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    COMUNICAZIONE 2012.Int.Ed COMUNICAZIONE 2012.Int.Ed Presentation Transcript

    • THE BUSINESS SOCIAL MEDIA FOR CORPORATE AND INSTITUTIONAL DECISION MAKERS Comunicazione Italiana is the first cross-media Business Social Network which establishes connections among eco- nomic, business, academic and institutional decision-makers. For more than a decade, Comunicazione Italiana has been the reference point in the Italian market for the realiza- tion of Atlas (book collection of professional guides which include best practices and contact details of the decisionCOMUNICAZIONE ITALIANA makers in the communication, innovation and HR management sectors) as well as for the organization of the most important B2B events in the communication, technology innovation and human resources fields. In 2010, Comunicazione Italiana established the Business Social Network which boasts over 50.000 member-mana- gers and aims at introducing its wide range proposal of editorial contents, events and services into the main inter- national markets. SOME COMPANIES AND INSITUTIONS WHICH CONTRIBUTED TO COMUNICAZIONE ITALIANA’S DEVELOPMENTAbout Us
    • ITALY’S MAIN COMMUNICATION EVENT The Communication Forum is the main Italian event in this sector. In its fifth edition, it aims at having international relevance and indeed involves the mostCOMMUNICATION FORUM 2012 prominent national and international players and opinion leaders in the information, communication, marketing, PR sectors. Objectives: Increasing national and international business opportunities in this sector. 2012 WORLD Attracting business representatives and leaders from the communication and culture industry in Italy. COMMUNICATION Fostering the internationalization of communication and technology innovation companies. FORUM DELLA COMUNICAZIONE Promoting the communication and innovation culture by sharing know-how and spreading best practices for companies (Corporate Communication, Product Communication, Product Placement, Events, Social Networking Engagement) and for institutions (Institutional Communication, Political Communication, Tourism, Territorial Marketing, Smart City, Education and Training). Strengthening connections between universities, associations, media, companies and institutions both at national and international level. Venue: Rome, Palazzo dei CongressiEvent Date: 5th June 2012 Frequency: Annual organized by:
    • THE SESSIONS The Communication Forum is extremely innovative in its contents and for-COMMUNICATION FORUM 2012 4 Parallel Workshops co-organized with our Content Partners mat. It will feature 32 working sessions in one single day and in one sin- in the Workshop Hall (Duration: 1hr). gle venue. Each session will be properly organized in different format and in suitable spaces. 4 Business Knowledge Sharing Sessions in the Business Knowledge Hall (Duration: 1hr). In particular, the Forum will feature: 1 “Ignite” Session (1 idea in 5 minutes) with the participation International Plenary Sessions which will be held in the of 12 National and International startup leaders (Duration: 1hr). Auditorium (Duration: 1 hr 15 min). 150 One-to-One Business Meetings in the Business Matching Area. 3 International Talk Shows in the Main Conference Hall (Duration: 1 hr /each). 30 desks and networking longue corners in the Networking Area. 1 Keynote Speech (Duration: 30 min). 1 Show Speech (Duration: 20 min).Format 4 International Showcases in the Main Conference Hall (Duration: 1 hr). 15 Innovation Speeches in the Innovation Experience Zone (Duration: 15min). organized by:
    • “Palazzo dei Congressi” Main Conference Hall. Partner Workshop Hall. Business Knowledge Innovation Experience Auditorium: The Auditorium The Main Conference Hall will This Hall will host the work- Sharing Hall. Zone Area.COMMUNICATION FORUM 2012 will host the Opening and host the Forum main sessions shops co-organized with This hall will host the This area will feature agora Closing Plenary Sessions which will feature the partici- our Content Partners. Knowledge Sharing Sessions set-up and will be located which will see the participa- pation of international Online pre-registration is which will focus on education close to the Networking Area. tion of international speakers. speakers and will run parallel