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Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014
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Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014

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Présentation sur l'impérieuse nécessité pour les acteurs du logiciel et du SaaS de "faire des contenus intéressants" autour de leur logiciel et d'intégrer ainsi blogs, magazines web, newsletters, slideshares... dans leur stratégie de Content Marketing.

Points clés :
- l'évolution du SEO et la place des contenus
- le cycle de prise de décision du client face à une offre de logiciels
- le découpage des étapes de vente dans le funnel commercial SaaS / B2B
- la nécessité de mettre en place du "nurturing marketing" pour accompagner tous les prospects qui ne sont pas encore en phase d'achat "pur" (mais le seront dans quelques mois si l'on fait bien son travail).

Présenté lors de B2BRocks 2014 par Guilhem Bertholet - Fondateur de l'Agence de Content Marketing Invox
+ d'infos : http://www.invox.fr

Published in: Marketing
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Content Marketing For SaaS Startups & Companies - Guilhem Bertholet - #B2BRocks - Mai 2014

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