0.twimg.com 3
http://us-w1.rockmelt.com 2
http://rubymoons.tumblr.com 2
http://twitter.com 2
http://digital-challenge.blogspot.nl 2
http://digital-challenge.blogspot.ca 2
http://prsabloglori.blogspot.com 1
http://members.webs.com 1
http://www.weebly.com 1
http://www.twylah.com 1
http://www.diffbot.com&_=1351210408322 HTTP 1
http://www.diffbot.com&_=1360930985841 HTTP 1
http://list.ly 1
http://www.shareist.com 1
http://rss2.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Content curation: your next Social Media Marketing idea Content curation: your next Social Media Marketing idea Presentation Transcript

  • Content Curation: Your Next Social Media Marketing Idea Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis
  • Content Curator ?1.  “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online” (Rohit Bhargava)2.  “A Web Super Hero” (Steve Rosenbaum)
  • Why Curation ?
  • The Social Web is crowded I’m talking to you! I’m looking for you!
  • It’s hard to get heard !
  • It’s hard to be found !
  • “Brands must become media toearn relevance.” Brian Solis
  • So how can you make an impact to develop your Organization?
  • Try to be everywhere?
  • Spend hours creating relevantcontent to engage your audience?
  • Here come the passers
  • The Interest Graph: where SocialDiscovery meets Search Relevancy discover   Social Graph Interest Graphnoisy   relevant   Search find  
  • 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly •  What Content do you already read? Send by email? Tweet?  What do youalready do?   •  Images, Articles, Blog Posts, Events, Videos, SlideShares…  What type of Content?   What •  Pinboard Story Magazine Video Channel   Curation format?  
  • 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources
  • 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose
  • 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view
  • 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub
  • 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact
  • 7 Content Curation Best Practices:1 Start from what you already do and define your format accordingly2 Organize your Sources3 Filter with purpose4 Add your point of view5 Make it your Content Hub6 Measure your impact7 Build your Community of interests
  • Content Curation Ethics: Beth Kanter (@kanter)  
  • Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org
  • CancerCommons.org Bringing science to the patient, and patient insights to science in Rapid Learning Communities http://www.scoop.it/u/beat-cancer
  • ABroaderView.org Humanitarian missions & Volunteering http://www.scoop.it/t/travel-information
  • The Encouraging Report Curating good news! by Pastor Timothy Utton http://news.encouragingreport.com
  • Beth Kanter @kanter www.scoop.it/u/beth-kanter
  • Thank you! Join us! TweetChat on Content Curation for Non-Profits With JD Lasica (@jdlasica) #scoopitchat October 18, 2012 – 11am PT Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis