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This was presented at the Academy Of Management's 2011 Annual Meeting in San Antonio, Texas. This presentation was part of an All-Academy Session entitled: Creating Social Value: From Box Checking to ...

This was presented at the Academy Of Management's 2011 Annual Meeting in San Antonio, Texas. This presentation was part of an All-Academy Session entitled: Creating Social Value: From Box Checking to Embedded Philosophy (http://program.aomonline.org/2011/submission.asp?mode=ShowSession&SessionID=822). The session explored different methods of creating social value within organizations; this presentation is a case study of one such method: creating a business with social value inextricably aligned with economic value.