GuideStar Webinar (08/17/11) - 9/11 Day of Service


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GuideStar Webinar (08/17/11) - 9/11 Day of Service

  1. 1. 10th Anniversary Observance Opportunities For Nonprofits
  2. 2. Speakers• José Fernández, Director, GuideStar Exchange• Kimberly Boyd, Vice President, Mobilization and Impact, HandsOn Network #IWILL #911day
  3. 3. What is the GuideStar Exchange?• Comprehensive database of nonprofit information• Designed to connect nonprofits with current and potential supporters – Millions of people come to GuideStar to learn more about nonprofits each year• Allows nonprofits to share a wealth of up-to-date information with grantmakers and potential donors #IWILL #911day
  4. 4. GuideStar Exchange Membership• Exchange members are nonprofits that have updated their nonprofit reports to the fullest—sharing: • Program information, annual reports, and audited financials with GuideStar’s vast audience of potential supporters• In exchange for the information they provide, Exchange Members receive • The GuideStar Seal on their report page • FREE one-year subscription to GuideStar Premium (a $1,500 value) • Up-to-date information automatically distributed to partner network • Access to new fundraising tools #IWILL #911day
  5. 5. Data Sources Intermediaries Government Financial Services GuideStar Data Users Programmatic •Individuals •Private & Community Foundations Nonprofits •Service Providers to the SectorOutcome-based DATA Private Sector •Media & •Constituency Data Government •Nonprofits•Social Impact Analysis•Relevant Social Actions•Accountability Seals #IWILL #911day
  6. 6. Goals Create a constructive legacy that forever honors the victims of 9/11 and those who rose in service in response to the attacks. Engage millions of people in charitable service on the 10th Anniversary of 9/11; document at least one million service commitments Build 9/11 into a significant annual catalyst for ongoing citizen engagement in remembrance of the 9/11 victims and heroes. #IWILL #911day
  7. 7. Key Program Partners MyGoodDeed, co-chair HandsOn Network, co-chair 9/11 Memorial BCLC/U.S. Chamber of Commerce The Mission Continues AARP CNCS/White House Guidestar, United Way and many others #IWILL #911day
  8. 8. Strong Interest! Nearly 70% of all Americans said they are interested in paying tribute on the 10-year Anniversary of 9/11 – All we need to do is provide the opportunity – 60 percent of participants in prior years described themselves as “new” or “relatively new” to volunteering – a tremendous opportunity Activities can include service projects, promoting your cause to donors, or simply driving people to or #IWILL #911day
  9. 9. 9/11 Tribute Campaign Millions of Americans will be invited to participate in the single largest day of charitable service in U.S. history in observance of 9/11 – Individuals and groups will be asked to post online pledges to dedicate time on 9/11 to good deeds – Our website and Facebook pages will gather tributes, creating a unique “digital quilt” – Tribute Cards will be handed out to individuals through NFL, select sports venues from 8/30 to 9/11 #IWILL #911day
  10. 10. Nationwide Projects Large scale service projects in 24 major cities – Signature events in NYC, Boston, DC, and San Francisco – 20 large scale projects in many other major cities Powerful and growing partnerships: – Viacom, AOL, Clear Channel, NFL, NASCAR, GGP (largest mall operator), Facebook, Google, Nat’l Assn of Broadcasters, and many others Lesson plans for more than 1,000,000 teachers #IWILL #911day
  11. 11. High Profile PSAs  25 celebrities, including Spike Lee, Kevin Spacey, Samuel Jackson and others  $20 million in media will be donated to generate nationwide awareness  World-class team collaborated to create the campaign  Tribute PSA: 911day #IWILL #911day
  12. 12.  Post a Tribute  Register a Project  Connect with Volunteers and Supporters #IWILL #911day
  13. 13. #IWILL #911day
  14. 14. Remembrance Tips Discuss why the 9/11 community supports the idea of Sept. 11 being observed as a day of service and remembrance Consider dedicating your “tribute project” to a 9/11 victim or victims by name, or to a group you wish to honor (firefighters, military, etc.) – Hand out a Tribute Card about the person(s) you have chosen to honor this year (change each year) – Visit NY Times “Portraits in Grief” for bios on those lost – Voices of Sept. 11 and also have info #IWILL #911day
  15. 15. Getting Started Tools and Resources – – Register your Project – Recruit, communicate, evaluate Tell your Story – Media tools, branding #IWILL #911day
  16. 16. 10th Anniversary Observance _________Please Join the Tribute Movement