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Guide By Cell Mobile Overview

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  • 1. Guide by Cell, Inc Dave Asheim, President December 2010
    • What can you do with Mobile Technology?
  • 2. What are your goals?
    • A satisfying visitor experience
    • Make money
    • Preserve
    • Showcase
    • Educate
    • Entertain
    • Get to know your audience
    • Attract repeat visitors
  • 3. Where does mobile fit in?
  • 4. First: What is “mobile”? Is it computing…….or communicating?
    • Computing was first -- A large 10 pound computer you could carry – no web
    • … .then a large laptop – still no web
    • …… .and finally a laptop connected to the web
    • …………… Next came communicating –
    • a BlackBerry that could send e-mails only (no calling)
    • ……………… .…then phones -- (no web, no email)
    • And finally – the iPhone in 2007 -- it combined the two
  • 5. How mobile is your audience?
    • Whether it’s an older “dumb” phone, Droid, iPhone, iPad or the groundbreaking new device coming out in 2011….
    • We don’t leave home without it
    • We love it
    • It’s socially accepted, if not expected
    • Cost is not an issue
    • Getting better every day
    • We take it for granted
    • We use mobile in our daily lives to do more and more and more!
  • 6. Mobile Trends
    • Cell phone use
      • 85% of Americans & 96% of 18-29 year-olds don’t leave home without their phone
      • African Americans and Hispanics send more texts and make more calls than Caucasian users in the U.S.
    • Texting
      • American teens send an average of 3,000 monthly texts, and cite texting as the #1 reason to buy a phone
      • Texting by adults has increased to 72%
    • Smartphones
      • In 2011, Smartphone ownership is expected to exceed 50% of the total U.S. mobile market
  • 7. Your visitors own a powerful “mobile” device… How might they use it in your museum?
    • Gather info
    • Have fun
    • Share
    • Spend (and save) money
  • 8. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio
  • 9. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to points of interests Send a text message or email and receive auto response
  • 10. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to nearby points of interests Send a text message or email and receive automated response Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff
  • 11. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to nearby points of interests Send a text message or email and receive automated response Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff Access the Web Your website (or any website)
    • Call a number and press (*) to receive a text message with link
    • Visitor sends a text to request a link
  • 12. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to nearby points of interests Send a text message or email and receive automated response Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff Access the Web Your website (or any website)
    • Call a number and press (*) to receive a text message with link
    • Visitor sends a text to request a link
    Access one-stop information source Text, video, audio, interactive application
    • Download an app
    • Access a mobile website
  • 13. Gather info Action What type of information? How does it work? Listen Hear directly from artists and experts, listen to exhibit feedback from other visitors Call a number to hear recorded audio Read Fun facts, trivia, coupons, directions to nearby points of interests Send a text message or email and receive automated response Live Q&A Ask questions and get answers on-the-fly Send a text message and receive a live response from your staff Access the Web Your website (or any website)
    • Call a number and press (*) to receive a text message with link
    • Visitor sends a text to request a link
    Access one-stop information source Text, video, audio, interactive application
    • Download an app
    • Access a mobile website
    Watch Video content Follow a link on YouTube or video file
  • 14. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips
  • 15. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience
  • 16. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen
  • 17. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen Access hidden content (Augmented Reality) Virtual visualization of any content Visitor points cell phone camera at display item to view related virtual images
  • 18. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen Access hidden content (Augmented Reality) Virtual visualization of any content Visitor points cell phone camera at display item to view related virtual images Play Alternate Reality Games Clues in text messages, images, audio, video and web sites Integrated multiplayer game using phone and web
  • 19. Have fun Action What type of information? How does it work? Play scavenger hunt Text, audio, video and display items Navigate an exhibit by texting answers and receiving text messages, audio content or video clips Play Smartphone game (App) Educational content integrated in a Smartphone game Visitor downloads an app with either a standalone game or game integrated with your visitor experience Text to a screen Short text message containing feedback or the answer to a question or survey Visitors text a message and it appears on a screen Access hidden content (Augmented Reality) Virtual visualization of any content Visitor points cell phone camera at display item to view related virtual images Play Alternate Reality Games Clues in text messages, images, audio, video and web sites Integrated multiplayer game using phone and web Engage with audio content Audio recordings related to display items Visitor dials a phone number and hears content that accompanies items in the exhibit
