HOW DO I TARGET THE RIGHT MEDIA?

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HOW DO I TARGET THE RIGHT MEDIA? …

HOW DO I TARGET THE RIGHT MEDIA?

Firstly, let me say you for wanting to get your media right. It’s an absolute madness to embark on any kind of PR campaign if you really don’t know how to reach your target audience, as you will end up throwing lots of effort in all the wrong places.
First off you need to be really clear about who you are trying to reach. You say ‘your customers’ but I urge everyone to be certain about who that is. What makes them tick? How old are they? Do they have kids? How far are they likely to travel to come to your boutique? What socio-economic group are they in? What other complementary products/services do your best customers buy? Who else influences them?
It’s only by garnering this kind of information and really getting under the skin of your target audience that you can identify the best way to reach and attract them to your business.
Targeting the right media
Having got really clear about who your audience is, you can now look at how your target audience gets their information. Here’s how…
• At the point of sale ask people to answer a quick question about their media habits. This can be incentivised – perhaps putting everyone into a draw to win a great handbag or piece of jewellery – or perhaps a voucher to use in your boutique. When you do this ask for their email and home address so you can start building a database too.
• You say you have been operating for six months – if you already have a database of customers, conduct a survey among them or have a customer feedback form (this is good practice anyway). Include a question about what they read, listen to, and don’t forget to ask if they use social media (Twitter, Facebook and YouTube).
• Conduct some desk research looking for your customers on Facebook and Twitter – what percentage of your customers use either or both of these? You could be really surprised at how important these social media channels are for your business.

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  • 1. Blogging SEO SEM Twitter / FacebookThe study compared blogging frequency The more content you create, the more The businesses’ social media reach had aagainst traffic & leads. The results showed traffic and leads your business will see. strong correlation with traffic and leads.staggering correlations.
  • 2. 22OUR VALUE PROPOSITIONOur client based in India & US that look to us to provide innovative strategies and solutions. IDEA SOLUTION INNOVATION Continued Idea Generation Shaping Ideas Innovation in for Marketing Blogging into feasible SEO SEM Twitter / Facebook Customer your Brand The study compared blogging frequency against traffic & leads. The results showed staggering correlations. solutions The more content you create, the more traffic and leads your business will see. The businesses’ social media reach had a strong correlation with traffic and leads. Interaction Management
  • 3. HOW DO I TARGET THE RIGHT MEDIA?Firstly, let me say you for wanting to get your media right. It’san absolute madness to embark on any kind of PR campaign ifyou really don’t know how to reach your target audience, asyou will end up throwing lots of effort in all the wrong places.First off you need to be really clear about who you are tryingto reach. You say ‘your customers’ but I urge everyone to becertain about who that is. What makes them tick? How old arethey? Do they have kids? How far are they likely to travel tocome to your boutique? What socio-economic group are theyin? What other complementary products/services do yourbest customers buy? Who else influences them? It’s only by garnering this kind of information and reallygetting under the skin of your target
  • 4. audience that you can identify the best way to reach and attract them to your business. Targeting the right media Having got really clear about who your audience is, you can now look at how your target audience gets their information. Here’s how…• At the point of sale ask people to answer a quick question about their media habits. This can be incentivised – perhaps putting everyone into a draw to win a great handbag or piece of jwellery – or perhaps a voucher to use in your boutique. When you do this ask for their email and home address so you can start building a database too.
  • 5. • You say you have been operating for six months – if you already have a database of customers, conduct a survey among them or have a customer feedback form (this is good practice anyway). Include a question about what they read, listen to, and don’t forget to ask if they use social media (Twitter, Facebook and YouTube).• Conduct some desk research looking for your customers on Facebook and Twitter – what percentage of your customers use either or both of these? You could be really surprised at how important these social media channels are for your business.
  • 6. • About Us:-• E-Branding India Technologies is the group company headed by Mr.Prakash Bhosale (e-Marketing Consultant) involved in providing Marketing & Management Consultancy & services to small & medium companies start -up companies, entrepreneurs.• Our Team:-• We are team of marketing Consultants, commercial designers, web technologist, engineers, software developers, Brand consultants, Advocates, Charted Accountants spread across Mumbai, Pune, Thane, USA & we provide consulting services online across India & world.• Qualification & Experience of Team Members: - Average experience of each team member is more than 9 years in respective field ,With qualifications like MBA,MCA,BCA,B.Tech,LLB,CA,Qualified Google Adwords Professionals by Google Inc, Commercial Artist from JJ School of Art.
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  • 10. • Thanks & Regards Prakash Bhosale E-Marketing & Business Consultant E-Branding India Technologies• About Me:- After completion of MBA in marketing & Finance started career as professor of marketing for few months and moved to Mumbai passion to do something in online marketing & educational entrepreneurship. First started working with leading B2B portal and helped hundreds of SME’s to rake their website on Google with 1000’s of keywords, after that kept working with few other web portals and with Google ad words for three years but ambition of starting on own could not allowed me to keep working with Google as well, finally after leaving Google, e- Branding India Technologies has took birth in 2009. Apart from leading e-Branding India,
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