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Secondary audience research guidance

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  • 1. Secondary Audience Research Guidance
  • 2. Focus Points • What do real audiences consume? • Who are the specific audiences for particular products? • How do media industries target those audiences?
  • 3. Format • You should have one blog post (titled Secondary Audience Research) where you compile the research. • There is no requirement to finish this post as we will need to discuss through a few issues that emerge from this.
  • 4. Research Task 1 • Find a list of the most expensive music videos ever made: -When were many of the videos released? -What is the most expensive video made in the last 5 years (so, from 2008)? Extra Challenge: do some research into the music industry and its struggles in the last 25 years
  • 5. Research Task 2 • Try to find information about your audience by looking further into your genre. By researching the genre, there will hopefully be some indications of what the target audience would be. • You should also do a profile of the band/artist whose song you are covering and do a profile of their audience or those of related/similar artists. Use uktribes.com to be specific (password: bkqteetw)
  • 6. Research Task 3 • Identify what you think the most important ways are that your target audience are targeted. There are a list of different marketing strategies here (the bold red headings): • http://www.artistshousemusic.org/Marketing Extra Challenge: watch some of the video interviews available to gain insights into the industry.
  • 7. Research Task 3 • Identify what you think the most important ways are that your target audience are targeted. There are a list of different marketing strategies here (the bold red headings): • http://www.artistshousemusic.org/Marketing Extra Challenge: watch some of the video interviews available to gain insights into the industry.

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