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FINDING THE RIGHT MENTOR TO HELP GROW YOUR BUSINESS
People go into business for themselves for a lot of reasons, including freedom, control, and, of course, the potential to make more money. But few entrepreneurs truly appreciate how much potential lies dormant in their companies.
The best way to tap into this potential is to learn as much as possible about sales and marketing, conventional -- and unconventional -- ways to generate cash flow, and strategies to develop low-cost, but high-quality leads.
Right mentor for business
You can get this from books or personal experience, but I would suggest working with an advisor or mentor to help guide you. While it may seem like an unnecessary or unaffordable expense in terms of time and other resources, outside counsel can be one of the best investments you'll ever make for your business.
You should acquire as much knowledge as you can from a trusted advisor who will hold you accountable for taking the actions you need to be successful, even if you don't always agree or feel comfortable.
Entrepreneur’s secret weapon mentors:
Look at it this way: Starting a business is a risky proposition mainly because most first-time entrepreneurs simply don't know the ins-and-outs of running a successful operation. Generally, it isn't lack of capital that kills most businesses. It's lack of knowledge.
You should have good rapport with your advisor. You can work one-on-one with a mentor, or you can try to find a local network of like-minded owners. Such groups meet regularly to provide advice and feedback about issues facing their members' businesses.
Your mentor should be someone who's "been there, done that." Beware of someone who claims to have a "new" system or a "magic bullet" solution. Rely instead on tested veterans who have played the game successfully. Not only can they reveal the secrets of their success, they also can be candid about their failures and how to avoid them.
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