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NONPROFIT 911 WEBINAR Bob Ottenhoff, President and CEO February 1, 2011
Dan, We’re With You! <ul><li>Marketing </li></ul><ul><li>Compensation </li></ul><ul><li>Capabilities </li></ul><ul><li>Tak...
<ul><li>You weren’t listening to your market </li></ul><ul><li>Your stakeholders didn’t trust you </li></ul><ul><li>Donors...
GuideStar’s View of the World <ul><li>Growing skepticism over the nonprofit sector </li></ul><ul><li>People come to giving...
GuideStar Principles <ul><li>Long-held commitment to  </li></ul><ul><li>transparency and accountability </li></ul><ul><li>...
What You Can Find on GuideStar.org <ul><li>360 degree data sources </li></ul><ul><ul><li>Government </li></ul></ul><ul><ul...
Thank You! [email_address] Bob Ottenhoff’s Blog: http://ceo.guidestar.org/  Find us on Twitter: @GuideStarUSA  Find us on ...
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Webinar: Nonprofit 911: Uncharitable

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GuideStar's CEO, Bob Ottenhoff's presentation from the free webinar hosted on February 1, 2011, featuring Dan Pallotta, author of Uncharitable, and CEO of Charity Navigator, Ken Berger.

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Transcript of "Webinar: Nonprofit 911: Uncharitable"

  1. 1. NONPROFIT 911 WEBINAR Bob Ottenhoff, President and CEO February 1, 2011
  2. 2. Dan, We’re With You! <ul><li>Marketing </li></ul><ul><li>Compensation </li></ul><ul><li>Capabilities </li></ul><ul><li>Taking Risks </li></ul>
  3. 3. <ul><li>You weren’t listening to your market </li></ul><ul><li>Your stakeholders didn’t trust you </li></ul><ul><li>Donors want charities </li></ul><ul><li>to be business-like, but not be a business </li></ul>But… Not About Everything
  4. 4. GuideStar’s View of the World <ul><li>Growing skepticism over the nonprofit sector </li></ul><ul><li>People come to giving decisions with a variety of values and expectations </li></ul><ul><li>Donors want to choose what evaluation criteria is important to them </li></ul><ul><li>Donors want a streamlined presentation </li></ul><ul><li>Greater focus on nonprofit capabilities </li></ul>GuideStar’s View of the World
  5. 5. GuideStar Principles <ul><li>Long-held commitment to </li></ul><ul><li>transparency and accountability </li></ul><ul><li>Focusing on overhead creates </li></ul><ul><li>distorted view of nonprofit </li></ul><ul><li>Rating a charity based on </li></ul><ul><li>simple criteria doesn’t give </li></ul><ul><li>donors the full picture </li></ul><ul><li>Donors should get information to </li></ul><ul><li>help them evaluate nonprofits </li></ul><ul><li>based on impact, e.g. Charting Impact </li></ul><ul><li>and Philanthropedia </li></ul>
  6. 6. What You Can Find on GuideStar.org <ul><li>360 degree data sources </li></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>GuideStar Exchange </li></ul></ul><ul><ul><li>Donors and other individual users </li></ul></ul><ul><ul><li>Evaluators </li></ul></ul><ul><li>Data on 1.5 million tax-exempt organizations ; the full nonprofit picture </li></ul><ul><li>Integration of impact data in an accessible presentation </li></ul>
  7. 7. Thank You! [email_address] Bob Ottenhoff’s Blog: http://ceo.guidestar.org/ Find us on Twitter: @GuideStarUSA Find us on Facebook: GuideStar USA, Inc.
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