required. Participation to and/or networking objecti- 15 speakers will have 15 The plenary sessions will to other scheduled sessions some workshops may be ves. Participation to some minutes each to present pro- include a keynote speech, a in the Communication Forum reserved to specific busi- workshops may be limited to ducts and services, case histo- talk show session, the show Program. ness profiles. specific business profiles. ries, best practices, researchesThe Conference Area speech and will be modera- Seating capacity: 250 Seating capacity: 150 Seating capacity: 150 and studies, etc. ted by a journalist, expert in Simultaneous translation services Simultaneous translation will be No translation services will be availa- Seating capacity: 80 this sector. will be available. available upon Content Partner’s ble. Free participation request. Seating capacity: 700 Simultaneous translation services will be available. Business Matching Area: This area will be set up with lounge corners as well as meeting tables for one-to-one networking meetings. Entrance to this area will be restricted to decision makers and mangers who selected the Business Matching Option. Meetings’ agenda will be drafted in accordance with the requirements. Each meeting’s duration will be 20 min. maximum. Interpreting service will be available upon request. organized by:
    • MORNING MAIN CONFERENCE WORKSHOp BuSINESS KNOWLEdgE SHARINg INNOvATION ExpERIENCE ZONECOMMUNICATION FORUM 2012 08:30 Registration  09:00  Istitutional Regards 09:15 Keynote Speech 09:40 International Show Speech 10:00-11:15 PLENARY SESSION 11:30 - 12:30 MAIN CONFERENCE. 11:30 - 12:30 WORKSHOp pARTNER 1. 11:30 - 12:30 BK SESSION 1. 11:30 - 11:45 Innovation Speech  11:45 - 12:00 Innovation Speech  12:00 - 12:15 Innovation Speech 12:30 - 13:30 MAIN CONFERENCE. 12:30 - 13:30 WORKSHOp pARTNER 2. 12:30 - 13:30 BK SESSION 2. 12:15 - 12:30 Innovation Speech 12:30 - 12:45 Innovation Speech  12:45 - 13:00 Innovation Speech  13:00 - 13:15 Innovation Speech 13:15 - 13:30 Innovation Speech 13:30-14:30 Lunch Break 13:30-14:30 Lunch Break 13:30-14:30 Lunch Break 13:30-14:30 Lunch Break aFTeRNOON 14:30 - 15:30 INTERNATIONAL SHOW CASE 14:30 - 15:30 WORKSHOp pARTNER 3. 14:30 - 15:30 BK SESSION 3. 14:30 - 15:30 IgNITE  15:30 - 15:45 Innovation Speech Agenda 15:45 - 16:00 Innovation Speech  15:45 - 16:55 MAIN CONFERENCE. 15:45 - 16:55 WORKSHOp pARTNER 4. 15:45 - 16:55 BK SESSION 4. 16:00 - 16:15 Innovation Speech 16:15 - 16:30 Innovation Speech 17:00-18:00 PLENARY SESSION organized by:
    • The Communication Forum boasts a network of 657 speakers coming from International Show SpeakerCOMMUNICATION FORUM 2012 the academic, business, institutional and media sectors. Exclusive 20-min speech at the opening of the plenary sessions. Multimedia In 2012 international edition, the Forum will involve 120 key players, inclu- and scenographic support will be available. ding 12 international speakers who will attend all scheduled sessions. Keynote Speaker 20-min speech on the podium to provide a significant contribution to the com- munication contents. Multimedia facilities will be available 657 Speakers Speaker Participation in talkshows. No multimedia content will be possible. Speaker Case History 20-min intervention in a themed workshop with possibility of multimedia presentation in order to share the best practices in this sector.Key players Ignite Speaker 20 slides in 5 min to launch a new idea or to present a best case. See all Comunicazione Italiana’s Key Players: Ignite represents a successful format since enables the presentation of http://www.comunicazioneitaliana.it/chi-siamo/partner?Itemid=64&option=com_content new ideas and projects in a fresh and emotional way. organized by:
    • The participation to the Communication Forum is free and the event is open Profile and pictures of past editions’ participants who are members of our to 2,500 participants (80% Italians – 20% international) including: Business Social Network are vailable on our website:COMMUNICATION FORUM 2012 Corporate and Institutional Top Managers, Chief Marketing Officers, www.comunicazioneitaliana.it Communication and External Relation Directors, CSR Directors, HR Directors, Businessmen, Journalists, Innovators, Digital Leaders, University To see all Communication Forum participants, please follow the link below: Professors. http://www.forumcomunicazione.it/partecipanti.html Chart by Category Chart by Professional AreaParticipants not definited organized by:
