new algorithm update 2012
The algorithm that Google uses to rank webpages is       actually information they don’t share.   Some specialists reveale...
Google gave the codename ‘Panda’ to their              update of 2012.
PAID RESULTS                   PAID                  RESULTSORGANIC RESULTS
Paid search results are not affected. The update is     focussed on the organic search results.
Google wants to give every user a fast and accurate search experience where the user is clearly king.
Not only Google will determine your ranking in the   search results. You will have your word also!
Remember their new social media channel Google+ they                 launched recently...
Google connects their search engine with their social                  media channel.
On long term Google+ will probably become bigger than Facebook, because Google has            more grow potential.
The actual problem is that Facebook-usersdon’t want to start their built network all over             again on Google+...
Back to the algorithm!
1Keywords are still important. Put them in every page title and on the page itself.
2Links in your own site en from other websites         are an important factor too.
3   Think in function of people, not robots.The opinion of the user is a new factor. If users come back or click on your +...
What does the +1 button do?  If a user click on your +1 button your link will  appear on his Google+ wall, just like a ‘li...
4Google will look for patterns. If your websitelooks like a high-rated websites, your rank will       rise. But also in th...
What do you mean by patterns?   - the length of the title tag   - the ratio of words to pictures   - the commonality of ru...
5Let users easily share your content by addingtweet, like, share en +1 buttons. It makes your                 website popu...
6   Respect the standards on www.schema.org     that Google, Yahoo and Bing developed                      together.It wil...
7  Location and mobile are taking over.Use ‘Google places’ to indicate where yourcompany is situated. Google will give sea...
8Meta tags became less important          than before.
Improve your website now!!!
The previous slides are based on common thoughts  of SEO-specialists... None of these are certain.   Only Google could tel...
Good luck with your business     @Guillaume_Thys
Google - new algorithm update: Panda
Google - new algorithm update: Panda
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Google - new algorithm update: Panda

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Google - new algorithm update: Panda

  1. 1. new algorithm update 2012
  2. 2. The algorithm that Google uses to rank webpages is actually information they don’t share. Some specialists revealed some insights about this famous algorithm.
  3. 3. Google gave the codename ‘Panda’ to their update of 2012.
  4. 4. PAID RESULTS PAID RESULTSORGANIC RESULTS
  5. 5. Paid search results are not affected. The update is focussed on the organic search results.
  6. 6. Google wants to give every user a fast and accurate search experience where the user is clearly king.
  7. 7. Not only Google will determine your ranking in the search results. You will have your word also!
  8. 8. Remember their new social media channel Google+ they launched recently...
  9. 9. Google connects their search engine with their social media channel.
  10. 10. On long term Google+ will probably become bigger than Facebook, because Google has more grow potential.
  11. 11. The actual problem is that Facebook-usersdon’t want to start their built network all over again on Google+...
  12. 12. Back to the algorithm!
  13. 13. 1Keywords are still important. Put them in every page title and on the page itself.
  14. 14. 2Links in your own site en from other websites are an important factor too.
  15. 15. 3 Think in function of people, not robots.The opinion of the user is a new factor. If users come back or click on your +1 button from Google+ it’s a positive signal for your ranking on Google.
  16. 16. What does the +1 button do? If a user click on your +1 button your link will appear on his Google+ wall, just like a ‘like’ in Facebook. All his contacts will see your link. Butin this case it is also positive for your ranking on Google. So a ‘+1’ is more powerful than a ‘like’.
  17. 17. 4Google will look for patterns. If your websitelooks like a high-rated websites, your rank will rise. But also in the negative way!
  18. 18. What do you mean by patterns? - the length of the title tag - the ratio of words to pictures - the commonality of runs of words - ...
  19. 19. 5Let users easily share your content by addingtweet, like, share en +1 buttons. It makes your website popular!
  20. 20. 6 Respect the standards on www.schema.org that Google, Yahoo and Bing developed together.It will tell search engines what your site is about.
  21. 21. 7 Location and mobile are taking over.Use ‘Google places’ to indicate where yourcompany is situated. Google will give search results in your neighborhood first...
  22. 22. 8Meta tags became less important than before.
  23. 23. Improve your website now!!!
  24. 24. The previous slides are based on common thoughts of SEO-specialists... None of these are certain. Only Google could tell us, but they will never explain the secret about their algorithm...
  25. 25. Good luck with your business @Guillaume_Thys

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