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GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
GUIDE_Series_WordPressForNonprofits
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GUIDE_Series_WordPressForNonprofits

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@guidecreative @keljar GUIDE Creative designers/coders, Harrison DeStefano and Chris Wolf, discuss how WordPress can be a great CMS option for nonprofit websites

@guidecreative @keljar GUIDE Creative designers/coders, Harrison DeStefano and Chris Wolf, discuss how WordPress can be a great CMS option for nonprofit websites

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  • 1. 1-866-4106539 (US)Conference Code: 427 795 7952 WordPress for Nonprofits Presented by Chris Wolf & Harrison DeStefano
  • 2. WordPress for Nonprofits It s About More than Just a Platform •  Fundamentals of a Successful Website It s about more than just a platform •  Choosing the Right CMS Is WordPress right for you? •  Going Beyond the Theme Don t celebrate too earlyWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 3. Successful Website Allows you to focus on your mission •  Brand Distinction Interaction with your visual representation makes your brand more valuable •  Content at the Core Keeping content as the priority is key to maintaining a relevant web presence •  User Experience Don t let your platform get in the way of the user experience because you re cutting corners to make it work •  Get Users Take Action Convert your users from seekers to readers to supportersWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 4. Choosing the Right CMS Is WordPress right for you? When you have to choose a CMS, what questions are you asking?WordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 5. Choosing the Right CMS Is WordPress right for you? •  Will it Help You Accomplish Your Organization s Goals? Evaluating your functional and operational requirements is the first step. •  Open-Source vs. Proprietary As proprietary systems serve a very specific purpose, content management is not always a priority. •  WordPress vs. The Others WordPress leads market share for CMS-based websites. Many developers hate it, but content managers love it.WordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 6. It Packs a Mean PunchWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 7. WordPress It Packs a Mean Punch •  Open-Source Development A philosophy, or pragmatic methodology, that promotes free redistribution and access to an end products design. •  Website or Blog? Both. Originally designed as a blogging tool, but refocused for comprehensive website management. •  Great for Nonprofits A lot of bilitiesWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 8. Great for Nonprofits The bilities of WordPress •  Capability •  Flexibility •  Trainability •  Manageability •  AffordabilityWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 9. Great for Nonprofits The bilities of WordPress •  Capability - Content management system at its core - Can manage an entire website or just a blog - Plug-in oriented, so you re not stuck with the basics •  Flexibility •  Trainability •  Manageability •  AffordabilityWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 10. Great for Nonprofits The bilities of WordPress •  Capability •  Flexibility - Thousands of plugins available - Highly customizable - Integrates well with other systems •  Trainability •  Manageability •  AffordabilityWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 11. Great for Nonprofits The bilities of WordPress •  Capability •  Flexibility •  Trainability - Very little to learn, and easy to understand - Easy to train new people that join your team - Several tutorials available •  Manageability •  AffordabilityWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 12. Great for Nonprofits The bilities of WordPress •  Capability •  Flexibility •  Trainability •  Manageability - Don t have to fuss with a complicated system - Don t have to be an IT professional - Allows communication professionals to regain control of their site •  AffordabilityWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 13. Great for Nonprofits The bilities of WordPress •  Capability •  Flexibility •  Trainability •  Manageability •  Affordability - No cost for the software and cheap to host - Several themes that are cheap or free - Low upfront cost means more to investWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 14. Going Beyond the ThemeWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!
  • 15. Going Beyond the Theme Don t celebrate too early... •  Installation and themes are only the beginning It s like a house with no furniture •  Don t just dump in content Think beyond copy and paste, and make content strategy the focus •  Themes don t include strategy Remember the objectives of a successful website: Brand, Content, Experience, Action •  Work with the right team Maximize your success with the right experts guiding youWordPress for NonprofitsPresented by Chris Wolf & Harrison DeStefano A Blackbaud Production!

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