    • The international edition of the Communication Atlas represents the main Users’ profile: professionals, professors, decision makers, journalists. cross-media knowledge map in the communication sector. It is the Distribution and circulation: Atlas is issued on annual basis and is printed inCOMMUNICATION FORUM 2012 official event catalogue as well as a useful guide to learn more about the 10.000 copies. It’s distributed in the main bookshops and on occasion of most prominent Italian key players in marketing, public relations and important events in the communication sector. corporate communication sectors. Its 10th edition, the Communication The Atlas will also be distributed at international level through our partner Atlas will include a special section on the major international players, associations and universities as well as through our media partners. professionals and decision makers. To be included in our Atlas: please join one of the Forum Partnership Contents: The 10th edition will be structured in three sections: Programs or book an editorial and/or advertising space. For moreCommunication Atlas The first section will include the Forum key players, the speakers’ profiles information, please contact: marketing@comunicazioneitaliana.it and detailed articles on the addressed subjects. (both in English and Italian). The second section will include the case histories, professionals, and managers of international leading companies (English only). The third section will collect the most significant national case histories and best practices. Cross-media Project: The Atlas represents a unique editorial cross-media project in the communication sector. The Atlas’s hard-copy version includes the Forum main contents and the “Marketing Communication Map” as well as all contact details and profiles of the most prominent corporate and institutional communication mangers, marketing, pr and event managers. The online Business Social Networking platform aims at enabling its users to get in touch with the leading business and public administration’s decision makers. organized by:
    • organized by:
    • OUR PARTNERSCOMMUNICATION FORUM 2012 The Communication Forum is inspired by crowdsourcing. The Forum is based 4 good reasons to become our partner: indeed on its partners’ contributions in all its stages from the planning to the realization of the event. Our partners share the event objectives with the orga- Contents: Promoting the culture of communication and marketing by nizers and take this opportunity to promote their image, to highlight their exper- spreading national and international best practices. tise and best practices as well as to create new business opportunities and to directly interact with over 2,500 participating managers and professionals. Visibility: High brand visibility thanks to our national and international media plan which includes ad on monthly and weekly magazines, Our Partners include: newspaper, online magazines, press agencies, outdoor Companies in the following sectors: Technology, Internet, communication as well as high media exposure thanks to our media Telecommunications, Energy and Environment, Bank and Insurance, partners’ coverage on national and international press. Food and Beverage, Fashion and Design, Entertainment, Transports, Tourism, Chemical and Pharmaceutical, Communication and Marketing, Business Networking: Great networking opportunities before and after MICE and Publishing the event. Possibility to get in touch with the Italian largest business community in the communication and marketing sector as well as Institutions, Local and Central Public Administration with over 600 marketing and communication leaders coming from the main international markets.Partners The main national and international Associations and NGOs Business Matching: Access to the reserved area with the possibility of The most prominent national and international Universities and scheduling and arranging one-to-one business meetings. Business Schools National and international Media Companies organized by:
