What can you do with Mobile Technology?<br />Guide by Cell Inc.<br />Dave Asheim, President<br />April 2011<br />
What is our experience?<br />Largest provider of mobile services to cultural community in the world<br />Sponsor of larges...
What are your goals?<br />Great visitor experience<br />Preserve<br />Educate<br />Attract repeat visitors<br />Make money...
Where does mobile fit in with these goals?<br />
First:   What is “mobile”?<br />Is it computing?<br />…….or communicating? <br />Mobile Computingcame first <br /><ul><li>...
And finally a laptop connected to the web</li></li></ul><li>What is “mobile”?<br />Next came communicating<br />And our de...
Then phones – (no web, no email)
And finally, in 2007, the iPhone combined the two</li></li></ul><li>How mobile is your audience?<br />We don’t leave home ...
Mobile trends<br />Cell phone use<br /><ul><li>85% of Americans & 96% of 18-29 year-olds don’t leave home without their ph...
Texting by adults has increased to 72%</li></ul>Smartphones<br /><ul><li>In 2011, Smartphone ownership is expected to exce...
Every visitor carries this powerful mobile computer with themHow might they use it at your venue?<br />Gather info<br />Ha...
1. Gather info<br />
1. Gather info<br />     Central Park Celebrity Audio Tour<br />
1. Gather info<br />  Audio Tour:  The Florida Aquarium<br />
Try it!Central Park:Call (646) 862-0997Press1 #Florida Aquarium:Call (813) 217-8489Press10 # <br />
1. Gather info through texting<br />
Try it!TextDEMO BB to 56512!<br />
1. Gather info through asking questions<br />
Try it!Text DEMO ASK to56512, Then type any question.<br />
1. Gather info via mobile web or app<br />
Try it!Text DEMO ART to56512To access art museum mobile web <br />
1. Gather info – access using QR Code<br />
2. Have Fun<br />
2. Have fun and learn at same time<br />
Try it!Abe LincolnText DEMO ABE to 56512Garden Text DEMO FUN to 56512<br />
2. Have fun<br />
2. Have fun<br />
Watch the Lego DemoText DEMOAR to 56512<br />
2. Have fun<br />
2. Have fun<br />Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum<br />
Read about “Ghost of a Chance”Text DEMO Ghost to 56512<br />
3. Share the experience<br />
Age Gap is Narrowing<br />
3. Share the experience<br />
4. Spend Money<br />
4. Spend money<br />
4. Spend money<br />
Try it!Text DEMO FIELD to56512Watch Auburn Video<br />
4. Spend money<br />
4. Spend money<br />
Try it!TextDEMO ZOO to56512<br />
How monitor activity – instant results <br />User activity report<br />
How monitor activity<br />Activity report<br />
How monitor activity<br />Call in location report<br />
What is coming?<br />Google tours – on a mobile device like iPad<br />
Near term<br />Augmented reality<br />Phones replacing credit cards<br />More QR<br />More GPS<br />Social media used more...
But wait – you ain’t seen nothin’ yet.<br />MIT and other lab work<br />
How to get started?<br />…take the first step!<br />
In summary<br />A phone is a computer, an internet device and a phone – we’ll connect to the cloud<br />There are 20 diffe...
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Guide by Cell San Jose April 19

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Guide by Cell San Jose April 19

