GuideStar Webinar (03/28/13) - Social Media for Nonprofits: Killer Content in 10 Minutes a Day

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Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, …

Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, organize, and distribute compelling online content.

In this webinar, participants will:
· Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base.

· Understand how to engage your social media followers, and convert their attention into support for your nonprofit.

· Get turned onto free tools and platforms that can help you identify and share killer content in no time, and harness the potential of social media to engage your most important supporters and allies in valuable conversations.

This webinar is co-presented by Ritu Sharma and Arabella Santiago.

Ritu Sharma is the Co-Founder & Executive Director of Social Media for Nonprofits, the only conference series in the country devoted to social media for social good. She is a public speaker, consultant, and event planner and heads up programming, marketing, and event logistics for the series. Previously, she produced the North American Social Media Marketing & Monitoring conference series for Our Social Times. Before that, she started a web development and social media business, which leveraged an international team across India, Romania, and the US.

A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick.

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This webinar is brought to you in partnership with:

- GuideStar USA, the leader in nonprofit information. Find out more about GuideStar's previous and upcoming webinars here: http://www.guidestar.org/rxg/news/webinars/index.aspx

- Foundation Center, the leading source of information about philanthropy worldwide. Learn more about the Foundation Center by visiting foundationcenter.org.

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  • 1. Social Media for Nonprofits:Killer Content in 10 Minutes a DayPresented by: @scoopit @sm4nonprofits
  • 2. The Problem: Information Overload Who should I listen to? How can I be heard?
  • 3. The Challenge: Cutting Through the Clutter Goal You
  • 4. The Challenge: Cutting Through the Clutter Visibility The Path: Content Strategy You
  • 5. The Solution: Become a Curator
  • 6. The Solution: Become a Content Curator Content Curator “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” - Rohit Bhargava, Ogilvy “Curators turn information into knowledge: we give context to content.” - Guillaume Decugis, Scoop.it
  • 7. “People don’t give to you, they give through you.” Kay Sprinkel-Grace
  • 8. The Content Cycle Research Refine CreateMeasure Approve Promote Publish
  • 9. Pop Quiz:What is good content, anyway?
  • 10.  Valuable to your audience 10
  • 11.  Consistent with your focus 11
  • 12.  Dynamic: fresh and frequent 12
  • 13. Content Curation Strategy1 Start with what you already do. What • What content do you already read? What do you share on you Twitter and other social networks? What do you email? consum e • Articles, blog posts, events, videos, presentations, etc. Type of content • Magazine, story, pin board, multimedia channel, etc. Curation format
  • 14. Content Curation Strategy1 Start from what you already do.2 Organize your sources.
  • 15. Content Curation Strategy3 Identify a content hub. From to the rest of the social web!
  • 16. Content Curation Strategy1 Start from what you already do.2 Organize your sources.3 Identify your content hub.4 Filter with purpose.
  • 17. Content Curation Strategy1 Start from what you already do.2 Organize your sources.3 Identify your content hub.4 Filter with purpose.5 Add your point of view.
  • 18. Content Curation Strategy1 Start from what you already do.2 Organize your sources.3 Identify your content hub.4 Filter with purpose.5 Add your point of view.6 Measure your impact.
  • 19. Content Curation Strategy1 Start from what you already do.2 Organize your sources.3 Identify your content hub.4 Filter with purpose.5 Add your point of view.6 Measure your impact.7 Build your communities of interest.
  • 20. Content Curation in Action Example: Breast Cancer Organization Communities of Interest Patients & Competitors Media Donors & BOD Legislators Survivors & CollaboratorsSuccess Stories Events Big News Stories New Policies Coping Tips Grants Breakthroughs Impact FDA Approvals Relevant Content
  • 21. Content Curation in ActionBeth Kanterwww.scoop.it/u/beth-kanterNonprofit social media guruAuthor of “Beth’s Blog: How Networks and Data for Social Change” & co-author of Networked Nonprofit and Measuring the Networked Nonprofit
  • 22. Curated Topic Lineup Social Media for Content Curation for Nonprofits Information Nonprofits: Coping Skills Measurement Failure and Visualizatio Learning n Techniques and Nonprofit Practice Capacity Google+Building and for Training Nonprofits Networked NGO’s
  • 23. Content Discovery Content Sources: Blogs, Nonprofit Media Google Reader Content Suggestion Engine Active Nonprofits
  • 24. Adding A Unique Perspective • Context • Opinion • Human Touch!
  • 25. Social Sharing +
  • 26. Finding the Time to Thrive
  • 27. Top Tips for Killer Content • It’s Not About You: Think 50/50 • Just Ask: ? vs. . • ABT: Tag Photos & Videos • Carve it Out: Schedule 20 Minutes a Day • Find Your Drumbeat: Post Consistently • Facebook: < 3/Day • Twitter: 1+/Day
  • 28. Top Tips for Killer Content • Emoticons Rock! :-) • URLs vs. Bit.ly’s • Focus, Focus, Focus: K.I.S.S. • Facebook < 80 Characters
  • 29. Top Tips for Killer Content• Timing is Everything: The Burrito Principle • Mornings: 8-9AM • Lunch: Noon-1PM • End of Day: 4:30-6PM • Nights: 9:30-11PM • Weekends vs. Wednesdays • Email: Tues/Weds/Thurs 11AM, 2PM
  • 30. Top Tips for Killer Content• Divvy it Up: Create a Social Committee • All Staff, Board, & Key Allies • The Ask: 5 Minutes/Week 1. Facebook: 2+ Like/Comment/Shares 2. Twitter: 2+ Retweets/Remixes 3. Fill in the Blank
  • 31. Top Tips for Killer Content Create an Editorial Calendar 31
  • 32. Top Tips for Killer Content Create an Editorial Calendar Simple Spreadsheet with: •Author •Focus/Content •Platform •Date & Time •Media (Photos, Video) •Free Template: darian@SM4NP.org
  • 33. Top Tips for Killer Content Use Scheduling Tools
  • 34. Top Tips for Killer Content Use Scheduling Tools
  • 35. Top Tips for Killer Content Lists
  • 36. Top Tips for Killer Content
  • 37. Top Tips for Killer Content
  • 38. Top Tips for Killer Content Email Integration
  • 39. Thank You! arabella@scoop.it @scoopit @arabellatv darian@SM4NP.org@sm4nonprofits @dheyman