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Just	
  like….	
  
5	
  -ps	
  on	
  	
  
crea-ng	
  a	
  great	
  
Resource	
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Showcase…	
  
Know	
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  Audience	
  1.	
  
Get	
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  with	
  the	
  details	
  about	
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Be	
  Selec-ve	
  
2.	
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  right	
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  of	
  content	
  to	
  engage	
  
the	
  visitor	
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...
Provide	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
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  access	
  3.	
  Create	
  a	
  Marke'ng	
  Resourc...
Date	
  before	
  	
  
Marriage	
  4.	
  Don’t	
  demand	
  contact	
  informa'on	
  before	
  you	
  have	
  
earned	
  t...
Keep	
  it	
  fresh	
  
5.	
  Create	
  or	
  curate	
  new	
  content	
  on	
  an	
  ongoing	
  basis.	
  	
  
Keep	
  vi...
Improving	
  Visitor	
  
Engagement	
  
Visitors	
  stay	
  longer,	
  watch	
  &	
  read	
  more,	
  	
  
self-­‐directed...
Demonstra-ng	
  
Your	
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Show	
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  just	
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Turning	
  More	
  Visitors	
  	
  
Into	
  Customers	
  
Stand	
  out	
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  the	
  crowd	
  and	
  engage	
  at	
  a...
Guide-­‐a-­‐rama	
  
Resource	
  Marke>ng	
  Made	
  Easy	
  
www.guidearama.com	
  
Informa>onal	
  Only.	
  Guidearama	
...
Resource Marketing Showcase
Resource Marketing Showcase
Resource Marketing Showcase
Resource Marketing Showcase
Resource Marketing Showcase
Resource Marketing Showcase
Resource Marketing Showcase
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Resource Marketing Showcase

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Learn about Resource Marketing as a component of your inbound marketing program. See best practice examples from top companies and get 5 tips on how you can start your own Resource Marketing program.

Published in: Marketing
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Transcript of "Resource Marketing Showcase"

  1. 1. Just  like….  
  2. 2. 5  -ps  on     crea-ng  a  great   Resource  Marke-ng   Showcase…  
  3. 3. Know  Your        Audience  1.   Get  in'mate  with  the  details  about  the  person  who   you  are  targe'ng.    Know  their  demographics,  job  'tle,   sources  for  inspira'on  and  how  that  person  buys  a   product  like  yours.    
  4. 4. Be  Selec-ve   2.  Choose  the  right  combina'on  of  content  to  engage   the  visitor  and  move  them  along  in  the  sales  cycle  by   using  Customer  Case  Studies,  Tes'monial  Videos,   Product  Slide  Shows,  Product  Videos  and   Informa'onal  Whitepapers.  
  5. 5. Provide                            Easy  access  3.  Create  a  Marke'ng  Resources  page  to  give  visitors  easy   access  to  the  content  where  you  can  also  link  directly   from  blog  ar'cles,  Google  Adwords  campaigns,     Facebook  page  and  your  website.      
  6. 6. Date  before     Marriage  4.  Don’t  demand  contact  informa'on  before  you  have   earned  the  right  to  ask  for  it.    Engage  visitors  with     informa'on,  gain  their  trust  and  then  you  can  ask  for   an  exchange  of  contact  informa'on  for  the  most   valuable  content.  
  7. 7. Keep  it  fresh   5.  Create  or  curate  new  content  on  an  ongoing  basis.     Keep  visitors  coming  back  and  you’ll  start  to  turn   more  of  those  random  visits  into  long  term  customers.    
  8. 8. Improving  Visitor   Engagement   Visitors  stay  longer,  watch  &  read  more,     self-­‐directed  “considera>on”    
  9. 9. Demonstra-ng   Your  Exper-se   Show  that  your  business  is  not    just  another  cookie  cuEer  company.      
  10. 10. Turning  More  Visitors     Into  Customers   Stand  out  from  the  crowd  and  engage  at  a    deeper  level  to  drive  new  business  
  11. 11. Guide-­‐a-­‐rama   Resource  Marke>ng  Made  Easy   www.guidearama.com   Informa>onal  Only.  Guidearama  has  no  affilia>on  with   the  websites  or  brands  depicted  in  this  presenta>on.   Brought  to  you  by  
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