WordPress for Nonprofits: The Top Ten Elements EveryNonprofit Website Should Have A Blackbaud Production!
Who Is GUIDE Creative?§ Creative on Purpose A strategic, creative spin to nonproﬁt’s missions to extend reach and create a bigger impact.§ Team of Design and Nonprofit Experts Backgrounds in branding, web strategy, marketing, graphic design, content strategy, and ex-nonproﬁt professionals.§ Exclusive for Nonprofits We only work with nonproﬁt organizations. We know how to create designs that broaden reach, inspire action and mobilize audiences. A Blackbaud Production!
Ten Best Practices1. Resonate with Your Audiences 2. Have a Focused Homepage 3. Share Your Mission 4. Use Compelling Imagery 5. Ensure Ease in Navigation 6. Include Clear, Bold Calls to Action 7. Showcase Your Stewardship 8. Keep Your Content Fresh 9. Be Social 10. Provide a Personal Touch Through Multimedia A Blackbaud Production!
“Your website does not exist as a boutique just to show off information about your organization. Instead, it’s actually a tool that you have employed to mobilize your audience...” - Raheel Gauba A Blackbaud Production!
Resonate with your audiencesFocus on your audience needs • Who are your audience groups and who is most important? • What do they care about – need, goals and aspirations? • How do they interact with you on and off your website? A Blackbaud Production!
Resonate with your audiencesMeet users where they are • In less than three years mobile will be the #1 way your audience will access your website … Are you ready? A Blackbaud Production!
“The Web is a world of ﬁrst impressions, and quick ones at that. Users form an opinion of a website within the ﬁrst few seconds of loading it.” - Jason Gross “The Role of Design in The Kingdome of Content, www.smashingmagazine.com A Blackbaud Production!
Have a Focused HomepagePrioritize Content • Wireframes are key for visual hierarchy • Remember YOUR goals • Remember your AUDIENCE’S goals A Blackbaud Production!
Have a Focused HomepagePass the 3-second test • Is your homepage scanable, understandable, intuitive in 3 seconds? A Blackbaud Production!
“Design your website around your organization’s actions and purpose. Make the mission statement clear as day.” - Blake McCreary “Non-Profit Web Design.” A Blackbaud Production!
Share Your MissionTell your story clearly succinctly and make it actionable • 60% of all donors check out an organization’s website before donating - tell them why they should give…quickly before they change their mind A Blackbaud Production!
Share Your MissionShow your story … visually • Infographics, typography, links, video, imagery, photography • The style should ﬁt your voice and brand A Blackbaud Production!
“Regardless of what your content actually says, the design around it controls what the users see ﬁrst and how their eyes move across the sections of the page.” - Jason Gross “The Role of Design in The Kingdome of Content, www.smashingmagazine.com A Blackbaud Production!
Use Compelling Imagery• Engage with eye contact … Make a personal connection • Show real stories of impact to gain credibility A Blackbaud Production!
Use Compelling ImageryMatch Imagery with your brand, mood and voice - Does quality, composition and candor of your imagery jive with your user experience? A Blackbaud Production!
“User-centric design has become a standard approach for successful and web design. After all, if users can’t use a feature, it might as well not exist.” - Vitaly Friedman “10 Principles of Effective Web Design”, www.smashingmagazine.com A Blackbaud Production!
Ensure ease in NavigationNavigation Systems should be intuitive and precise - Provide multiple interaction paths - Ensure context for users who come in through search or links - Does it take two-click or less for key tasks? A Blackbaud Production!
“Assuming that you’ve written a brilliantly persuasive page, it’s still next to worthless without a strong call to action…” - Brad Shorr “Five Copywriting Errors That Can Ruin a Company’s Website,” A Blackbaud Production!
Include clear, bold calls to actionRemove all obstacles to action from anywhere “Apply Now” should take them directly to application. Calls to action should be clear and compelling Never say “click here” Say for example “visit us“ A Blackbaud Production!
“Stewardship comes down to being able to show donors how their dollars were used and what impact their contributions had.” - Cynthia Gomez “What Is Stewardship for a Non-Profit?” www.eHow.com A Blackbaud Production!
Showcase Your Stewardship60% of donors visit a nonproﬁt’s website before making a gift. - Show the impact (eg. stats, infographics) - Be transparent (eg. share your annual report) - Say “Thank you” A Blackbaud Production!
“…You need to remember that the Internet is a dynamic place, and make sure your site is constantly changing as well.” - Randall Mains A Blackbaud Production!
Keep Your Content Fresh Always have something new to offer to your users - Utilize automatic feeds - Add dates to content posted to the homepage - Gather user-generated content TimelyUpcoming Events A Blackbaud Production!
“Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …” - Melanie Mathos Chad Norman “101 Social Media Tactics for Nonprofits: A Field Guide.” John Wiley Sons, Inc. A Blackbaud Production!
Be SocialSocial media and viral sharingare highly valuable tools incontributing to web site trafﬁcand brand exposure - Make it easy to connect, interact and contribute A Blackbaud Production!
“Many of today’s most successful websites are interactive, meaning they allow people to participate in the content in some way. - Randall Mains Strategic Web Communication Principle #4: Interactivity” blog.pathmakermarketing.com July 12, 2009 A Blackbaud Production!
Provide a Personal Touch ThroughInteractive MediaAllow users to consume information in multiple ways - Your audiences’ preferences for consuming content varies, just as their browsing and navigation styles do. Users want to consume information in various media channels and formats. A Blackbaud Production!
Ten Best Practices1. Resonate with Your Audiences2. Have a Focused Homepage3. Share Your Mission4. Use Compelling Imagery5. Ensure Ease in Navigation6. Include Clear, Bold Calls to Action7. Showcase Your Stewardship8. Keep Your Content Fresh9. Be Social10. Provide a Personal Touch Through Interactive A Blackbaud Production!
A prescribed, flexible and scalable way to showcase yourmission, interact with your audience and inspire action online,that fits within your budget and can be up and running quickly.WordPress® For Nonprofits A Blackbaud Production!
Our ApproachStrategy Visual Design • Extensive Discovery We design exclusively for non-profits, so we’re a great place to start. Once we partner with nonprofits, we create a project plan that will meet the unique needs of the organization with which we’re working. • Design and Web Strategy Expertise A design and web strategist to walk you through the entire process, tailor your website to your goals and remind you to keep your audience in mind. • Top 10 Design Best Practices We carefully make sure each design follows our set of best practices that are proven to make a nonprofit website more successful and impactful. • Ongoing Services for Success A Blackbaud Production!
Ongoing ServicesGo Live and Beyond • Launch Assistance • Urgent Care Assurance that we ll keep your site working the way we built it • Resources DIY knowledgebase, archived webinars, tutorials and premium content directed specifically to non-profits • Ongoing Education Premium quarterly webinars for valuable insight and practical application • One On One We find ways to make your site even better than the day it went live A Blackbaud Production!