Building the Best Board for Challenging Times      July 24, 2012      Dick Walker, Managing Director, OAI      John Bauser...
GuideStar Membership     GuideStar Membership supports     programs that provide nonprofit impact     and cause-based data...
Introductions                                                   Dick Walker, Managing Director                            ...
Agenda      • About You      • Optimal Board size and Committee structure      • Board recruitment, diversity and job desc...
Revenue Size (n = 1199)                                                  1% 3%                                       8%   ...
How many people are on your                                                     development staff? (n = 1095)             ...
Full staff size vs. development                                                     staff size? (n = 1095)                ...
About You                     Please indicate the weakest areas for your Board (n = 987)         785                      ...
Agenda      • About You      • Optimal Board size and Committee structure      • Board recruitment, diversity and job desc...
Optimal Board Size      • Trend is toward smaller Boards         • Smaller Boards tend to be more effective deliberative b...
Committee Structure      • Trend is toward fewer standing committees      • Increased use of Task Forces         • Clearly...
Committee Structures                       Internally-Focused                       •   Program                       •   ...
Committee Structure Models            Traditional Model                                    Alternative Model              ...
Agenda      • About You      • Optimal Board size and Committee structure      • Board recruitment, diversity and job desc...
Board Recruitment is a                                                     Year-Long Function                             ...
Board Diversity      Profile current Board annually to determine sectors, skill sets      and demographics                ...
Sample Board Profile                                                                                                      ...
Board Member Job Description      Your organization’s Board member job description should       include expectations in al...
Sample Governance Committee                                                     TimelineCopyright © 2012 Orr Associates, I...
Agenda      • About You      • Optimal Board size and Committee structure      • Board recruitment, diversity and job desc...
Board Engagement in                                                     Fundraising      • Give generously         – Givin...
Sample Board                                                     Commitment Form      Name: ______________________________...
Be An Advocate      • Tell your own personal story related to the organization         – How did you get involved?        ...
The Four Activities of                                                     Fundraising                                    ...
Agenda      • About You      • Optimal Board size and Committee structure      • Board recruitment, diversity and job desc...
Leadership Succession      • Think 2-3 years in advance         • Always have at least two prospective candidates for all ...
Involvement of                                                     Past Board Members      • Consider having an emeritus s...
Questions? Feedback?                          Dick Walker                                John Bauser                      ...
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GuideStar Webinar (07/24/12) - Building the Best Board for Challenging Times

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Presenters: Richard (Dick) O. Walker, III, Managing Director, Orr Associates, Inc. (OAI); John Bauser, Department Head, Strategy, OAI; Lauren Walinsky, Membership Director, GuideStar USA, Inc. (moderator)

http://www.guidestar.org/rxg/news/webinars/webinar-archive.aspx

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Transcript of "GuideStar Webinar (07/24/12) - Building the Best Board for Challenging Times"

  1. 1. Building the Best Board for Challenging Times July 24, 2012 Dick Walker, Managing Director, OAI John Bauser, Department Head, Strategy, OAICopyright © 2012 Orr Associates, Inc. All Rights Reserved.
