Give by Cell Presentation on the Future of Mobile Giving

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Give by Cell Presentation on the Future of Mobile Giving

  1. 1. The World of Mobile Giving<br />
  2. 2. Try it!Text Demo Donate to 56512!(demo only)Or to give $10 to RocketownText rocketown to 20222<br />
  3. 3. About Give by Cell<br /><ul><li>Give by Cell is the largest provider of mobile giving under the Mobile Giving Foundation
  4. 4. It is a division of Guide by Cell Inc. www.guidebycell.com
  5. 5. Largest provider of mobile solutions to cultural organizations around the world
  6. 6. Provide: text message, smart phone, and audio marketing solutions</li></li></ul><li>3 mobile ways to donate on a phone<br />1. Mobile Giving - $5 and $10 charged to phone bill<br />2. Text to pledge –a text message followed up by a call<br />3. Follow a link to a web page and complete credit card info.<br />
  7. 7. General Statistics<br /><ul><li> 2.0%-30% participation.
  8. 8. Most appealing to 18-35 year olds
  9. 9. Live events are the most successful
  10. 10. Especially when hosted by a celebrity</li></li></ul><li>Why Consider Text Donations?<br />Reach a completely new donor base<br />Raise $<br />Connect via mobile in the future<br />
  11. 11. How Does Mobile Giving Compare?<br />Will not likely replace traditional form of giving<br />As with online donations, It will only be a matter of time until mobile giving will be widely used and trusted <br />Environmentally friendly<br />
  12. 12. How Text Donation Works<br />Step 1:<br />Design a marketing campaign encouraging the donor to text your keyword to a short code. <br />
  13. 13. How Text Donation Works<br />Step 2: <br />Donor texts the keyword to the short code. <br />
  14. 14. How Text Donation Works<br />Step 3: <br />Your donor receives a text asking <br />them to confirm their donation.<br />
  15. 15. How Text Donation Works<br />Step 4: <br />Donor texts back 'YES'. <br />
  16. 16. How Text Donation Works<br />Step 5: <br />Donor receives a text thanking them for their donation.<br />
  17. 17. How Text Donation Works<br />Step 6: <br />The $5 or $10 pledge is added to donor's phone bill.<br />
  18. 18. Money Flow<br />Step 1:<br />Donor pays cell phone bill.<br />Step 2: <br />Mobile carriers remit 100% of donation to the Mobile Giving Foundation.<br />Step 3: <br />The Mobile Giving Foundation remits 100% to you.<br /> <br />
  19. 19. Donation Amounts<br />$5 or $10<br />Donor may pledge about $30 a month<br />Each keyword is linked to either a $5 or a $10 amount <br />Larger donation amounts -- $25 – piloting now<br />
  20. 20. Getting Started<br /><ul><li> Give by Cell agreement
  21. 21. Mobile Giving Foundation set of documents
  22. 22. Choose keyword(s) and $ campaign amount
  23. 23. Takes about 2 to 4 weeks to get approved</li></li></ul><li>Reporting <br />Donor information collected<br /><ul><li>Cell number
  24. 24. Time and date of the donation
  25. 25. Carrier used
  26. 26. Content of the text messages</li></ul>You will have 24/7 access to a reporting site<br />You do not receive donor name or address unless you ask for it <br />
  27. 27.
  28. 28.
  29. 29. Email Collection<br />
  30. 30.
  31. 31. Secondary Keywords<br />Use secondary keywords to track multiple divisions, campaigns, individuals, etc.<br />Examples:<br />BGC NJ<br />BGC CA<br />BGC NY<br />UCSF James <br />UCSF Sarah<br />UCSF Mr. Jones<br />GIVE Water<br />GIVE Food<br />GIVE Shelter<br />
  32. 32. Case Studies<br />826 National raised $3,250 in a week<br />Cooperative for Education -- mentioned on the “Stuff you Should Know” podcast- they raised $8,000 in 3 weeks.<br />Muscular Dystrophy Association raised $60,000 in two days, $10 donations. <br />Lehigh University and Lafayette College Held a fundraising competition and raised around $4,000 for each school during one football game. Both used email and name/alumni year collection.<br />
  33. 33. Marketing is everything!<br />Mobile Giving works…<br />….but only if you get the <br />word out.<br />
