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Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
Serious Play Presentation
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Serious Play Presentation

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Guide by Cell was invited to present at the 2013 Serious Play Conference in Seatlle, WA.

Guide by Cell was invited to present at the 2013 Serious Play Conference in Seatlle, WA.

Published in: Technology, Business
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Transcript

  • 1. 8 years in business Work with 2,000+ clients all over the world Clients include: Cultural organizations Large enterprises Touring Education Mobile Learning
  • 2. + Provide all the cloud based technology needed to launch any mobile service + Text messaging + QR codes + Mobile websites and apps + Audio cell phone interactions/guides
  • 3. 234 million mobile device users People look at their phones over 150 times daily 88% of emails go unopened By the end of 2013, the number of mobile devices will outnumber the number of newborns 9 out of 10 people say they WILL NOT leave the house without their mobile device
  • 4. + Fast and immediate + Inexpensive + Part of the way we all communicate
  • 5. + Tours + Donate + Move crowds + PR + Educate + Create fun
  • 6. + Inexpensive + Gather stats + Cloud based + Quick start + Most users can participate + Publicity + Participate on/off site
  • 7. + Q & A + Get link to mobile website + Sign up for text alerts + Scavenger hunts + Gamification
  • 8. Monterey Bay Aquarium + Guests text in when they enter aquarium + Receive texts throughout day – info, news, games
  • 9. Smithsonian Air & Space + Guests call cell phone audio tour to learn about exhibits + They receive a text suggesting they take a scavenger hunt around museum
  • 10. Smithsonian American Art Museum + Two Alternative Reality Games (“ARGS”) + Ghosts of a Chance + Pheon + Months in advance game was announced + Huge PR generated + After big one day game, created a 1 hour game for kids
  • 11. Ghosts of a Chance
  • 12. Pheon
  • 13. Colonial Williamsburg
  • 14. Colonial Williamsburg
  • 15. What Was Their Purpose? + Education first + Secondary + PR + Fun + Tour + Family activity
  • 16. Success Factors + Create a narrative story + Not competitive – but cooperative + Make it a quest + There is an ending + Don’t make clues too easy + Make technology super easy
  • 17. Results + Nearly 500,000 texts!! + Incredible publicity + Even mentioned in radio ads + They are learning more about what their visitors like each year
  • 18. Gentlemen Text PLAY KING to 56512 Ladies Text PLAY QUEEN to 56512
  • 19. + Group participation + Learn anything? Mission clear? + Technology easy? + QR code – good use? + Speed of texts differ + Length + Walking around and answering questions?
  • 20. + Simple technology is ok + Use a narrative – a quest/mission + Cooperation over competition + Drives fun, education, PR + Statistics tell you a lot + Give it a try!
  • 21. Dave Asheim (415) 615-0150 dave@guidebycell.com www.guidebycell.com

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