  2. 2. GuideStar Membership GuideStar Membership supports programs that provide nonprofit impact and cause-based data to 98% of our users for free. Join us in our commitment to encourage better-informed giving decisions. www.guidestar.org/membershipCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 2
  3. 3. Introductions Dick Walker, Managing Director • More than 35 years of fundraising experience, primarily in the independent school sector • Former VP of Corporate Giving at FBR Capital Markets • Serves on the boards of College for Every Student (former chair), Mentors, Inc. and Princeton AlumniCorps John Bauser, Department Head, Strategy • 35 years of executive management, fundraising and advocacy experience • Works with clients on in strategic planning, development assessments, feasibility studies and board developmentCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 3
  4. 4. Agenda • About You • Optimal Board size and Committee structure • Board recruitment, diversity and job descriptions • Board engagement in fundraising • Leadership succession and involvement of past Board membersCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 4
  5. 5. Revenue Size (n = 1199) 1% 3% 8% Under $1 million $1-10 million $11-50 million 29% $51-100 million 59% Over $100 millionCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 5
  6. 6. How many people are on your development staff? (n = 1095) 4% 7% 21% 0 1 2-5 36% 6-10 11+ 32%Copyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 6
  7. 7. Full staff size vs. development staff size? (n = 1095) 100% 90% Development Staff Size 80% 70% 60% 11+ 50% 6-10 40% 2-5 30% 1 20% 0 10% 0% 1-99 100-499 500-1500 1501+ Full Staff SizeCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 7
  8. 8. About You Please indicate the weakest areas for your Board (n = 987) 785 357 272 201 201 152 109 74 74 54 Fundraising Strategic Evaluating Educating the Community Evaluating Financial Monitoring Setting Policy Serving as a Planning the Boards Public Relations the CEO Oversight Programs Sounding Effectiveness BoardCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 8
  9. 9. Agenda • About You • Optimal Board size and Committee structure • Board recruitment, diversity and job descriptions • Board engagement in fundraising • Leadership succession and involvement of past Board membersCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 9
  10. 10. Optimal Board Size • Trend is toward smaller Boards • Smaller Boards tend to be more effective deliberative bodies • Can impact fundraising capabilities – increased use of Advisory, Foundation and other board structures to bolster fundraising • Big enough to get the work done • Big enough to staff the Board’s committees • Keep the Board small and use non-Board members to fill out committeesCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 10
  11. 11. Committee Structure • Trend is toward fewer standing committees • Increased use of Task Forces • Clearly-defined objectives • Limited lifespan • Role of the Executive Committee • Meet between board meetings • Emergency decisions • Sounding board • Coordinate board workCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 11
  12. 12. Committee Structures Internally-Focused • Program • Personnel Externally-Focused • Finance • Fundraising • Governance • Marketing • Public Relations • Government Relations Credit: David La Piana (Blue Avocado)Copyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 12
  13. 13. Committee Structure Models Traditional Model Alternative Model Various Standing Only Three Standing Committees Committees • Finance • Internal • Development • External • Building/Grounds • Governance • Programs • Audit • Governance • MarketingCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 13
  14. 14. Agenda • About You • Optimal Board size and Committee structure • Board recruitment, diversity and job descriptions • Board engagement in fundraising • Leadership succession and involvement of past Board membersCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 14
  15. 15. Board Recruitment is a Year-Long Function Orient new Board - identify needs for the next year using your Board profile Determine renewals and Approve the slate - inform new and retirements and have renewed Board members/celebrate conversations with both - identify the service of those rotating off the candidates who meet identified Board needs Interview candidates using a job description - determine a “slate” to be presented to the full BoardCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 15
  16. 16. Board Diversity Profile current Board annually to determine sectors, skill sets and demographics Sectors Skills Demographics Other Factors Defense Legal Age Nonprofit Board Experience High Tech Finance & Accounting Gender Personal Wealth Government Investment Race “Plays well with others” Developers Human Resources Residence Corporate or foundation ties Legal Government Relations Ties to other arts organizations Education Marketing Health Care IT Banking Fundraising Retail NonprofitCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 16
