Resource Marketing Showcase

  • 60 views
Uploaded on

Learn about Resource Marketing as a component of your inbound marketing program. See best practice examples from top companies and get 5 tips on how you can start your own Resource Marketing program. …

Learn about Resource Marketing as a component of your inbound marketing program. See best practice examples from top companies and get 5 tips on how you can start your own Resource Marketing program.

More in: Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
60
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Just  like….  
  • 2. 5  -ps  on     crea-ng  a  great   Resource  Marke-ng   Showcase…  
  • 3. Know  Your        Audience  1.   Get  in'mate  with  the  details  about  the  person  who   you  are  targe'ng.    Know  their  demographics,  job  'tle,   sources  for  inspira'on  and  how  that  person  buys  a   product  like  yours.    
  • 4. Be  Selec-ve   2.  Choose  the  right  combina'on  of  content  to  engage   the  visitor  and  move  them  along  in  the  sales  cycle  by   using  Customer  Case  Studies,  Tes'monial  Videos,   Product  Slide  Shows,  Product  Videos  and   Informa'onal  Whitepapers.  
  • 5. Provide                            Easy  access  3.  Create  a  Marke'ng  Resources  page  to  give  visitors  easy   access  to  the  content  where  you  can  also  link  directly   from  blog  ar'cles,  Google  Adwords  campaigns,     Facebook  page  and  your  website.      
  • 6. Date  before     Marriage  4.  Don’t  demand  contact  informa'on  before  you  have   earned  the  right  to  ask  for  it.    Engage  visitors  with     informa'on,  gain  their  trust  and  then  you  can  ask  for   an  exchange  of  contact  informa'on  for  the  most   valuable  content.  
  • 7. Keep  it  fresh   5.  Create  or  curate  new  content  on  an  ongoing  basis.     Keep  visitors  coming  back  and  you’ll  start  to  turn   more  of  those  random  visits  into  long  term  customers.    
  • 8. Improving  Visitor   Engagement   Visitors  stay  longer,  watch  &  read  more,     self-­‐directed  “considera>on”    
  • 9. Demonstra-ng   Your  Exper-se   Show  that  your  business  is  not    just  another  cookie  cuEer  company.      
  • 10. Turning  More  Visitors     Into  Customers   Stand  out  from  the  crowd  and  engage  at  a    deeper  level  to  drive  new  business  
  • 11. Guide-­‐a-­‐rama   Resource  Marke>ng  Made  Easy   www.guidearama.com   Informa>onal  Only.  Guidearama  has  no  affilia>on  with   the  websites  or  brands  depicted  in  this  presenta>on.   Brought  to  you  by