Designing a Business

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Global Cleantech Entrepreneur and Entrepreneur in Residence at Rice University Bryan Guido Hassin shares a basic primer on using a Business Model Canvas to design a coherent business quickly and easily.

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Designing a Business

  1. 1. Designing a Business2013-06-03Bryan Guido HassinEntrepreneur In Residence
  2. 2. Entrepreneurship Roadmap2The BasicsDesigning a BusinessDeveloping a Business
  3. 3. You will use the Business ModelCanvas to design your business
  4. 4. CUSTOMER SEGMENTSwhich customers and users are you serving?which jobs do they really want to get done?Courtesy of Steve Blank
  5. 5. VALUE PROPOSITIONSwhat are you offering them? what is thatgetting done for them? do they care?Courtesy of Steve Blank
  6. 6. CHANNELShow does each customer segment want to be reached?through which interaction points?Courtesy of Steve Blank
  7. 7. CUSTOMER RELATIONSHIPSwhat relationships are you establishing with each segment?personal? automated? acquisitive? retentive?Courtesy of Steve Blank
  8. 8. REVENUE STREAMSwhat are customers really willing to pay for? how?are you generating transactional or recurring revenues?Courtesy of Steve Blank
  9. 9. KEY RESOURCESwhich resources underpin your business model? whichassets are essential?Courtesy of Steve Blank
  10. 10. 10KEY ACTIVITIESwhich activities do you need to perform well in yourbusiness model? what is crucial?Courtesy of Steve Blank
  11. 11. KEY PARTNERSwhich partners and suppliers leverage your model?whom do you need to rely on?Courtesy of Steve Blank
  12. 12. COST STRUCTUREwhat is the resulting cost structure?which key elements drive your costs?Courtesy of Steve Blank
  13. 13. 13images by JAMcustomersegmentskeypartnerscoststructurerevenuestreamschannelscustomerrelationshipskey activitieskeyresourcesvaluepropositionCourtesy of Steve Blank
  14. 14. • team managementValue PropositionDistribution ChannelTarget CustomerCustomer RelationshipKEY ACTIVITIESKEYRESOURCESKEYPARTNERCOST CENTERS REVENUE STREAMS• Passersby• Low touch• Acquisitive• Retail stand• Flyers• Delicious• Refreshing• Pay per glass of lemonade• Lemonadeproduction• Supply chainoptimization• Ingredients• Stand labor• Grocery store• Recipe• StandClassic Lemonade Stand
  15. 15. • team managementValue PropositionDistribution ChannelTarget CustomerCustomer RelationshipKEY ACTIVITIESKEYRESOURCESKEYPARTNERCOST CENTERS REVENUE STREAMS• Gym rats• Fitness brand• Sponsorships• Health stores• Gyms• Healthy• Refreshing• Pay per can of lemonade• Lemonadeproduction• Channelmanagement• COGS• Distribution margin• Cannery• Recipe• DistributionnetworkFitness Lemonade
  16. 16. • team managementValue PropositionDistribution ChannelTarget CustomerCustomer RelationshipKEY ACTIVITIESKEYRESOURCESKEYPARTNERCOST CENTERS REVENUE STREAMS• Bar hoppers• Sexy brand• Bars• Liquor stores• Alcoholic• Refreshing• Pay per bottle of lemonade• Lemonadeproduction• Channelmanagement• COGS• Distribution margin• Bottler• DistributionnetworkAlcoholic Lemonade
  17. 17. • team managementValue PropositionDistribution ChannelTarget CustomerCustomer RelationshipKEY ACTIVITIESKEYRESOURCESKEYPARTNERCOST CENTERS REVENUE STREAMS• Lazy lemonadelovers• Retentive• Bike messengers• Convenient• Refreshing• Monthly subscription fee• Lemonadeproduction• Bike routeoptimization• COGS• Distribution labor• Lemonade supplier• BikesSubscription Lemonade
  18. 18. Remember that you start withguesses that are proven iterativelyGuess GuessGuessGuessGuessGuessGuessGuessGuess
  19. 19. Designing a Business2013-06-03Bryan Guido HassinEntrepreneur In Residence

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