1Keywords are still important. Put them in every page title and on the page itself.
2Links in your own site en from other websites are an important factor too.
3 Think in function of people, not robots.The opinion of the user is a new factor. If users come back or click on your +1 button from Google+ it’s a positive signal for your ranking on Google.
What does the +1 button do? If a user click on your +1 button your link will appear on his Google+ wall, just like a ‘like’ in Facebook. All his contacts will see your link. Butin this case it is also positive for your ranking on Google. So a ‘+1’ is more powerful than a ‘like’.
4Google will look for patterns. If your websitelooks like a high-rated websites, your rank will rise. But also in the negative way!
What do you mean by patterns? - the length of the title tag - the ratio of words to pictures - the commonality of runs of words - ...
5Let users easily share your content by addingtweet, like, share en +1 buttons. It makes your website popular!
6 Respect the standards on www.schema.org that Google, Yahoo and Bing developed together.It will tell search engines what your site is about.
7 Location and mobile are taking over.Use ‘Google places’ to indicate where yourcompany is situated. Google will give search results in your neighborhood ﬁrst...