Give by Cell is the largest provider of mobile giving under the Mobile Giving Foundation
It is a division of Guide by Cell Inc. www.guidebycell.com
Largest provider of mobile solutions to cultural organizations around the world
Provide: text message, smart phone, and audio marketing solutions
3 mobile ways to donate on a phone 1. Mobile Giving - $5 and $10 charged to phone bill 2. Text to pledge –a text message followed up by a call 3. Follow a link to a web page and complete credit card info.
Why Consider Text Donations? Reach a completely new donor base Raise $ Connect via mobile in the future
How Does Mobile Giving Compare? Will not likely replace traditional form of giving As with online donations, It will only be a matter of time until mobile giving will be widely used and trusted Environmentally friendly
How Text Donation Works Step 1: Design a marketing campaign encouraging the donor to text your keyword to a short code.
How Text Donation Works Step 2: Donor texts the keyword to the short code.
How Text Donation Works Step 3: Your donor receives a text asking them to confirm their donation.
How Text Donation Works Step 4: Donor texts back 'YES'.
How Text Donation Works Step 5: Donor receives a text thanking them for their donation.
How Text Donation Works Step 6: The $5 or $10 pledge is added to donor's phone bill.
Money Flow Step 1: Donor pays cell phone bill. Step 2: Mobile carriers remit 100% of donation to the Mobile Giving Foundation. Step 3: The Mobile Giving Foundation remits 100% to you.
Donation Amounts $5 or $10 Donor may pledge about $30 a month Each keyword is linked to either a $5 or a $10 amount Larger donation amounts -- $25 – piloting now
Secondary Keywords Use secondary keywords to track multiple divisions, campaigns, individuals, etc. Examples: BGC NJ BGC CA BGC NY UCSF James UCSF Sarah UCSF Mr. Jones GIVE Water GIVE Food GIVE Shelter
Case Studies 826 National raised $3,250 in a week Cooperative for Education -- mentioned on the “Stuff you Should Know” podcast- they raised $8,000 in 3 weeks. Muscular Dystrophy Association raised $60,000 in two days, $10 donations. Lehigh University and Lafayette College Held a fundraising competition and raised around $4,000 for each school during one football game. Both used email and name/alumni year collection.
Marketing is everything! Mobile Giving works… ….but only if you get the word out.
Sample Speech for a live event [Introduce yourself, share information about your organization, emphasize the good work you do and try find that emotional connection or simulate a sense of urgency with your audience] Thank you all for listening! Now before I go, I’d like to show you an exciting way you can help our organization. It’s a well known fact that about 85% of Americans own at least one cell phone, and I’m sure the majority of you have yours within arms reach right now. I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me! Ready? Now, text <Keyword> to <Shortcode>. …
How Much Does it Cost? Introductory Package- 6 Month Trial $79/month and $0.48/donation Standard Package $159/mo and $0.46/donation - 2 keywords Premium Package $229/month and $0.44/donation – 4 keywords included $500 in set up fees to Mobile Giving Foundation