  • 20. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter
  • 21. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook
  • 22. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook Leave text comment Written feedback or questions Send text message to advertised number or shortcode
  • 23. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook Leave text comment Written feedback or questions Send text message to advertised number or shortcode Leave audio comment Voice recording of opinion or feedback Access visitor feedback by dialing a number or using shortcut embedded in audio tour
  • 24. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook Leave text comment Written feedback or questions Send text message to advertised number or shortcode Leave audio comment Voice recording of opinion or feedback Access feedback recorder line by dialing a number or using shortcut embedded in audio tour Take a survey Visitor satisfaction rating Visitor texts in feedback survey answers or records audio message
  • 25. Share the experience Action What type of information? How does it work? Share on Twitter “ Love the exhibition - Audience as Subject, Part 1: Medium @ YBCA!” Use text messaging, Mobile Web or Smartphone app to update Twitter Share on Facebook “ John Smith just became a fan of (your museum)” Use text messaging, Mobile Web or app to update Facebook Leave text comment Written feedback or questions Send text message to advertised number or shortcode Leave audio comment Voice recording of opinion or feedback Access feedback recorder line by dialing a number or using shortcut embedded in audio tour Take a survey Visitor satisfaction rating Visitor texts in feedback survey answers or records audio message Share multimedia content Picture or video Visitor uses cell phone to instantly share pictures or videos of museum experience via Flickr, Facebook, Twitter, picture message, or e-mail
  • 26. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill
  • 27. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Make a pledge Donation amount Donor texts any pledge amount to short code
  • 28. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Make a pledge Donation amount Donor texts any pledge amount to short code Download an app Any content from your organization Museum provides an app in app store that can be downloaded for a small fee
  • 29. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Make a pledge Donation amount Donor texts any pledge amount to short code Download an app Any content from your organization Museum provides an app in app store that can be downloaded for a small fee Get discounts Coupon code or link to last-minute tickets Organization sends text message with ticket information, discount codes or coupons
  • 30. Spend money Action What type of information? How does it work? Make a text donation Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill Make a pledge Donation amount Donor texts any pledge amount to short code Download an app Any content from your organization Museum provides an app in app store that can be downloaded for a small fee Get discounts Coupon code or link to last-minute tickets Organization sends text message with ticket information, discount codes or coupons Buy from gift shop Gift shop coupon code Visitor receives text message to redeem discount code at the gift shop
  • 31. Departments:
    • Development
    • Marketing
    • Education /Curator
    • Visitor Services
    • Public Projects/ Outreach
    How could my department use mobile ?
  • 32. Departments:
    • 1) Mobile Giving
  • 33. Departments:
    • 1) Mobile Giving
  • 34. Departments:
    • 1) Mobile Giving
  • 35. Departments:
    • 2) Pledging
  • 36. Departments:
    • 3) Mobile website
  • 37. Departments:
    • 1) Broadcast media attention
  • 38. Departments:
    • 2) Printed media attention
  • 39. Departments:
    • 3) Coupons
  • 40. Departments:
    • 4) Email collection
    • Contact list building
  • 41. Departments:
    • 5) Advertising
  • 42. Departments:
    • 6) QR code
  • 43. Departments: 1) Maps
  • 44. Departments: 1) Maps
  • 45. Departments: 1) Maps
  • 46. Departments:
    • 2) ID Signs
  • 47. Departments:
    • 3) Wall Label
  • 48. Departments:
    • 4) MOBI site
  • 49. Departments:
    • 5) iPhone Application
  • 50. Departments:
    • 6) iPad Application
  • 51. Departments: 1) iSurvey
  • 52. Departments: 2) User activity report
  • 53. Departments: 3) Activity report
  • 54. Departments: 4) Call in location report
  • 55. Departments: 1) Poster
  • 56. Departments: 2) Sign
  • 57. Let’s return to your goals – does mobile help?
    • Satisfying visitor experience
    • Make money
    • Preserve
    • Showcase
    • Educate
    • Entertain
    • Get to know your audience
    • Attract repeat visitors
  • 58. But wait – you ain’t seen nothin’ yet.
    • Improved augmented reality
    • Phones will replace credit cards
    • QR codes more popular
    • GPS location-based services
    • Foursquare-type services
    • Further integration with social media
    • Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans
    • Voice command functionality
    • Movement-controlled interactivity
  • 59. For follow-up questions
    • Dave Asheim
    • [email_address]
    • (415) 615-0150
    • www.guidebycell.com
    Follow Guide by Cell on - www.twitter.com/guidebycell www.facebook.com/guidebycell www.youtube.com/user/guidebycell www.flickr.com/photos/guidebycell

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