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11 books every web entrepreneur should read

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Guilhem Bertholet's choice, featuring: …

Guilhem Bertholet's choice, featuring:


Purple Cow - Seth Godin
Made to stick - Dan & Chip Heath
The Art of Start - Guy Kawasaki
Business Model Generation - Alexander Osterwalder
The Emyth Revisited - Michael Gerber
Crush It! - Gary Vaynerchuck
Crossing the Chasm - Geoffrey Moore
Delivering Hapiness - Tony Hsieh
The entrepreneurs guide to customer development - Brant Cooper & Patrick Vlaskovits
Small Giants - Bo Burlingham
Do More Faster - TechStars mentors


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  • 1. 11 great books every web entrepreneur shouldread…
    @guilhemguilhembertholet.com
    Orderthem -> Go !!!
  • 2. PurpleCow
    Seth Godin
    Key Concepts: use your marketing to become a remarkable brand & company
    Furtherreading: Tribes
    www.guilhembertholet.com
  • 3. Made To Stick
    Dan & Chip Heath
    Key Concepts: SUCCESS’ methodology to createideas and businesses thateveryonewillremind and talk about!
    Furtherreading: Switch!
    www.guilhembertholet.com
  • 4. The Art of Start
    Guy Kawasaki
    Key Concepts: Everythingyouneed to know about the differentsteps of launchingyour startup
    www.guilhembertholet.com
  • 5. Business Model Generation
    Alexander Osterwalder
    Key Concepts: Business Model Canvas & how to use it for business innovation / transformation matters
    www.guilhembertholet.com
  • 6. The e-Myth
    Michael Gerber
    Key Concepts: Thinkyour business as a set of processes and learn to industrializeit
    www.guilhembertholet.com
  • 7. Crushit!
    Gary Vaynerchuk
    Key Concepts: Be a blogging / Social networks mogul, createyourcommunity, make money out of it
    www.guilhembertholet.com
  • 8. Crossing the chasm
    Geoffrey Moore
    Key Concepts: Adoption Life-Cycle curves and how to survive the chasm
    Furtherreading: Inside the tornado + Dealingwith Darwin
    www.guilhembertholet.com
  • 9. DeliveringHappiness
    Tony Shieh
    Key Concepts: How Zapposwasbuilt, and key insights about how to create a winning startup spirit
    www.guilhembertholet.com
  • 10. The Entrepreneur’s Guide to Customer Development
    Brant Cooper & Patrick Vlaskovits
    Key Concepts: Customer development, stupid!
    Furtherreading: The 4 steps to Epiphany by Steven Blank
    www.guilhembertholet.com
  • 11. Small Giants
    Bo Burlingham
    Key Concepts: How somecompaniesbecamegreatrefusing to getbig
    www.guilhembertholet.com
  • 12. Do more faster
    TechStars
    Key Concepts: All the philosophy about US Startups in a nuttshell (and easy to read!)
    www.guilhembertholet.com
  • 13. 11 great books every web entrepreneur shouldread…
    @guilhemguilhembertholet.com
    Orderthem -> Go !!!