Philanthropedia Custom ResearchAn Introduction to GuideStar’s CustomResearch product#customresearch
INTRODUCTIONS2Jasmine Marrow, Manager of Philanthropedia Research,GuideStarDiana Hand,Senior Marketing Manager, GuideStar#...
AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhy...
AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhy...
ABOUT PHILANTHROPEDIAWe find the best charities by harnessing the wisdom ofthousands of experts.Philanthropedia’s mission ...
AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhy...
CUSTOM RESEARCH =YOUR BACK OFFICEYOU know theinformation needed inyour communityWE gather thatinformation for youYOU use t...
DIGGING DEEPERWe focus on impact to augment other nonprofit dataOur research can uncover: Promising Start-Ups Lesser kno...
TRUSTWORTHY RESULTS Administered by a neutral 3rd party Fueled by experts in the field Their collective reputations vet...
AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhy...
OUR 8-STEP PROCESS1. Identify a cause2. Conduct preliminary research with select experts3. Create an expert list4. Run fir...
THE CUSTOM RESEARCH PRODUCT 2 - 4 social causes of your choosing 10 - 20 expert identified high-impact nonprofits emerge...
AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhy...
PHILANTHROPEDIA’STRACK RECORDTo date, 3012 expertshave participated in ourresearch, providingreviews on 560 topnonprofitsa...
Minnesota Philanthropy Partners, aCustom Research Client15“Minnesotans are generous peopleand they seek information to hel...
EXAMPLES OF CUSTOM RESEARCH16MN Environment 178 Experts (with an average of 18 years of experience) revieweda total of 108...
AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhy...
AVITALTOOL Impact is important to donors Money for Good II Identifies various approaches to a singleissue Offers choic...
WAYSTO USE CUSTOM RESEARCH Discover details about a prospective cause area Use internally to influence programming decis...
20#customresearch
AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhy...
AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhy...
Thank you for your timeContact information:If you’re interested in learning more, please contactJasmine Marrowjasmine.marr...
Appendix24#customresearch
25
26
27#customresearch
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GuideStar Webinar (04/15/13) - Philanthropedia Custom Research

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GuideStar Webinar (04/15/13) - Philanthropedia Custom Research

  1. 1. Philanthropedia Custom ResearchAn Introduction to GuideStar’s CustomResearch product#customresearch
  2. 2. INTRODUCTIONS2Jasmine Marrow, Manager of Philanthropedia Research,GuideStarDiana Hand,Senior Marketing Manager, GuideStar#customresearch
  3. 3. AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhyThis is aVital ToolQ+A SessionConclusion/Next Steps3#customresearch
  4. 4. AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhyThis is aVital ToolQ+A SessionConclusion/Next Steps4#customresearch
  5. 5. ABOUT PHILANTHROPEDIAWe find the best charities by harnessing the wisdom ofthousands of experts.Philanthropedia’s mission is to improve nonprofiteffectiveness by directing money to and facilitatingdiscussion about expert recommended high-impactnonprofits. 2009 - Philanthropedia officially incorporated as a 501(c)3 April 2011 - Philanthropedia was acquired by GuideStaras an independent research division5#customresearch
  6. 6. AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhyThis is aVital ToolQ+A SessionConclusion/Next Steps6#customresearch
  7. 7. CUSTOM RESEARCH =YOUR BACK OFFICEYOU know theinformation needed inyour communityWE gather thatinformation for youYOU use thatinformation to benefityour communityLeaving YOU more time toconnect with donors inyour community7#customresearch
  8. 8. DIGGING DEEPERWe focus on impact to augment other nonprofit dataOur research can uncover: Promising Start-Ups Lesser known organizations Areas for improvement8#customresearch
  9. 9. TRUSTWORTHY RESULTS Administered by a neutral 3rd party Fueled by experts in the field Their collective reputations vet this researchWho is considered an expert?Philanthropedia surveys look toward individuals withexperience in the field like foundation professionals,researchers, and nonprofit senior staff. Our experts have anaverage of 8-20+ years of experience in their sector.9#customresearch
  10. 10. AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhyThis is aVital ToolQ+A SessionConclusion/Next Steps10#customresearch
  11. 11. OUR 8-STEP PROCESS1. Identify a cause2. Conduct preliminary research with select experts3. Create an expert list4. Run first survey5. Call experts6. Run second survey7. Analyze data8. Share results11#customresearch
  12. 12. THE CUSTOM RESEARCH PRODUCT 2 - 4 social causes of your choosing 10 - 20 expert identified high-impact nonprofits emergefor each cause Detailed information & analysis on what impact thesenonprofits are having, why they’re so strong, and how theycould improve Pricing: Starting at $20K for 2 causes, $25K for 3 causes,$30K for 4 causes12#customresearch
  13. 13. AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhyThis is aVital ToolQ+A SessionConclusion/Next Steps13#customresearch
  14. 14. PHILANTHROPEDIA’STRACK RECORDTo date, 3012 expertshave participated in ourresearch, providingreviews on 560 topnonprofitsacross 36 causes.14#customresearch
  15. 15. Minnesota Philanthropy Partners, aCustom Research Client15“Minnesotans are generous peopleand they seek information to helpthem make smart decisions aboutwhich nonprofits to support.Philanthropedia’s customizedresearch gathers and analyzes experts’ opinionsabout nonprofits in Minnesota, giving donors theopportunity to support their favorite causes withgreater confidence that their funds are having apositive impact.”WhyWe Chose PhilanthropediaConsortium of 1,600affiliates across MNAnchored by the SaintPaul Foundation, MinnesotaCommunity Foundation, F.R. Bigelow Foundation andMardag FoundationDonor education servicesincludes Flagshippublications, video series,and online resourcesVisit www.mnpartners.org— Carleen Rhodes, President and CEOof Minnesota Philanthropy Partners, acustom research partner#customresearch
  16. 16. EXAMPLES OF CUSTOM RESEARCH16MN Environment 178 Experts (with an average of 18 years of experience) revieweda total of 108 organizations and identified 18 outstandingnonprofitsMNWorkforceDevelopment100 Experts (with an average of 18 years of experience) revieweda total of 101 organizations and identified 18 outstandingnonprofitsMN Access to Arts& Culture124 Experts (with an average of 18 years of experience) revieweda total of 144 organizations and identified 18 outstandingnonprofitsMN Access toHealthy Food99 Experts (with an average of 10 years of experience) reviewed atotal of 92 organizations and identified 15 outstanding nonprofits#customresearch
  17. 17. AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhyThis is aVital ToolQ+A SessionConclusion/Next Steps17#customresearch
  18. 18. AVITALTOOL Impact is important to donors Money for Good II Identifies various approaches to a singleissue Offers choice18#customresearch
  19. 19. WAYSTO USE CUSTOM RESEARCH Discover details about a prospective cause area Use internally to influence programming decisions Provide details about a timely cause Share externally as a resource for others19#customresearch
  20. 20. 20#customresearch
  21. 21. AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhyThis is aVital ToolQ+A SessionConclusion/Next Steps21#customresearch
  22. 22. AGENDAAn Introduction to PhilanthropediaTheValue of Custom ResearchCustom Research Product DetailsPhilanthropedia’sWorkWhyThis is aVital ToolQ+A SessionConclusion/Next Steps22#customresearch
  23. 23. Thank you for your timeContact information:If you’re interested in learning more, please contactJasmine Marrowjasmine.marrow@guidestar.org650-200-3705http://www.myphilanthropedia.org/23#customresearch
  24. 24. Appendix24#customresearch
  25. 25. 25
  26. 26. 26
  27. 27. 27#customresearch

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