  34. 34. The most successful campaigns are…<br /><ul><li> Personal
  35. 35. Goal-oriented
  36. 36. Clear</li></li></ul><li>How to Market Mobile Giving?<br /><ul><li>Live events
  37. 37. Social networking sites
  38. 38. Website
  39. 39. Newsletters
  40. 40. In reception areas
  41. 41. On business cards or programs
  42. 42. On radio, television or podcast</li></ul> <br />
  43. 43. Sample Speech for a live event<br />[Introduce yourself, share information about your organization, emphasize the good work you do and try find that emotional connection or simulate a sense of urgency with your audience]<br />Thank you all for listening! Now before I go, I’d like to show you an exciting way you can help our organization. It’s a well known fact that about 85% of Americans own at least one cell phone, and I’m sure the majority of you have yours within arms reach right now. I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me! Ready? Now, text <Keyword> to <Shortcode>. …<br />
  44. 44. Give Donors a Tangible Reminder<br />
  45. 45. Red Sox FoundationWebsite Example<br />
  46. 46. Alvin Ailey American Dance TheatreSocial Media (Facebook)<br />
  47. 47. Auburn University<br />
  48. 48. Pathways to Housing<br />
  49. 49. Metropolitan Ministries<br />
  50. 50.
  51. 51. DesertAids Project<br />
  52. 52. MASBIA Vehicle Wrap<br />
  53. 53. Saving Promise<br />St John Fisher College<br />
  54. 54. Field Museum in Chicago<br />
  55. 55. How Much Does it Cost?<br />Introductory Package- 6 Month Trial<br />$79/month and $0.48/donation<br />Standard Package<br />$159/mo  and $0.46/donation - 2 keywords<br />Premium Package<br />$229/month and $0.44/donation – 4 keywords included<br />$500 in set up fees to Mobile Giving Foundation<br />
  56. 56. Text2Pledge<br /><ul><li>Donors can pledge any amount without the $5 or $10 limit
  57. 57. Our system captures donor’s pledge and phone number
  58. 58. Either your staff or our GivingCallCenter operators can contact donors to process all pledge transactions
  59. 59. Give by Cell provides in-depth reporting statistics to track all pledges</li></li></ul><li>Try it!TextDemo, Pledge, Your Pledge Amountand your name to 56512, like this:Demo Pledge 50 Mary<br />
  60. 60. Pledge2Screen<br /><ul><li>Visualize donors’ pledges real-time
  61. 61. Everyone can track how close you are to reaching your fundraising goal
  62. 62. Once donors have sent a text, their name will appear next to their pledge</li></li></ul><li>Pledge2Screen Interface<br />
  63. 63. Integrate with other Mobile Services<br /><ul><li> Audio
  64. 64. Text messaging
  65. 65. Smartphone applications and mobile websites</li></li></ul><li>Integrate with other Mobile Services<br />Audio<br /><ul><li> Integrate Mobile Giving within an audio tour
  66. 66. Collect and share feedback
  67. 67. Create a “campaign hotline”
  68. 68. Request other types of donations</li></li></ul><li>Audio Example<br />Kids in Crisis<br />
  69. 69. Try it!Call (646) 205-9229 and enter 1-5#. <br />
  70. 70. Integrate with other Mobile Services<br />Text Messaging<br /><ul><li> Send out campaign updates and alerts
  71. 71. Create an ongoing dialog with your audience and potential </li></ul> donors<br /><ul><li> Integrate Mobile Giving in a text message game
  72. 72. Integrate with Smartphone apps or mobile web
  73. 73. Get your audience in “Mobile Mode” before asking for text </li></ul> donations<br />
  74. 74. Integrate with other Mobile Services<br />
  75. 75. Try it!Text Demo Frog to 56512<br />
  76. 76. Integrate with other Mobile Services<br />MOBI (Mobile Web)<br /><ul><li> Create a web site that fits to a Mobile Screen
  77. 77. Share information, images, audio and video
  78. 78. Unlike an app, it works on every Smartphone
  79. 79. Share links using text messages or QR codes.</li></li></ul><li>Integrate with other Mobile Services<br />
  80. 80. Try it!Text DEMO GIVE to 56512<br />
  81. 81. Contact Information <br />Dave Asheim, President<br />dave@givebycell.com<br />(415) 297-6677<br />

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