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Integrating Technology Into Your Building or Remodeling Business

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These are slides from the talk I gave with Craig Schweikart at the 2010 International Builder Show. Craig focused on operational technologies, and I spoke about some of the marketing and …

These are slides from the talk I gave with Craig Schweikart at the 2010 International Builder Show. Craig focused on operational technologies, and I spoke about some of the marketing and communications technologies we use for GuildQuality and how they apply to builders and remodelers.

Published in Technology , Business
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  • 1. Integrating Technology into Your Business Geoffrey Graham GuildQuality geoff@guildquality.com (888) 355-9223 Craig Schweikart Constellation Homebuilder Systems cschweikart@constellationhb.com (206) 450-998
  • 2. Operations
  • 3. More with less – Delegating to technology • Reality of the marketplace • Finding Dollars in Technology
  • 4. Business to Business Decision Making • Real Time Right Now • One Version of the Truth • Benchmarking • Dashboards • Profits Are a Click Away
  • 5. Using Portals • Trades • Documents, PO, Payments, Schedules • Suppliers • PO, Schedules, Lead Times • Field • PO,VPO, Schedules, Documents, Toolkit • Buyer • Lender?
  • 6. Document Collaboration • Trade Documents • Supplier Documents • Job Documents • Contract Documents • Lender Documents • Photo Documentation
  • 7. Marketing & Branding The technologies we use, why we use them, and how we use them.
  • 8. We try to avoid: bureaucracy, micro management, & middle management investing without a measurable return confusion & cacophony
  • 9. We believe: The new economy is a reputation economy.
  • 10. The conventional wisdom is that a satisfied customer will tell one person and an unhappy person will tell 10...That’s now been upped by orders of magnitude. Fast Company, November 2008
  • 11. Your first encounter with your prospect is not their first encounter with you. Greg Stine, Polaris Consulting
  • 12. Our primary “tools”: Email GuildQuality Website GuildQuality Blog Regular Newsletter LinkedIn Discussion Group & Facebook Fan Page LinkedIn Profiles GuildQuality’s Twitter My personal Twitter Each reinforces the others
  • 13. GuildQuality Blog
  • 14. Email Newsletter
  • 15. LinkedIn Discussion Group
  • 16. addthis.com (the “share” button)
  • 17. The easy things: Google Local Yelp, Kudzu, etc. LinkedIn Facebook Email signature with links Easily sharable presentations & pictures (Slideshare.net, Flickr.com) Requires ongoing effort, genuine interest, and mild to extreme dorkiness): Twitter (plus Tweetie on the iPhone) Facebook Fan Page Contribute to forum discussions Requires serious work on our part but has a high, measurable return: Blog (wordpress.com) Newsletters & Updates (campaignmonitor.com) Unbelievably difficult but necessary & foundational: Well-written emails & marketing copy
  • 18. Self Evaluation
  • 19. Evaluate Your Website • Understand SEO • Content Current? • Real-time updating • Visual Content • Web-presence vs. Website
  • 20. Evaluate your Business Communications • Everything Electronic • Know Your Stakeholders and Their Needs • Follow the Paper Trail • Your Technology and Adoption Possibilities
  • 21. Evaluate your Processes • Start Package Collaboration • Scopes of Work • Electronic Updates (verify and accept) • Paperless PO System • Loyalty Systems
  • 22. Evaluate your Lender Communication • Schedules to Draws • Job Level P&L • XBRL • Preferred Rates
  • 23. Integrating Technology into Your Business Geoffrey Graham GuildQuality geoff@guildquality.com (888) 355-9223 Craig Schweikart Constellation Homebuilder Systems cschweikart@constellationhb.com (206) 450-998