  17. 17. Sample Board Profile Fundraising Name Affiliation Sector Skills/Expertise/Attributes Capacity Residence Gender Ethnicity Age es cy s ion urc oca cat e so Adv nt uni nR me ns/ tise mm s ma l op ent atio pe r p /Co /Hu e ve stm ing shi /Ex Rel s ne s /PR ank e/D e ur ent nve ent rs/ est g usi it isi n ting em e/B ion ren tat e ch ffai i ci o ter nm e/I rof er B dra l Es nag ca t re p s In v. A rke anc anc hT n-P Of f ve r al Re a Edu Oth Fun Le g Ma Ma Hi g Ent Art Ex - M F No Fin Fin Go Go to 34 35-49 50-64 65+ X X X $$$ Florida X White X X X $$ Maryland X White X X X $$ Maryland Black X X X X $$$$ Maryland X White X X X $ Maryland X Asian X X X $$ Maryland X White X X X $$$ Maryland X White X X X $$$ Maryland X Asian X X X $$$$ Maryland X Latino X X X $$$$$ Maryland X White X X X $$ Maryland X Black X X X $$$$ Maryland X White X X X X X $$ Maryland X White X X X $$$$$ Maryland X White X X X $$$$ Maryland X Latino X X X $$$$ Maryland X White X X X $$$ Maryland X White X X X $$$ Maryland X Black X X $ Virginia X White X X X $$$ Maryland X White X X X $$$ Maryland X White XCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 17
  18. 18. Board Member Job Description Your organization’s Board member job description should include expectations in all or most of the following categories: • Advocacy for the organization and its mission • Service/attendance • Fundraising activity/Financial support • Governance • Knowledge of the organization • Access to information and confidentiality • AccountabilityCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 18
  19. 19. Sample Governance Committee TimelineCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 19
  20. 20. Agenda • About You • Optimal Board size and Committee structure • Board recruitment, diversity and job descriptions • Board engagement in fundraising • Leadership succession and involvement of past Board membersCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 20
  21. 21. Board Engagement in Fundraising • Give generously – Giving expectations • Be an advocate – Tell your story – Know the case for support (elevator speech) • Participate in fundraising – Identification – Cultivation – Solicitation – StewardshipCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 21
  22. 22. Sample Board Commitment Form Name: _________________________________________ My personal contribution: 1. I personally pledge $_____ to support our development goals and fulfill my individual commitment. I will pay this: _______________________________________________ 2. I will ___ sponsor and/or ___ purchase tickets to the annual event. My fundraising activity: I will participate in at least one of the following activities (indicate specifics below each category): ___ Identification of prospects ___ Cultivation of prospects ___ Solicitation of prospects ___ Stewardship Signature: ___________________________________ Date:___________________________Copyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 22
  23. 23. Be An Advocate • Tell your own personal story related to the organization – How did you get involved? – Why do you stay committed? • Know the organization’s case for support – What are the fact and figures? – How is philanthropic support used by the organization? – How can people give? • Have an “elevator speech” – Compose your own 30 second summary to be used when asked about the organizationCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 23
  24. 24. The Four Activities of Fundraising Identification Current supporters, personal networks, screening, rating, research Cultivation Stewardship Building the relationship Thanking, recognizing, through communications, communicating, involving events, personal visits Solicitation Asking the right person, at the right time, by the right asker, for the right amountCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 24
  25. 25. Agenda • About You • Optimal Board size and Committee structure • Board recruitment, diversity and job descriptions • Board engagement in fundraising • Leadership succession and involvement of past Board membersCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 25
  26. 26. Leadership Succession • Think 2-3 years in advance • Always have at least two prospective candidates for all key Board positions (i.e., Officers) • Recruit new Board members with an eye for future leaders • Consider including prior Board leadership as a key objective for prospective new members • Consider naming a chair-elect one year in advance • Use committee service to develop and gauge leadership potential • Especially Governance, Development, and Finance Committee serviceCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 26
  27. 27. Involvement of Past Board Members • Consider having an emeritus status for some retiring Board members – Set clear criteria for selection • Plan regular opportunities for past Board members to stay engaged • Use past Board members on committees as appropriateCopyright © 2012 Orr Associates, Inc. All Rights Reserved. www.oai-us a.c omFollow the Event on Twitter: #buildingboards 27
  28. 28. Questions? Feedback? Dick Walker John Bauser (202) 719-8082 (202) 719-8089 dwalker@oai-usa.com jbauser@oai-usa.com Lauren Walinsky, GuideStar lwalinsky@guidestar.orgCopyright © 2012 Orr Associates, Inc. All Rights Reserved. w ww.oai-usa.comFollow the Event on Twitter: #buildingboards 28
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