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Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technology
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Guide by Cell Presentation of the Future of Mobile Technology

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Transcript

  • 1. Future of Mobile Technology<br />
  • 2. Our experience<br />6 years<br />1,000+ clients<br />Over 3 million interactions<br />5 partnerships – <br />American Association of Museums <br />American Public Gardens Association<br />National Recreation and Parks Association<br />American Library Association<br />Association of Zoos & Aquarium<br />25 speaking engagements/year<br />
  • 3. Does <br />MOBILE = COMPUTING?<br />
  • 4. Or does <br />MOBILE = COMMUNICATION?<br />
  • 5. It’s both.<br />
  • 6. Mobile Evolution<br />Devices<br />Speed<br />Memory<br />Battery life<br />Apps<br />Cloud<br />Cost<br />Social Media<br />Society acceptance<br />Reporting/tracking<br />
  • 7. Mobile devices<br />– great site for photos here<br />http://www.webdesignerdepot.com/2009/05/the-evolution-of-cell-phone-design-between-1983-2009/<br />Maybe just huge photos (no text) of 6-8 models leading to latest<br />Path seems to me to be:<br />Old phone<br />Razr<br />Blackberry<br />Iphone<br />Droid<br />Ipad<br />Future ones<br />Check this out:<br />http://www.msnbc.msn.com/id/42906768/ns/technology_and_science-innovation/<br />
  • 8. Speed<br />
  • 9. Memory<br />
  • 10. Battery life<br />
  • 11. apps<br />
  • 12. Benefits of cloud“SaaS” <br />Cost<br />Reporting<br />Transportability<br />User acceptance<br />No I T<br />
  • 13. Cost <br />
  • 14. Social media <br />
  • 15. Social acceptance <br />
  • 16. Reporting/tracking<br />
  • 17. Monitor activity<br />Activity report<br />
  • 18. Monitor activity<br />Location tracking <br />
  • 19. Mobile trends<br />85%<br />
  • 20. Mobile trends<br />3,000<br />
  • 21. Mobile trends<br />50%<br />
  • 22.
  • 23. 2011 Mobile Technology Survey<br />Sponsored by Guide by Cell<br />Presented by: <br />
  • 24. 2011 Mobile Technology Survey<br />December 2010<br />2,285 responses<br />Part of AAM study<br />
  • 25. 2011 Mobile Technology Survey<br />Executive Summary<br /><ul><li>95% say mobile is here to stay
  • 26. Focus on I.T. and marketing
  • 27. 30% will introduce mobile in 2011
  • 28. Mobile will surpass desktop
  • 29. Challenges
  • 30. Funding
  • 31. Knowing what to try
  • 32. Internal resources</li></li></ul><li>2011 Mobile Technology Survey<br />Museum Goals<br />Marketing/word-of-mouth<br />Reaching a wider audience<br />Visitor engagement<br />More than just learning and education -- 2-way mobile interaction mobile giving <br />
  • 33. How can mobile help reach these Goals?<br />
  • 34. 3 Basic functions<br />Send a text<br />Make a call<br />Access the mobile web<br />
  • 35. Get a link<br />
  • 36. Link to YouTube Video<br />
  • 37. Link to find out more information<br />
  • 38. Link to Podcast/Audio<br />
  • 39. Give $<br />
  • 40. Raise Money<br />
  • 41. Try it!<br />Text DEMO FIELD to 56512<br />
  • 42. Text2Pledge<br />
  • 43. Link to online donation page<br />
  • 44. Receive news/updates<br />
  • 45. Try it!<br />Text DEMO BB to56512!<br />
  • 46. Join lists<br />
  • 47. Build your email list<br />
  • 48. Interact<br />
  • 49. Text to screen<br />(Cal Academy)<br />
  • 50. Scavenger Hunt Game<br />
  • 51. Try it!<br />Abe LincolnText DEMO ABE to 56512Garden Text DEMO FUN to 56512<br />
  • 52. Take a survey<br />Poll<br />Quizzes/tests<br />
  • 53. Get information<br />
  • 54. Read a text<br />“The Impressionist movement began in the 19th century, and got its name from Claude Monet’s Impression, Sunrise”<br />
  • 55. Ask a question<br />Receive instant information<br />
  • 56. Try it!<br />Text DEMO ASK to 56512, Then type any question.<br />
  • 57. Read about an event<br />“Don’t forget! Saturdays are Jazz Night at the Museum – tickets still on sale for this weekend’s event. Visit abc.mobi for more info” <br />
  • 58. Get a coupon<br />
  • 59. Get a coupon<br />Redeem online or in-store<br />
  • 60. Audio – make a cell phone call<br />
  • 61. Visitors can learn from<br />Experts<br />Advertisers/sponsors<br />Artists<br />Staff<br />Zoo/aquarium animals<br />Celebrities<br />
  • 62. Audio games<br />Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum<br />
  • 63. Audio – make a phone call<br />Interact<br />Survey or poll<br />Quizzes/tests<br />Scavenger hunts<br />Feedback collection<br />Raise money<br />
  • 64. Access web<br />
  • 65. Access Mobile Web<br />Receive URL via text message<br />Enter URL in mobile browser<br />QR code<br />
  • 66. QR Codes <br />
  • 67. Create mobile web sites<br />
  • 68. Try it!<br />Text DEMO ART to 56512To access art museum mobile web <br />
  • 69. Access the Mobile Web<br />
  • 70. Exhibition info<br />
  • 71. Visitor maps<br />
  • 72. Daily Event Schedules<br />
  • 73. Challenges in adopting mobile<br /><ul><li>Funding
  • 74. Knowing what to try
  • 75. Internal resources</li></li></ul><li>Cost<br />$50 to $300/month<br />Depends on usage and service<br />
  • 76. The Future of Mobile<br />Augmented reality<br />Phones replacing credit cards<br />More QR<br />More GPS<br />Social media used more for search<br />Voice commands<br />NFC<br />
  • 77. Augmented Reality<br />
  • 78. Try it!<br />Watch the Lego DemoText DEMO AR to 56512<br />
  • 79. Social Media<br />
  • 80. In summary<br />A phone is a computer connected to a cloud<br />
  • 81. In summary<br />Benefits<br />Very low cost<br />No installations<br />No I.T. required<br />Instant reporting/trackability<br />
  • 82. In summary<br /> Your visitors are using their phones during their visit – don’t be left out of the conversation!<br />
  • 83. Where do you start?<br />Pick one to try<br />Names or images of all the things we discussed earlier - quizzes, mobile giving or QR<br />
  • 84. But wait – the mobile future is better!<br />
  • 85. For follow-up questions<br />Dave Asheim<br />dave@guidebycell.com<br />(415) 615-0150<br />www.guidebycell.com<br />Text GBC DAVE to 56512<br />
  • 86. Try it!<br />Central Park:Call(646) 862-0997Press 1 #Florida Aquarium:Call(813) 217-8489Press 10 # <br />
  • 87. Try it!<br />Read about “Ghost of a Chance”Text DEMO Ghost to 56512<br />
  • 88. Try it!<br />Text DEMO ZOO to 56512<br />

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