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Overcoming Barriers to Adopting a Mobile or Tablet App
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Overcoming Barriers to Adopting a Mobile or Tablet App

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Presented by GuideOne at AAM 2012 and Museums and the Web 2012

Presented by GuideOne at AAM 2012 and Museums and the Web 2012

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  • We assume you’re here because you’ve done preliminary research about adopting a mobile app or gallery guide but still have many questions ranging from how to jump in, where to start , what platform , equipment , strategy , etc… it’s A LOT to think about We’re here to provide information based on our experience and expertise to help you and your institution get a sense of what’s involved , what are your options and more importantly, how to move forward . Further, we hope to provide you with a clear picture to bring back to your institution to help you make an informed decision.
  • Our backgrounds
  • - When apps started to enter the Museum world, there was a lot of speculation about what can they do, and how they would change interpretation in museums. - Some institutions had reservations about introducing “distracting” technology in their space, and nobody really knew how people would actually use this technology - Today, after a few years of experimentation, trial and error, success and failure.... we can see how mobile apps in museums have decanted to offer more relevant experiences by focusing on what users actually do on mobile devices. • It’s a big undertaking, particularly in this economic climate but we believe that your mobile gallery guide is an important tool for your institution. It’s not about being left behind and not having one – rather, its about what you’ll gain by offering one.
  • Functionally, it allows visitors to access content both within your walls and from afar but, more importantly, it allows you to establish a deeper and more meaningful relationship with your visitors.
  • It helps you learn about your visitors and see what they’re looking at, what drives attention and what doesn’t. Provides you with valuable insights about your audience and help you focus your efforts on what’s most important to them.
  • Your mobile app is also a way to start and continue conversations with your visitors and their social circles, passing on your brand and content in the process.
  • The different app formats allow your visitors to delve more deeply into your contents in either an intimate context or as shared experiences.
  • To that end, providing rentals is a great solution for those visitors who don’t have a smartphone – or for those who would choose not to use theirs for whatever reason To make this process easier, we procure iPod touch rental devices, protective museum cases and special chargers for you. We also load the app and send everything in plug-and-play mode – all you have to do is take them out of the box and they’re ready to go.
  • A single app can run in “kiosk mode” for in-gallery use.
  • For example on this iPad app for National Park Service, the same app running on kiosk mode offers an “attractor” screen (motion / touch to start)
  • And offers contextual overlays to help visitors that may not be familiar with touch screen devices
  • In addition, you should consider having printed “IKEA” style instructions for rental users
  • With Accesibility mode on, the app will read out loud description for images: In this case “Print of Massachusetts Volunteers marching in parade before joining the Civil War. Harper's Weekly, August 17, 1861”
  • And also will read labels for tabs, buttons and menu items.
  • As I’m sure you’re aware, wifi is an expensive infrastructure that is certainly nice to have and will enable some additional functionality, however… You don’t need wifi in order to provide a mobile museum app.
  • Apps can prompt users to save contents for offline use.
  • Aside from “ how much does it cost”, this is probably the most common question that we get right of the bat. The good news is that you rarely have to start from scratch. Many museums are surprised of how the resources they have lying around can come together into a compelling mobile experience Now, the key is to partner with a vendor that will have the experience and the know-how on how to make the best use of your contents in the mobile space.
  • You should keep in mind that a good mobile App Architecture will allow you to: - start with the basics and expand over time with additional contents - Allow you to grow with modules that will help the app adapt to your museums evolving needs and to user expectations.
  • Modular Architecture is important
  • There are a myriad of possible ways to engage with your audience you can choose the right combination of features to tell your stories or meet your institutional needs.
  • Android and iOS combined they account for roughly 80% of the smarphone market. We recommend you have both versions available for your visitors.
  • Nowadays most vendors will offer you a content management system that will allow you to update contents on your app. Now, what you should really pay attention to is: Is it actually easy to use? We think you should ask for a demo and see if you think you will feel comfortable using the tool to add new contents and update information yourself.
  • Our CMS is called G1-Curator and its an online tool that is very focused: It is not only very easy to use, it has JUST the data that you care about and allows you to organize your media and information in a way that you can visualize how the contents of your app are coming together
  • Drag-and-drop functionality makes it easy for anyone to edit
  • Saving edits online make changes available on published app almost instantly.
  • On the other hand it also has special tools like our timeline editor, that help you put together interpretive content with media in time. (Slideshows with audio narrations)
  • Not all apps need to be Audio Guides. Think what would be valuable to your community
  • 1) Mobile has become part of your audience’s life, and as somebody tweeted last night, you have to understand that online visitors (or mobile in this case) are real visitors too. So if you want to establish a relationship with your audience and become part of their lives you need to be in the medium that they use. 2) When you invest in a mobile app platform, you’re not buying a one time thing like an audio tour, you’re buying a channel of communication which contents can evolve over time. 3) in addition to the interpretive goals and reaching new audiences we strongly encourage you to consider accessibility Specifically take advantage of the voiceover features baked into iOS 4) Provide convenient mechanisms to promote membership, accept donations, and provide feedback 5) It allows you to get valuable insights from data analysis 6) There is the opportunity to raise revenue through rental devices 7) Charge for Premium Contents: For example, making your exhibition catalogs available

