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The world of Mobile Giving

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  • 1. The World of Mobile Giving
  • 2. 3 mobile ways to donate on a phone
    • Mobile Giving - $5 and $10 charged to phone bill
    • Text to pledge –a text message followed up by a call
    • Follow a link to a web page and complete credit card info.
  • 3.
    • 1.5%-30.0% participation.
    • Most appealing to 18-35 years olds.
    • Live events are the most successful
      • Especially when hosted by a celebrity
    • $5 campaigns are more successful than $10 campaigns.
    General Statistics
  • 4. Why Text Donation?
    • Immediate and accessible
    • Interactive and engaging
    • Taps into a completely new donor base
  • 5. How Text Donation Works
    • Step 1:
    • Design a marketing campaign encouraging the donor to text your keyword to a short code.
  • 6. How Text Donation Works
    • Step 2:
    • Donor texts the keyword to the short code. 
  • 7. How Text Donation Works
    • Step 3:
    • Your donor receives a text asking
    • them to confirm their donation.
  • 8. How Text Donation Works
    • Step 4:
    • Donor texts back 'YES'. 
  • 9. How Text Donation Works
    • Step 5:
    • Donor receives a text
    • thanking them for their
    • donation.
  • 10. How Text Donation Works
    • Step 6:
    • The $5 or $10 pledge is added to donor's phone bill!
  • 11. Money Flow
    • Step 1:
    • Donor Pays cell phone bill.
    • Step 2:
    • Mobile carriers remit 100% of donation to the Mobile Giving Foundation.
    • Step 3:
    • The Mobile Giving Foundation remits 100% to you.
    •  
  • 12. Donation Amounts
    • $5 or $10
    • Donor may pledge about $30 a month
    • Each keyword is linked to either a $5 or a $10 amount
  • 13.
    • Give by Cell agreement
    • Mobile Giving Foundation set of documents
    • Choose keyword(s) and $ campaign amount
    • Takes about 2 to 4 weeks to get approved
    Getting Started
  • 14. Capitalize on Impulse
    • Ensure that those who
    • want to donate can do
    • so immediately.
  • 15. Case Studies
    • 826 National raised $3,250 in a week
    • Cooperative for Education -- mentioned on the “Stuff you Should Know” podcast- they raised $8,000 in 3 weeks.
    • Muscular Dystrophy Association raised $60,000 in two days, $10 at a time.
  • 16. Reporting
    • Donor information collected
      • Cell number
      • Time and date of the donation
      • Carrier used
      • Content of the text messages
    • You will have 24/7 access to a reporting site.
  • 17. Email Collection
    • Collect additional information…
      • Instruct your donor to enter text after the keyword or after the ‘yes’ confirmation.
    • Text ‘ GAKIDS’
    • and your email to donate $10
  • 18. Marketing is everything!
    • Mobile Giving works…
    • … .but only if you get the
    • word out.
  • 19. The most successful campaigns are…
    • Personal
    • Goal-oriented
    • Clear
  • 20. Ways to Solicit Text Donations
      • Live events
      • Social networking sites
      • Website
      • Newsletters
      • In reception areas
      • On business cards or programs
      • On radio, television or podcast
    •  
  • 21. Give Donors a Reminder
  • 22. Red Sox Foundation Website Example
  • 23. Alvin Ailey American Dance Theatre Social Media (Facebook)
  • 24. Auburn University
  • 25.  
  • 26. Autoimmune Diseases Association
  • 27. Metropolitan Ministries
  • 28.  
  • 29.  
  • 30. DesertAids Project
  • 31. The Florida Aquarium Father Joe’s Villages
  • 32. MASBIA Vehicle Wrap
  • 33. Only Make Belief Reeve Foundation
  • 34. Saving Promise St John Fisher College
  • 35. Services for the UnderServed
  • 36.  
  • 37. What can go wrong?
    • Either the marketing has to incredibly compelling……..
    • Or the call to action must involve a person
  • 38. How Much Does it Cost?
    • Introductory Package-
    • $49/month and $0.48/donation
    • Premium Package-
    • $229/month and $0.48/donation
    • $500 in set up fees to Mobile Giving Foundation
  • 39. Want More Mobile?
    • Give by Cell is a division of Guide by Cell, Inc.
      • www.guidebycell.com
    • Largest provider of mobile solutions to cultural organizations around the world
    • Provide: text message, smart phone, and audio marketing solutions
  • 40. Text 2 Pledge
    • Donors can pledge any amount without the $5 or $10 limit
    • Our system captures your donor’s pledge and phone number
    • Either your staff or our Giving Call Center operators can contact donors to process all pledge transactions
    • Give by Cell provides in-depth reporting statistics to track all pledges
  • 41. Pledge 2 Screen
    • Visualize donors’ pledges real-time
    • Everyone can track to see how close you are to reaching your fundraising goal
    • Once donors have sent a text, their name will appear next to their pledge
  • 42. Pledge 2 Screen Interface
  • 43. Contact Information
    • Dave Asheim, President
    • [email_address]
    • (415) 297-6677