Integrating Technology
   into Your Business

           Geoffrey Graham
                GuildQuality
    geoff@guildquali...
Operations
More with less – Delegating to
             technology


•   Reality of the marketplace


•   Finding Dollars in Technology
Business to Business
        Decision Making

•   Real Time Right Now

•   One Version of the Truth

•   Benchmarking

•  ...
Using Portals
•    Trades

    • Documents, PO, Payments, Schedules
•    Suppliers

    • PO, Schedules, Lead Times
•    F...
Document Collaboration

•   Trade Documents
•   Supplier Documents
•   Job Documents
•   Contract Documents
•   Lender Doc...
Marketing & Branding
The technologies we use, why we use
    them, and how we use them.
We try to avoid:
 bureaucracy, micro management, &
 middle management
 investing without a measurable return
 confusion & ...
We believe:
 The new economy is a reputation economy.
The conventional wisdom is that a satisfied
customer will tell one person and an
unhappy person will tell 10...That’s now
...
Your first encounter with your
prospect is not their first encounter
with you.
                Greg Stine, Polaris Consult...
Our primary “tools”:
Email
GuildQuality Website
GuildQuality Blog
Regular Newsletter
LinkedIn Discussion Group & Facebook ...
GuildQuality Blog
Email Newsletter
LinkedIn Discussion Group
addthis.com (the “share” button)
The easy things:
Google Local
Yelp, Kudzu, etc.
LinkedIn
Facebook
Email signature with links
Easily sharable presentations...
Self Evaluation
Evaluate Your Website

•   Understand SEO

•   Content Current?

•   Real-time updating

•   Visual Content

•   Web-prese...
Evaluate your Business
        Communications

•    Everything Electronic

    • Know Your Stakeholders and Their Needs
  ...
Evaluate your Processes

•   Start Package Collaboration

•   Scopes of Work

•   Electronic Updates (verify and accept)

...
Evaluate your Lender
        Communication

•   Schedules to Draws

•   Job Level P&L

•   XBRL

•   Preferred Rates
Integrating Technology
   into Your Business

           Geoffrey Graham
                GuildQuality
    geoff@guildquali...
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
Integrating Technology Into Your Building or Remodeling Business
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Integrating Technology Into Your Building or Remodeling Business

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These are slides from the talk I gave with Craig Schweikart at the 2010 International Builder Show. Craig focused on operational technologies, and I spoke about some of the marketing and communications technologies we use for GuildQuality and how they apply to builders and remodelers.

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Integrating Technology Into Your Building or Remodeling Business

  1. 1. Integrating Technology into Your Business Geoffrey Graham GuildQuality geoff@guildquality.com (888) 355-9223 Craig Schweikart Constellation Homebuilder Systems cschweikart@constellationhb.com (206) 450-998
  2. 2. Operations
  3. 3. More with less – Delegating to technology • Reality of the marketplace • Finding Dollars in Technology
  4. 4. Business to Business Decision Making • Real Time Right Now • One Version of the Truth • Benchmarking • Dashboards • Profits Are a Click Away
  5. 5. Using Portals • Trades • Documents, PO, Payments, Schedules • Suppliers • PO, Schedules, Lead Times • Field • PO,VPO, Schedules, Documents, Toolkit • Buyer • Lender?
  6. 6. Document Collaboration • Trade Documents • Supplier Documents • Job Documents • Contract Documents • Lender Documents • Photo Documentation
  7. 7. Marketing & Branding The technologies we use, why we use them, and how we use them.
  8. 8. We try to avoid: bureaucracy, micro management, & middle management investing without a measurable return confusion & cacophony
  9. 9. We believe: The new economy is a reputation economy.
  10. 10. The conventional wisdom is that a satisfied customer will tell one person and an unhappy person will tell 10...That’s now been upped by orders of magnitude. Fast Company, November 2008
  11. 11. Your first encounter with your prospect is not their first encounter with you. Greg Stine, Polaris Consulting
  12. 12. Our primary “tools”: Email GuildQuality Website GuildQuality Blog Regular Newsletter LinkedIn Discussion Group & Facebook Fan Page LinkedIn Profiles GuildQuality’s Twitter My personal Twitter Each reinforces the others
  13. 13. GuildQuality Blog
  14. 14. Email Newsletter
  15. 15. LinkedIn Discussion Group
  16. 16. addthis.com (the “share” button)
  17. 17. The easy things: Google Local Yelp, Kudzu, etc. LinkedIn Facebook Email signature with links Easily sharable presentations & pictures (Slideshare.net, Flickr.com) Requires ongoing effort, genuine interest, and mild to extreme dorkiness): Twitter (plus Tweetie on the iPhone) Facebook Fan Page Contribute to forum discussions Requires serious work on our part but has a high, measurable return: Blog (wordpress.com) Newsletters & Updates (campaignmonitor.com) Unbelievably difficult but necessary & foundational: Well-written emails & marketing copy
  18. 18. Self Evaluation
  19. 19. Evaluate Your Website • Understand SEO • Content Current? • Real-time updating • Visual Content • Web-presence vs. Website
  20. 20. Evaluate your Business Communications • Everything Electronic • Know Your Stakeholders and Their Needs • Follow the Paper Trail • Your Technology and Adoption Possibilities
  21. 21. Evaluate your Processes • Start Package Collaboration • Scopes of Work • Electronic Updates (verify and accept) • Paperless PO System • Loyalty Systems
  22. 22. Evaluate your Lender Communication • Schedules to Draws • Job Level P&L • XBRL • Preferred Rates
  23. 23. Integrating Technology into Your Business Geoffrey Graham GuildQuality geoff@guildquality.com (888) 355-9223 Craig Schweikart Constellation Homebuilder Systems cschweikart@constellationhb.com (206) 450-998

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