Overcoming Barriers to Adopting a Mobile or Tablet App Presentation Transcript

  • 1. Overcoming Barriersto Adopting a Mobileor Tablet AppPresented by GuideOneJuan SanabriaNaomi MerskyMateo Zlatarguideonemobile.com
  • 2. Recording Studio? Social Media? QR codes? Strategy? Budget Wifi? Will our visitors like it? AdvertisinTesting? Repurposing vs Scratch IT Department?Ownership? Updating Platform Choice? Contents? Branding? Staff!
  • 3. GuideOne’s Core Team: Juan Sanabria Principal, Head of Product Development Mateo Zlatar Principal, Head of User Experience Naomi Mersky Strategy and Communications
  • 4. Design & Information Arts &Technology Design Analysis Education User Interface Storytelling Interpretation Visual Identity Research Perception User Experience Insight Branding Analysis User profiling Marketing & Communication
  • 5. Do wereally needa mobiletour appnow?
  • 6. We’reconcernedthat we’llalienatevisitors whodon’t have asmartphone
  • 7. Kiosk mode > < User devices
  • 8. Kiosk mode=
  • 9. Whataboutaccessibility?about
  • 10. We don’thave wifithroughoutour buildingand can’tafford put it inright now.
  • 11. We have anexhibit openingin a few monthsand don’t havethe time tofocus on an“app project”
  • 12. I’m wary tobuy aplatformthat wemightoutgrow.
  • 13. Modular Architecture Launch: Phase I Phase II
  • 14. Custom Audio Tours Modules Multi Language Zoomable Floor Maps Visitor Walking Tours Feedback / Bookmarks Social Media Integration Gift Shop VideoIntegration Scavenger Images with Hunts / clickable details Quizzes Stats & Puzzles and Analitycs Visual Browsing Content Driven (Coverflow) Games
  • 15. Apple?Android? s Mobile ] Window mproved[ne w and i
  • 16. Bringing on a newtechnology can befraught with issues.How can I makethe process assmooth aspossible?
  • 17. We don’thave enoughin-housestaff tomaintain theapp...
  • 18. t e e doim l e itr in
  • 19. How can Ijustify thecost and getall thestakeholderson board?
  • 20. Remember• Mobile is part of your audience’s lifeSmartphone usage is continuing to explode among all demographicsIt’s not just an app, it’s a way to tell a cohesive story about your institution and exhibitsYour app is not just a one time thing – it should evolve and grow over timeAccessibility: serve the entire spectrum of your visitorsSpark conversation: use the app to generate visitor feedback and discussionLearn from your visitors through in-app statistics and analyticsRaise revenue through rental devices and other tie-insRemember to have fun – visitors expect to be informed and amazed! Mobile is part of your audience’s lifeSmartphone usage is continuing to explodeamong all demographicsIt’s not just an app, it’s a way to tell a cohesive story about your institution and exhibitsYour app is not just a one time thing – it should evolve and grow over timeAccessibility: serve the entire spectrum of your visitorsSpark conversation: use the app to generate visitor feedback and discussionLearn from your visitors through in-app statistics and analyticsRaise revenue through rentaldevices and other tie-insRemember to have fun – visitors expect to be informed and amazed!
  • 21. Thank youWe are here to respond to yourquestions and learn about yourparticular barriers andchallenges.We are here to respond to yourquestions and learn about yourparticular barriers andchallenges.http://guideonemobile.com