  1. 1. What can you do with Mobile Technology?<br />Guide by Cell Inc.<br />Dave Asheim, President<br />April 2011<br />
  2. 2. What is our experience?<br />Largest provider of mobile services to cultural community in the world<br />Sponsor of largest mobile study in the world with AAM (March, 2010)<br />Recent partnerships with<br />American Association of Museums<br />American Public Gardens Association<br />National Recreation and Parks Association<br />2010 – American Library and Association of Zoos & Aquarium<br />Thousands of mobile accounts<br />Millions of interactions (calls, texts, mobile hits)<br />Six years visiting thousands of museums<br />20 + mobile conferences/luncheons a year<br />
  3. 3. What are your goals?<br />Great visitor experience<br />Preserve<br />Educate<br />Attract repeat visitors<br />Make money/raise money<br />Entertain<br />
  4. 4. Where does mobile fit in with these goals?<br />
  5. 5. First: What is “mobile”?<br />Is it computing?<br />…….or communicating? <br />Mobile Computingcame first <br /><ul><li>A large 10 pound “portable” computer– no web
  6. 6. And finally a laptop connected to the web</li></li></ul><li>What is “mobile”?<br />Next came communicating<br />And our definition of mobile changed………<br /><ul><li>A BlackBerry that could send e-mails only (no calling)
  7. 7. Then phones – (no web, no email)
  8. 8. And finally, in 2007, the iPhone combined the two</li></li></ul><li>How mobile is your audience?<br />We don’t leave home without it<br />Socially accepted, if not expected<br />Cost is not an issue<br />More powerful every day<br />We take it for granted<br />For Smartphone owners, it’s a web connected computer<br />
  9. 9. Mobile trends<br />Cell phone use<br /><ul><li>85% of Americans & 96% of 18-29 year-olds don’t leave home without their phone</li></ul>Texting<br /><ul><li>American teens send an average of 3,000 monthly texts, and cite texting as the #1 reason to buy a phone
  10. 10. Texting by adults has increased to 72%</li></ul>Smartphones<br /><ul><li>In 2011, Smartphone ownership is expected to exceed 50% of the total U.S. mobile market </li></li></ul><li>Five museum mobile trends<br />Museums plan to use more mobile<br />Shift from downloads to mobile web<br />Texting growing rapidly<br />Social media growing<br />Internal resistance to mobile decreasing<br />
  11. 11. Every visitor carries this powerful mobile computer with themHow might they use it at your venue?<br />Gather info<br />Have fun<br />Share<br />Spend (and save) money<br />
  12. 12. 1. Gather info<br />
  13. 13. 1. Gather info<br /> Central Park Celebrity Audio Tour<br />
  14. 14. 1. Gather info<br /> Audio Tour: The Florida Aquarium<br />
  15. 15. Try it!Central Park:Call (646) 862-0997Press1 #Florida Aquarium:Call (813) 217-8489Press10 # <br />
  16. 16. 1. Gather info through texting<br />
  17. 17. Try it!TextDEMO BB to 56512!<br />
  18. 18. 1. Gather info through asking questions<br />
  19. 19. Try it!Text DEMO ASK to56512, Then type any question.<br />
  20. 20. 1. Gather info via mobile web or app<br />
  21. 21. Try it!Text DEMO ART to56512To access art museum mobile web <br />
  22. 22.
  23. 23. 1. Gather info – access using QR Code<br />
  24. 24. 2. Have Fun<br />
  25. 25. 2. Have fun and learn at same time<br />
  26. 26. Try it!Abe LincolnText DEMO ABE to 56512Garden Text DEMO FUN to 56512<br />
  27. 27. 2. Have fun<br />
  28. 28. 2. Have fun<br />
  29. 29. Watch the Lego DemoText DEMOAR to 56512<br />
  30. 30. 2. Have fun<br />
  31. 31. 2. Have fun<br />Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum<br />
  32. 32. Read about “Ghost of a Chance”Text DEMO Ghost to 56512<br />
  33. 33. 3. Share the experience<br />
  34. 34. Age Gap is Narrowing<br />
  35. 35. 3. Share the experience<br />
  36. 36. 4. Spend Money<br />
  37. 37. 4. Spend money<br />
  38. 38. 4. Spend money<br />
  39. 39. Try it!Text DEMO FIELD to56512Watch Auburn Video<br />
  40. 40. 4. Spend money<br />
  41. 41. 4. Spend money<br />
  42. 42. Try it!TextDEMO ZOO to56512<br />
  43. 43. How monitor activity – instant results <br />User activity report<br />
  44. 44. How monitor activity<br />Activity report<br />
  45. 45. How monitor activity<br />Call in location report<br />
  46. 46. What is coming?<br />Google tours – on a mobile device like iPad<br />
  47. 47. Near term<br />Augmented reality<br />Phones replacing credit cards<br />More QR<br />More GPS<br />Social media used more for search<br />Voice commands<br />More movement-controlled interactivity (XBOX Kinect)<br />Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans<br />
  48. 48. But wait – you ain’t seen nothin’ yet.<br />MIT and other lab work<br />
  49. 49. How to get started?<br />…take the first step!<br />
  50. 50. In summary<br />A phone is a computer, an internet device and a phone – we’ll connect to the cloud<br />There are 20 different things your visitors can do with their mobile phone during their visit<br />Pick one or two and experiment<br />Very low cost, nothing to install and instant statistics available<br />Your visitors are using their phone during their visit – don’t be left out of their conversations!<br />
  51. 51. For follow-up questions<br />Dave Asheim<br />dave@guidebycell.com<br />(415) 615-0150<br />www.guidebycell.com<br />Follow Guide by Cell on - <br />www.twitter.com/guidebycell<br />www.facebook.com/guidebycell<br />www.youtube.com/user/guidebycell<br />www.flickr.com/photos/guidebycell<br />

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