Guilhem Bertholet's choice, featuring: Purple Cow - Seth Godin Made to stick - Dan & Chip Heath The Art of Start - Guy Kawasaki Business Model Generation - Alexander Osterwalder The Emyth Revisited - Michael Gerber Crush It! - Gary Vaynerchuck Crossing the Chasm - Geoffrey Moore Delivering Hapiness - Tony Hsieh The entrepreneurs guide to customer development - Brant Cooper & Patrick Vlaskovits Small Giants - Bo Burlingham Do More Faster - TechStars mentors

1. 11 great books every web entrepreneur shouldread… @guilhemguilhembertholet.com Orderthem -> Go !!!

2. PurpleCow Seth Godin Key Concepts: use your marketing to become a remarkable brand & company Furtherreading: Tribes www.guilhembertholet.com

3. Made To Stick Dan & Chip Heath Key Concepts: SUCCESS’ methodology to createideas and businesses thateveryonewillremind and talk about! Furtherreading: Switch! www.guilhembertholet.com

4. The Art of Start Guy Kawasaki Key Concepts: Everythingyouneed to know about the differentsteps of launchingyour startup www.guilhembertholet.com

5. Business Model Generation Alexander Osterwalder Key Concepts: Business Model Canvas & how to use it for business innovation / transformation matters www.guilhembertholet.com

6. The e-Myth Michael Gerber Key Concepts: Thinkyour business as a set of processes and learn to industrializeit www.guilhembertholet.com

7. Crushit! Gary Vaynerchuk Key Concepts: Be a blogging / Social networks mogul, createyourcommunity, make money out of it www.guilhembertholet.com

8. Crossing the chasm Geoffrey Moore Key Concepts: Adoption Life-Cycle curves and how to survive the chasm Furtherreading: Inside the tornado + Dealingwith Darwin www.guilhembertholet.com

9. DeliveringHappiness Tony Shieh Key Concepts: How Zapposwasbuilt, and key insights about how to create a winning startup spirit www.guilhembertholet.com

10. The Entrepreneur’s Guide to Customer Development Brant Cooper & Patrick Vlaskovits Key Concepts: Customer development, stupid! Furtherreading: The 4 steps to Epiphany by Steven Blank www.guilhembertholet.com

11. Small Giants Bo Burlingham Key Concepts: How somecompaniesbecamegreatrefusing to getbig www.guilhembertholet.com

12. Do more faster TechStars Key Concepts: All the philosophy about US Startups in a nuttshell (and easy to read!) www.guilhembertholet.com

13. 11 great books every web entrepreneur shouldread… @guilhemguilhembertholet.com Orderthem -> Go !!!