Give by Cell Presentation on Mobile Giving

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Give by Cell Presentation on Mobile Giving

  1. 1. Fundraising with Mobile Technology<br />
  2. 2. About Give by Cell<br />Division of Guide by Cell<br />Largest provider under the Mobile Giving Foundation<br />
  3. 3. Mobile Trends<br />90% of Americans own a cell phone<br />40% of the top 1,000 sites have a mobile website <br />Mobile strategy – mobile giving is just one piece<br />
  4. 4. 3 Components of a Mobile Strategy<br /> Marketing (texting + mobile web)<br />Education/Awareness (Audio + mobile web)<br />Fundraising (Mobile Giving)<br />
  5. 5. Mobile Marketing<br />
  6. 6. Education & Awareness<br />
  7. 7. Education Using Mobile Web<br />
  8. 8. Mobile Fundraising<br />Apps<br />QR<br />Near Field Comm.<br />Text2Pledge<br />Text2Give<br />
  9. 9. Mobile Fundraising- Apps<br />
  10. 10. Mobile Fundraising Apps<br />Many choices coming out<br />PayPal app – one of first<br />
  11. 11. Mobile Fundraising<br />QR Codes<br />
  12. 12. Mobile Fundraising<br />NFC (Near Field Communication)<br />
  13. 13. Mobile Giving – Text2Pledge<br />NO $ limit<br />NO requirements <br />Donor texts name and pledge <br />Processed thru credit card <br />
  14. 14. Try it!<br />Text Demo,Pledge,Your Pledge Amount and your nameto 56512ExampleDemo Pledge 50 Mary<br />
  15. 15. Text2Screen<br />
  16. 16. Text2Screen<br />
  17. 17. Mobile Giving – Text2Give<br />Try it! Text Demo Donate to 56512<br />
  18. 18. Text2Give<br />Began 2007 <br />Regulated by Mobile Giving Foundation<br />All U.S. phone companies<br />Donor texts KEYWORD to a SHORTCODE<br />“Heart” to 20222<br />Donor pays through cell phone bill<br />Charity must meet eligibility requirements<br />
  19. 19. Mobile Giving Trends<br />40% of donors interact with charity for first time through mobile giving<br />79% of donors still give through traditional means<br />60% of donors are in the 16-44 age range<br />6 million people donated in 2010<br />Over 1,000 charities currently use mobile giving <br />Typical amounts raised from $50 - $5,000<br />Exceptions – Red Cross, MDA Telethon, Imus Radio<br />In the future: higher price points<br />
  20. 20. Three reasons to try Text2Give<br />New donors<br />Raise more $<br />Part of mobile strategy<br />
  21. 21. Mobile Giving vs. Traditional Fundraising<br />Mobile giving...<br />...will not replace traditional giving –it’s just a new method<br />...is growing in acceptance as a medium<br />...is more environmentally friendly<br />
  22. 22. Getting started – For Charities<br /> Give by Cell agreement<br /> Mobile Giving Foundation documents<br />2-4 weeks for approval by carriers<br />
  23. 23. Getting started – For Charities<br /> Choose keyword(s) <br /> Choose $5 or $10 amount<br /> No tech knowledge needed<br />
  24. 24. Getting started – For Charities<br />Eligibility Requirements<br /> 501(c)(3) <br /> Min. $500K annual revenue<br /> At least 1 year<br />
  25. 25. Donation Amounts<br />$5 or $10 donations<br />Up to $30/month per donor<br />
  26. 26. Text2Give: How it works<br />Step 1:<br />Your donor sees or hears call-to-action with keyword and shortcode<br />
  27. 27. Text2Give: How it works<br />Step 2: <br />Donor texts the keyword to the short code <br />
  28. 28. Text2Give: How it works<br />Step 3: <br />Donor receives a text asking them to confirm their donation<br />
  29. 29. Text2Give: How it works<br />Step 4: <br />Donor texts back “YES”<br />
  30. 30. Text2Give: How it works<br />Step 5: <br />Donor receives a thank you text<br />
  31. 31. Text2Give: How it works<br />Step 6: <br />Donation is billed to donor's cell phone bill.<br />
  32. 32. Payment Flow<br />Step 1:<br />Donor pays cell phone bill.<br />Step 2: <br />Mobile carriers remit 100% of<br />donation to the Mobile Giving <br />Foundation.<br />Step 3: <br />The Mobile Giving Foundation remits <br />100% to Charity.<br />Step 4<br />Give by Cell invoices for admin fees.<br />
  33. 33. Reporting<br />Cell phone number<br />Time and date of donation<br />Carrier used<br />Content of text messages<br />24/7 access to full reports<br />Optional: donor name and email address <br />
  34. 34. Donor Name & Email Collection<br />
  35. 35. Donor Name & Email Collection<br />View names/email addresses <br />in web-based report <br />
  36. 36. Secondary Keywords<br />SUPPORT Florida<br />DONATE Sarah<br />
  37. 37. Adoption Barriers<br />
  38. 38. Adoption Barriers<br />Upfront fee<br />2-4 week set-up time<br />Still growing in acceptance<br />Marketing ineffective<br />International audience<br />Eligibility requirements<br />
  39. 39. Success Stories<br />
  40. 40. Success Stories<br />826 National - $3,250<br />Lehigh University and Lafayette College - $6,000 <br />Cooperative for Education – $8,000 <br />Imus Ranch - $12,000 <br />Muscular Dystrophy Association -- $60,000 <br />
  41. 41. Mobile Giving can work<br />
  42. 42. ...but only if you get the word out.<br />Marketing is EVERYTHING!<br />
  43. 43. Marketing Best Practices<br /> Use at live events<br /> Make a personal connection<br /> Have a clear cause <br /> Promote anywhere and everywhere! <br />
  44. 44. Sample call-to-action for a live event<br />Thank you all for listening! Now before I go, I’d like to show you an exciting way you can help our charity. <br />I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me! <br />Ready? Now, text GIVE TO 20222<br />
  45. 45. Make your cause clear<br />
  46. 46. Promotional Card Hand-outs<br />
  47. 47. On your website<br />
  48. 48. Social Media - Facebook<br />
  49. 49. Video promotion – Auburn University<br />
  50. 50. Video promotion – Pathways to Housing<br />
  51. 51. Metropolitan Ministries<br />
  52. 52. Boston Ballet<br />
  53. 53. Outdoor Marketing – Services for the Underserved<br />
  54. 54. DesertAids Project<br />
  55. 55. Vehicle Wrap – Masbia Soup Kitchens<br />
  56. 56. Saving Promise<br />St. John Fisher College<br />
  57. 57. Field Museum in Chicago<br />
  58. 58. How Much Does it Cost?<br />Introductory Package <br />6 month trial<br />$79/month base fee<br />$0.48/donation<br />$500 in setup fees to Mobile Giving Foundation<br />
  59. 59. Mobile Giving: By the Numbers<br />12-month campaign<br /> upfront fee to MGF = $500<br /> first 6 months @ $79 = $474<br /> next 6 months @ $99 = $594<br />Total (before per donation charge) = $1,568<br />Break even point (at $10 donation level): 165 donations/year* or 14 donations/month *(includes per donation fee)<br />
  60. 60. Corporate Sponsorship<br />
  61. 61.
  62. 62. The next phase of mobile giving<br />Autocollect contact information<br />Subscription donations<br />Social media integration<br />Any $ amount<br />More flexibility on wording<br />Faster payment<br />
  63. 63. Contact Information <br />Dave Asheim, President<br />dave@givebycell.com<br />(415) 297-6677<br />

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