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Socialize Your Nonprofit
 

Socialize Your Nonprofit

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Webinar by Kelley Jarrett @keljar

Webinar by Kelley Jarrett @keljar

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    Socialize Your Nonprofit Socialize Your Nonprofit Presentation Transcript

    • Socializing Your NonprofitYour Guide to a Successful Social Strategy
    • Outlining The Process Establish goals Pick Platform Create Policies Identify Audiences Take Action! Create great content Measure
    • DETERMINE YOUR GOALS AND STRATEGY
    • Top  3  Factors  for  Success   Strategy. Priority. Staffing. Strategy Prioritization Staffing
    • Determine your goals and strategyGet Specific•  Likes, Comments, Shares, Retweets, Replies•  Fans/Followers•  Number of posts•  Website visits
    • FUNDRAISING STILL LACKINGNOT  MANY  HAVE  RAISED  OVER  $10K  THROUGH  SOCIAL  
    • PICK YOUR PLATFORM(S)
    • FACEBOOK UP 30% TWITTER UP 81% 9  OUT  OF  10  NONPROFITS  ARE  ON  FACEBOOK  Socialnomics Video
    • Ready for Pintrest?http://Pinterest.com/NDHSCrusaders
    • CREATE POLICIES
    • Create Policies
    • KNOW YOUR AUDIENCES
    • AudiencesWho?Platforms?Type of Content?
    • Where is social media promoted? Website Email Social Media Publications Channel Direct Mail Events Blog 0% 20% 40% 60% 80% 100% Source: Case 2012 Social Media Survey
    • “Integrating the social experience into your organization’s web site will help promote the channel, engage supporters, and provide a constant source of dynamic content …” - Melanie Mathos & Chad Norman “101 Social Media Tactics for Nonprofits: A Field Guide.” John Wiley & Sons, Inc.
    • TAKE ACTION!
    • Website: Add Social Sharing Buttons
    • Website: Add Social Sharing Buttons 31% of referral website traffic is from sharing content*
    • Website: FB Widget as News & Media
    • Website: FB Widget to Build Social Trust
    • Website: Twitter for Dynamic Content
    • Website: Photo Feeds for Personal Touch
    • Email: Social and eMail
    • Email: Include Text Links to Social Media
    • CREATE ENGAGING CONTENT
    • Improving Visibility of Your Posts Videos Shares Photos Comments Status Updates Likes Links ClicksSource: Source: Buddy Media’s Strategies for Buddy Media’s Effective Wall Posts: A Strategies for Effective Statistical Review Wall Posts: A Statistical Review
    • Best Types of Facebook Posts Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research
    • Length of Facebook Posts Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research…and Facebook posts 80 character or less have 27% more Likes & Comments Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
    • Best Time to Post on Facebook Source: Dan Zarrella’s How to Get More Likes, Comments and Shares research…and Facebook posts outside business hours had 20% more Likes & Comments Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
    • Best Words to UseFacebook posts that end with a question have 15% more Likes & Comments Words that increase Words that decrease engagement: engagement: Like How Post Who Comment What Where Did When Why Would Should Source: Buddy Media’s Strategies for Effective Wall Posts: A Statistical Review
    • Creating Engaging Tweets Tweets… Engagement Rate (Replies and Retweets) between 8am – 7pm +30% 1-2 hashtags +21% under 100 characters +17% contain images 2x higher
    • Creating Engaging Tweets Tweets… Retweet Rate with links +86% asking followers to “RT” or “Retweet” 12x higher spelling out “Retweet” 23x higher
    • Busy Hours
    • Photos
    • Videos
    • Questions
    • Mission
    • An Engaging Facebook Post
    • 10 Best Practice Tips For FacebookPublishing1.  Keep Your Posts Short2.  Post Photos, Videos and Quotes3.  Post Consistently4.  Ask for your Fans Opinions5.  Ask Questions (true/false, yes/no)6.  Use “Fill in the Blank” Posts7.  Give Fans Access to Exclusive Information8.  Reward your Fans with Deals and Perks9.  Be Timely10. Localize your Posts if they are Relevant to a Specific Audience
    • MONITOR THE SOCIAL WEBTURNING THE MEGAPHONE AROUND
    • WHAT ARE YOUR LISTENING FOR?OrganizaLon  Name   Events  Names  of  Key  Staff   Keywords  –  Org  type  Program  Names   Local  Content  Campaigns  Names   CompeLtors  THE TOOLSSearch.twiTer.com   BackTweets.com  SocialMenLon.com   Google  Alerts  IceRocket.com   Social  News  Sites  BoardReader.com   Tweet  Deck  
    • Workshop: Social Media Listening VIEW & DOWNLOAD Slideshare.net/ChadNorman
    • Seesmic http://seesmic.com
    • Seesmic :: Manage Everything
    • Seesmic
    • MEASURE
    • Measure: Facebook insights
    • Measure: Google Analytics
    • Measure: Google Analytics
    • Thank you!Let’s keep the conversation going… kelley.jarrett@guidecreative.com twitter.com/keljar Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial www.guidecreative.com
    • Questions? www.NetWitsThinkTank.com