YSP Social Media Workshop

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  • Web 2.0 refers to second generation Internet-based services that emphasise online collaboration and sharing among users. Participation is a key feature of Web 2.0. The strengthening role of the user in digital media offers possibilities that are changing not only the Internet, but our society.
  • What's important here, is that Web 2.0 transforms the us from users who used to just be a part of “the audience” who watched those conversations taking place between trusted authorities or authors before in a world of broadcast media, where we are often now immersed in them ourselves. We are able to participate in them - and this is slightly different to interacting or collaborating with them - it's an important distinction.



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  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • The cause is the purpose of the network. Don’t build a network for your organization’s website.
  • Listening to your community

    remains a core social media principle. When considering building a cause or organization-specific network, listening can be critical in driving community requirements for function and content.
  • The cause is the purpose of the network. Don’t build a network for your organization’s website.
  • The cause is the purpose of the network. Don’t build a network for your organization’s website.
  • The cause is the purpose of the network. Don’t build a network for your organization’s website.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • For some teachers, this seems diminishing or less rigorous, however, the reality is that it can promote a real sense of inquiry in students.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • Dynamics that have been reconfigured as a result of social media. 1. Invisible Audiences. There are lurkers who are present but whom we cannot see, visitors who access our content at a later date or in a different environment than where we first produced them. Not fully understanding the potential or actual audience. 2. Collapsed Contexts. Some behaviors are appropriate in one context but not another, in front of one audience but not others. Social media brings all of these contexts crashing into one. 3. Blurring of Public and Private. Focus on the properties and dynamics of social media – not the tools. Specific genres of social media may come and go, but these underlying properties are here to stay. Technology will continue to leverage social networks as we go forward. One of the key challenges is learning how to adapt to an environment in which these properties and dynamics play a key role. We are all implicated in it.Social media is here to stay. Now we just have to evolve with it.
  • YSP Social Media Workshop

    1. 1. social media workshop ysp 21.01.2010
    2. 2. session 1 | why social media matters
    3. 3. social media revolution
    4. 4. web of streams Today, if you go to an important meeting and the other people haven’t bothered to Google you or your company, it’s practically an offence. Seth Godin
    5. 5. buzzwords Social Media gather, communicate, share, collaborate, play Web 2.0 social media tools
    6. 6. web as participatory platform ‘us-ness’ | community | participation
    7. 7. welcome to the site-less web
    8. 8. welcome to the site-less web The Internet: not about sites but about content and people.
    9. 9. welcome to the site-less web The Internet: not about sites but about content and people. Information no longer needs to have a homepage to reach an audience.
    10. 10. welcome to the site-less web The Internet: not about sites but about content and people. Information no longer needs to have a homepage to reach an audience. Official websites are now social experiences.
    11. 11. Facebook as a homepage http://www.facebook.com/Honda
    12. 12. Wiser Earth http://www.wiserearth.org/
    13. 13. http://www.livestrong.org/site/c.khLXK1PxHmF/b.2660611/k.BCED/Home.htm
    14. 14. http://mystarbucksidea.force.com/ideaHome
    15. 15. http://www.refresheverything.com/how-it-works
    16. 16. http://blakemycoskie.blogspot.com/
    17. 17. social capital Clay Shirky on Social Media http://bit.ly/3yDVXu
    18. 18. session 2 | developing a digital strategy
    19. 19. where your organisation should be go fishing where the fish are
    20. 20. using social media successfully the cause is the purpose
    21. 21. using social media successfully 1 | listen
    22. 22. 2 | choose a platform that meets your community’s needs
    23. 23. 3 | offer great value to your community use a network to drive info into the public get out of the way create a compelling experience for members members interact, drive conversation, participate, receive acknowledgement
    24. 24. 4 | use general networks as beachheads
    25. 25. 4 | use general networks as beachheads Use different social technologies for different purposes.
    26. 26. create a niche network
    27. 27. create a niche network Your brand’s ‘destination’ – a rich social experience.
    28. 28. create a niche network Your brand’s ‘destination’ – a rich social experience. Official websites are now social experiences.
    29. 29. create a niche network Your brand’s ‘destination’ – a rich social experience. Official websites are now social experiences. Put your brand first in a niche network.
    30. 30. create a niche network Your brand’s ‘destination’ – a rich social experience. Official websites are now social experiences. Put your brand first in a niche network. Create unique contextual social experiences.
    31. 31. 3 elements for successful social networks promise | tool | bargain p: the basic ‘why’ for anyone to join or contribute to a group t: how will the group be managed / how will it work? b: if you are interested in the promise and accept the tools, what can you expect, and what will be expected of you?
    32. 32. creating and engaging with social media
    33. 33. creating and engaging with social media update network regulary ongoing engagement – not simply broadcast promo messages engage directly with audience good content mix
    34. 34. social media campaigns
    35. 35. The power of collective intelligence. social media campaigns
    36. 36. The power of collective intelligence. Participation social media campaigns
    37. 37. The power of collective intelligence. Participation Interact with people where they are. social media campaigns
    38. 38. The power of collective intelligence. Participation Interact with people where they are. Crowdsourcing social media campaigns
    39. 39. The power of collective intelligence. Participation Interact with people where they are. Crowdsourcing Integrate people in your brand. social media campaigns
    40. 40. http://bit.ly/cqeo6v social media campaigns
    41. 41. a must read blog
    42. 42. a must read blog Unreasonable Institute blog:http://bit.ly/K3NG9
    43. 43. http://digimuve.ning.com/ http://twitter.com/digimuve http://sylviaguidara.posterous.com/ sguidara@me.com

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