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A ROADMAP TO SELF-RELIANCE FOR SOLOPRENEURS
Business proposition sounds like the type of wacky offer you'd find advertised in the back of an old comic book, next to the X-ray specs: A perfect score on your SAT, results guaranteed! Yet after more than two years tutoring hundreds of clients, Manger-Weil has proved his merit.
While not all of his clients score a perfect 2,400 on their college entrance exams, most of them (and their bill-paying parents) are over the moon when they jump several hundred points. More important, 95 percent of the students are accepted by the college of their choice.
A former alumni interviewer for Dartmouth, Manger-Weil was upset when he'd see smart students rejected because of mediocre SAT scores. A puzzle and code-breaking buff, he studied the test and developed techniques to "beat" it, refining his system by coaching the children of friends.
Roadmap for the new solopreneurs
Two years ago, he launched New York-based The College Wizard, offering his services via Skype video chat. Manger-Weil's approach--reviewing clients' practice tests and giving them weekly one-on-one lessons--is time-intensive, involving the kinds of tasks that can lead to burnout for a solo entrepreneur. But The College Wizard is thriving, in part because Manger-Weil followed the advice of his college classmate and business partner, Bruce Judson.
Releasing the book for new entrepreneur
A serial businessman and entrepreneur-in-residence at the Yale Entrepreneurial Institute, Judson is the author of several influential books, including 2004's Go It Alone! The Secret to Building a Successful Business on Your Own. In a time when the half-life of business books is shorter than a Kardashian marriage, the advice in Go It Alone! has remained popular and relevant, as business owners and wannabe entrepreneurs look for ways to hang their own shingles without the headache of partners, real estate or advisors.