Strategic Visual Design for Nonprofits

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@keljar @guidecreative Your website is more than just a pretty picture.  It should be created for your unique audience as a tool to engage, and ultimately inspire action.  Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results.

Session focuses on the visual design elements based on a solid strategy.

Published in: Design, Technology, Business
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Strategic Visual Design for Nonprofits

  1. 1. presents Your Visual Brand Keeping your nonprofit’s brand at the center of the online experience Hosted by Kelley Jarrett, Marketing Manager and Web Strategist, GUIDE CreativeGuest Panelist: Aga Siuda, Brand Designer and Strategist, GUIDE Creative
  2. 2. RECAP OF THE WEEK
  3. 3. Strategic Design to Kill the Noise YOUR WEBSITE YOUR AUDIENCE
  4. 4. Design for Your Audience By determining your target Audience Segments, we can ensure that the content and navigation of a design are catered to drive your audience to their own target areas of the site, and empower your users to make the best use of your new site.
  5. 5. Wireframes Help Prioritization HELP TAKE YOUR WEBSITE FROM SUBJECTIVE TO OBJECTIVE.
  6. 6. The Importance of Your Digital Brand: YOUR VISUAL IDENTITY Is the First Impression Supports Your Brand Builds Awareness Engages Supporters
  7. 7. DISPLAYING YOUR BRAND ONLINE DOES NOTHAPPEN BY CHANCE, LUCK OR ACCIDENT
  8. 8. “You are a brand whether you like it or not….you’regoing to leave some impression in a person’s mind [and] it’s your choice whether you want to actively manage that impression or whether you want them to come to their own conclusions of what they think about you.” Ingrid Srinath, Secretary General of CIVICUS: World Alliance for Citizen Participation √http://elainefogel.net/2012/04/03/theres-still-confusion-about-nonprofit-branding/
  9. 9. Now it’s time to…ADD YOUR VISUAL BRAND TO THE STRATEGY
  10. 10. GMCC - BEFORE
  11. 11. GMCCAFTER
  12. 12. Speak to Your Mission Through ImageryEVERY IMAGE…EVERY LINK…EVERY VISUAL ELEMENT ON YOUR SITESHOULD SPEAK TO YOUR MISSIONVISUAL INTERPRETATION CAN MEAN MANY THINGS – INFOGRAPHICS,TYPOGRAPHY, LINKS, VIDEO, IMAGERY, PHOTOGRAPHY
  13. 13. Match Imagery With Your BrandMATCH IMAGERY WITH YOUR BRAND, MOOD AND VOICECONSISTENCY BUILDS YOUR STORYIMAGES IN A PLAYFUL DESIGN CREATES A DISCONNECT FOR USERS AND CANLESSEN YOUR CREDIBILITY WITH THEM
  14. 14. DESCRIBE YOUR STYLE
  15. 15. What Can You Do Now?GATHER YOUR VISUAL DESIGN INSPIRATION INSPIRATION SITES LEARN TO DESCRIBE YOUR DESIGN STYLE E.G. CLEAN, GRUNGE, MINIMAL WWW.PINTREST.COM
  16. 16. Mood Boarding
  17. 17. Textured Design!
  18. 18. Grunge Design!
  19. 19. Minimal Design!
  20. 20. Typographic Design!
  21. 21. What Can You Do Now?INVEST IN DESIGN ASSETS DON’T RELY ON STOCK PHOTOGRAPHY UNDERSTAND HOW VIDEO CAN HELP COMMUNICATE YOUR MESSAGE HOW CAN YOU GRAPHICALLY ILLUSTRATE YOUR MISSION AND IMPACT?
  22. 22. How Can You Learn More?Your Digital Brand – The Importance of Visual Consistency in Web Design (Blog by GUIDE Brand Expert and Visual Designer, Aga Siuda5 Tips to Strengthen Your Website’s Core Message (Blog by GUIDE Designer, Ben German)Get Better Results from Your Website (Blog by GUIDE Creative Designer, Katherine Till)Kill the Noise – the Importance of Wireframes for Website Prioritization – Blog by Ben Wong, Interactive Design ManagerAudience-Centric Design - How to Get There – Blog by Andrew Fort, Interactive Design Manager Follow our Blog: www.guidecreative.com/blog Subscribe to Our eNews! www.guidecreative.com/#newsletter
  23. 23. The GUIDE Series Continues…

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