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GuideStar Webinar (06/26/13) - Fundraising with Social Media
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GuideStar Webinar (06/26/13) - Fundraising with Social Media


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Online giving surged by over 35&nsbppercent last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social …

Online giving surged by over 35&nsbppercent last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media?

Join us for this free, interactive webinar and learn how to raise big bucks for your cause online.

Presenters: Darian Rodriguez Heyman, Co-Founder, Social Media for Nonprofits; Lesley Mansford, CEO, Razoo, and Board Member, Razoo Foundation; and Lindsay J.K. Nichols, Communications Director, GuideStar (moderator)

Published in: Business, Technology

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  • 1. Lindsay J.K. Nichols Communications Director GuideStar USA @GuideStarUSA Who Are We? Join the conversation on Twitter: #SM4NP
  • 2. Lesley Mansford CEO, Razoo @lesleymansford, @razoo Darian Rodriguez Heyman Co-Founder, Social Media for Nonprofits @dheyman, @sm4nonprofits Who Are We?
  • 3. • Why Crowdfunding? • Launching your Campaign • Using Social Media • Celebrate: Thank Your Donors Agenda #SM4NP
  • 4. Why Crowdfunding? #SM4NP
  • 5. Why Crowdfunding? • People Give to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers #SM4NP
  • 6. $300 Billion donated by individuals each year Why Crowdfunding? Source: Chronicle of Philanthropy #SM4NP
  • 7. Online Giving: 13% Why Crowdfunding? #SM4NP
  • 8. Growing at: 35% - 55% Why Crowdfunding? #SM4NP
  • 9. It Increases Your Donor Base It’s Here to Stay It’s Easy It’s Efficient It’s Social Why Crowdfunding? #SM4NP
  • 10. The power of social: your network trumps your wallet. You are here Your LinkedIn network #vmlearn Why Crowdfunding? #SM4NP
  • 11. “Donating makes me feel wonderful,it gives me a great sense of self-worth.” – Donor, Millennial 75% 63% 70% solicited donations from their network for a cause volunteered in 2011 of millennials donated in 2011 A new generation of givers are online. Why Crowdfunding? #SM4NP
  • 12. Launching Your Campaign #SM4NP
  • 13. Launching Your Campaign How NOT to launch… #SM4NP
  • 14. Launching Your Campaign How TO Launch #SM4NP
  • 15. Just Do It Fail Fast, Fail Forward How to Launch #SM4NP
  • 16. 1) Set a SMART goal & a deadline 2) Tell a compelling story 3) Map donations to impact 4) Start with your inner circle 4) Start! 5) Don’t be afraid to ask Plan Ahead How to Launch #SM4NP
  • 17. Pick a Well-Defined Goal & Deadline How to Launch • $20,000 • By July 1, 2013 • SFES Playground • For 647 Kids #SM4NP
  • 18. Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign How to Launch Start End #SM4NP
  • 19. Tell Your Story and Be Creative How to Launch #SM4NP
  • 20. How to Launch Upload Content #SM4NP
  • 21. Images are Powerful… How to Launch #SM4NP
  • 22. Fundraisers with videos typically earn 4X more! …Videos Even More So How to Launch #SM4NP
  • 23. How to Launch Map Donations to Impact Think Incrementally #SM4NP
  • 24. Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch #SM4NP
  • 25. Build momentum, then branch out • Staff • Board of Directors • Key Influencers • Donors • Your Social Network • Volunteers • Friends How to Launch Start With Your Inner Circle #SM4NP
  • 26. Ask Clearly Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.” “ ” How to Launch Don’t Be Afraid to Ask #SM4NP
  • 27. Using Social Media #SM4NP
  • 28. • Editorial Calendar • Facebook < 3 / Day • Twitter 1+ / Day • P2P Asks Are Key • Seed the Tip Jar Using Social Media Plan for Success #SM4NP
  • 29. • Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM •Weekends vs. Wednesdays! Using Social Media Active Social Media Times #SM4NP
  • 30. • ? Vs. . • Media: Photos, Vids • Tag Everyone! • Emoticons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet Using Social Media ROI = Realization of Influence #SM4NP
  • 31. =$18 Using Social Media Share & Ask for Shares #SM4NP
  • 32. Using Social Media Think 50/50 #SM4NP
  • 33. The Ask: 5 Minutes/Week Using Social Media Form a Social Media Marketing Committee #SM4NP
  • 34. #vmlearn CELEBRATE! Thank Your Donors #SM4NP
  • 35. • Announce when milestones are met • Send “thank you” notes • Show donors their impact Thank Your Donors Stay In Touch #SM4NP
  • 36. #vmlearn Thank Your Donors Show Donors Their Impact #SM4NP
  • 37. Thank You! Twitter: @dheyman Twitter: @LesleyMansford Twitter: @GuideStarUSA