    • MAIN PARTNER OFFICIAL PARTNER CONTENT PARTNER - prominent logo placement on all event materials - Logo  placement  as  Official  partner  on  all  event - Exclusive  organization  of  a  themed  conferenceCOMMUNICATION FORUM 2012 and advertising campaign.  materials and in the advertising campaign.  (duration: 1 hrs) - Marketing materials (brochure or gadget) included - Marketing materials (brochure or gadget) included - Creation of a webpage for the event and oppor- in the welcome bag. in the welcome bag. tunity  to  use  Comunicazione  Italiana’s  event - Opportunity  to  deliver  a  speech  in  the  Opening - Opportunity to deliver a speech during the Main management system. plenary Session.  Sessions. - Logo placement on online communication.Our Partnership Program - Opportunity to deliver a speech during the Main - 4 coloured dossier pages on the Communication -  9 sq. m turnkey lounge area  Conference. Atlas (one 9 sq. m module). - 6 dossier pages on the Communication Atlas - double full-page ad on the Communication Atlas - double dossier page on the Communication Atlas. - double full-page ad on the Communication Atlas - 18 sq. m. turnkey lounge area  - One ad page on the Communication Atlas. - 36 sq m turnkey booth  (No. 2 per 9 sq. m modules). (No. 4 per 9 sq. m. modules)  Euro 12,000 + VAT Euro 18,000 + VAT Euro 35,000 + VAT PARTNER INNOVATION ExPERIENCE ONE-TO-ONE BUSINESS MEETING - Logo placement on the online communication - Logo placement on the online communication  - possibility to organize up to 7 meetings (max. 20 - possibility to deliver a speech (time slot to be defi- - 15 min. speech in the “Innovation Experience” Hall min. each) in the Business Matching Area. ned with the organizers) - double page on the Communication Atlas. - participation to the Networking Lunch - double ad page - One complimentary Communication Atlas  - double page on the Communication Atlas Euro 3,500 + VAT - 9 sq. m turnkey lounge area  Euro 3,500 + VAT (one 9 sq. m module). Euro 6,500 + VAT organized by:
    • PaRTICIPaTION WORKSHOP euro Participation to the Forum is free and open to business and institutional directors, managers - Organization of No. 1 Workshop partner   and professionals in the communication and marketing sectors as well as to journalists, duration: 1 hr (Room capacity: 150 seats) 5.000 media professionals and experts in the event industry. However, in order to make you bene-COMMUNICATION FORUM 2012 fit more from your experience, we have envisaged different levels of participation: - Organization of a Business Knowledge Session  duration: 1 hr (Room capacity: 100 seats)  2.000 BASIC PARTICIPATION Free of Charge - participation to the Opening and Closing plenary Sessions  eXHIBITION aRea euro - participation to the Main Conferences - placement of a promotional desk in the Innovation Experience Zone Participation & Services - Access to the Innovation Experience Zone and to the Exhibition Area (The fee includes 6 sq. m space rent only) 1.200 BUSINESS PARTICIPATION Euro 150 - 9 sq. m turnkey lounge area in the partner Zone 2.500 - participation to the Networking Lunch - Simultaneous translation service in the main conferences COMMUNICaTION aTLaS euro - No. 1 complimentary Communication Atlas - Ad pages in the Communications Atlas (the official event catalogue) 800/each VIP PARTICIPATION Euro 300 - personalization of the Atlas bookmark or ad on the inside front/back Atlas covers  - participation to the Networking Lunch (Option available for Main and Official partners only) 5.000 - participation to the Networking gala dinner - Logo placement on Atlas’s front and back covers  - Simultaneous translation service in the main conferences - No. 1 complimentary Communication Atlas (Option available for Main and Official partners only) 8.000 aDDITIONaL SeRVICeS euro VIDeO euro - 2 dEM to send personalized invitations to your workshop  4.000 - Interview recorded at the Forum in Comunicazione Italiana’s format  500 - Audio/video recording of the session  1.500 - Interview by personal Affairs in Comunicazione Italiana’s format  1.000 - photographic coverage (4 shots per speaker) + personalized booth service  500 - Corporate video reportage in Comunicazione Italiana’s format 1.500 - database of the participants to your workshop (This service is intended for co-organizer partners only) 2.000 - database of Forum’s participants  (This service is intended for Main e Official partners only) 5.000 organized by: