Presentation to Chinese Propagandists

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Presentation to propagandists from the Chinese Communist Party and Ministry of Information

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Presentation to Chinese Propagandists

  1. UK Political Blogging<br />Paul Staines<br />University of Westminster<br />June 17, 2011<br />
  2. <ul><li>Tell you about the origins of my blog
  3. Give you my take on contemporary UK political reporting
  4. My thoughts on the relevance of blogging to mainstream “newsmaking”</li></li></ul><li><ul><li>20s think-tanker, foreign affairs lobbyist
  5. 30s worked in City, Broker, Trader, Bonds then Technology stocks
  6. Lived in Hong Kong and Tokyo
  7. 2003 Got married.
  8. 2004 Became a political blogger.
  9. 2006 Set up digital advertising agency </li></li></ul><li><ul><li>Guido Fawkes or Guy Fawkes is a very strong brand name
  10. Most famous “anti-politics” name
  11. We celebrate Guy Fawkes’ day every 5 November with fireworks.
  12. Anti-hero. Now anti-politicians hero.</li></li></ul><li><ul><li>September 2004</li></ul>Total monthly hits 600<br /><ul><li>September 2005</li></ul>Total monthly hits 27,000<br /><ul><li>May 2009 3,600,000 hits</li></li></ul><li>May 2009<br />
  13. <ul><li>Guido’s blog is political scandal central
  14. Unlike the BBC no pretence to objectivity
  15. Aimed at journalists, Westminster insiders (“the Village” or “the beltway”), think tank wonks, politicians, Lobby journalists, activists, spin doctors, SpAds& broadcasters
  16. During stressful periods it aims to be a crucial point of information for political activists</li></li></ul><li>
  17. <ul><li>Governing Labour Party Lost 5% in Polls following week
  18. Conservative Party broke 40% level
  19. It was a “game-changer”
  20. Destroyed image of PM Gordon Brown as politician with a “moral compass”
  21. Proved bloggers could get stories from within heart of Downing Street</li></li></ul><li>
  22. <ul><li>Influence of Guido is widespread
  23. Gordon Brown used to rage about stories
  24. My phone call is not welcome, but is taken.
  25. As powerful as a newspaper. Populist.
  26. Feared, not liked.
  27. We are never on message, even though we are sympathetic to Conservative Party(I’m more radical right-wing, Thatcherite.)</li></li></ul><li>Thoughts on the business <br />of news and blogging.<br />
  28. ‘News cycles’ are being replaced by ‘news streams’ just as old printed media are being replaced by news brands.<br />
  29. <ul><li>Guido’s blog is a viable business, with staff
  30. Blogging plus traditional media pays enough
  31. Guido sells stories to the tabloids</li></li></ul><li>"How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths", by Glenn Reynolds. This is the 21st century, the days of media conglomerates making the news in a top-down Fordist fashion are over. Boutique news sources will proliferate.<br />The "news" is no longer what the news anchor says it is, the news is whatever is disseminated to a wide audience, Big Media is going to be disintermediated when it falls down because technology has drastically reduced the cost of dissemination. Failing to hold our political class to account was a terrible failing of Big Media in Britain.<br />Blogs have changed the media for good in that sense.<br />
  32. Platform for wannabee journalists, political malcontents, campaigners<br /><ul><li>That is a feature not a bug</li></ul>Unaccountable and unedited:<br /><ul><li>Accountable to readers</li></li></ul><li><ul><li>US has more paid bloggers than lawyers
  33. Huffington Post has more readers than New York Times
  34. Twitter is replacing the newswires</li></li></ul><li>Relevance to China:<br /><ul><li>Vaclav Havel – live in truth
  35. Pluralism strengthens society
  36. Uncovering corruption at grassroots
  37. Critical feedback mechanism
  38. Gives a voice to voiceless</li></li></ul><li>Stop jailing dissident voices.<br />My fee for this talk is being donated to<br />

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