Business Presentation, April 2007  2005-07 . Company name Company Logo / Name

How to use this ppt This is sample business presentation just to share some example slides The content used is picked up randomly form different presentations, so don’t try to copy paste Use this to understand the concepts and come up with your own original content, layout and ideas ideas/questions? Write to: sameer@morpheusventure.com  2005-06 ABC media Pvt. Ltd.

This is sample business presentation just to share some example slides

The content used is picked up randomly form different presentations, so don’t try to copy paste

Use this to understand the concepts and come up with your own original content, layout and ideas

ideas/questions?

Write to: sameer@morpheusventure.com

Company name - Summary One of the top social news site Active and fast growing global community 12k+ registered members, 2.5+ millions page views per month Bootstrapped to $160,000 annual revenue within 2 years Pursuing market opportunity of 400 – 800 Million USD Key business deals in place in the areas of Content, Advertising and Technology Excellent management team of professionals from premier institutes, with more than 40 person years of experience. Profitable Operations  2005-06 ABC media Pvt. Ltd.

One of the top social news site

Active and fast growing global community

12k+ registered members,

2.5+ millions page views per month

Bootstrapped to $160,000 annual revenue within 2 years

Pursuing market opportunity of 400 – 800 Million USD

Key business deals in place in the areas of Content, Advertising and Technology

Excellent management team of professionals from premier institutes, with more than 40 person years of experience.

Profitable Operations

Market opportunity (sample 1)  2005-06 ABC media Pvt. Ltd. Source: PricewaterhouseCoopers-FICCI : The Indian Entertainment Industry, An unfolding Opportunity - Report March 2005. Business World. January 2005, PricewaterhouseCoopers-FICCI : The Indian Entertainment and Media Industry. March 2006 See Appendix: Home video rental market : 2010 Source: iSuppli Corp, November 2005. Seekers+: Households with annual income of INR 200,000 and above. Source: The Great Indian Middle Class: Results from the NCAER Market Information Survey of Households (2004, NCAER and Business Standard) * 1 USD = INR 46 * C = Crore 2005- 06 2009-10 Entertainment & media industry 7.6 billion USD (INR 35,300 C) 2 18.2 billion USD (INR 83,740 C) 2 Indian filmed entertainment 1.5 billion USD (INR 6,800 C) 1 3.33 billion USD (INR15,300 C) 1 Home video 87-217 million USD (INR 400 -1000 C) 2 434 million USD (INR 2000 C) 2 Home video rental NA 409-817 million USD (INR 1,880– 3,760 C) 3 Installed base of DVD players 11 million (by end of 2006) 4 66 million (by end of 2010) 4 Target households (Seekers+) 20 million 5 32.5 million households 5

Source: PricewaterhouseCoopers-FICCI : The Indian Entertainment Industry, An unfolding Opportunity - Report March 2005.

Business World. January 2005, PricewaterhouseCoopers-FICCI : The Indian Entertainment and Media Industry. March 2006

See Appendix: Home video rental market : 2010

Source: iSuppli Corp, November 2005.

Seekers+: Households with annual income of INR 200,000 and above. Source: The Great Indian Middle Class: Results from the NCAER Market Information Survey of Households (2004, NCAER and Business Standard)

Market Opportunity Source: PricewaterhouseCoopers, Wall Street, eMarketer Market opportunity (sample 2) 2006-07 2010-11 Global advertising $55 billion $81.1 billion US online advertising $20 billion $36 billion Local classifieds $3.3 billion $12 billion People reading news online 80 Million (US) 250 Million (US) Broadband subscribers 300 million 540 million Wireless subscribers 1.1 billion 3.4 billion

Business overview  2005-06 ABC media Pvt. Ltd. Current No. of Markets Markets No. of employees Monthly Unique visitors Signup users Paid users % conversion rate from Visitors to Signups Annual Revenue rate ARPU Visitor Customer Acquisition Cost Paid Customer Acquisition Cost Projects (end of 2009) No. of Markets Markets No. of employees Monthly Unique visitors Signup users Paid users % conversion rate from Visitors to Signups Annual Revenue rate ARPU Visitor Customer Acquisition Cost Paid Customer Acquisition Cost

Key metrics  2005-06 ABC media Pvt. Ltd. Subscribers Churn rate Customer acquisition cost Content Total Number of Titles Percentage titles active in last 3 month DVD turn around time Operational scale Average DVDs delivered per day Economics Revenue per rental Customer care costs per rental Fulfillment cost per rental Total direct operational cost per rental Contribution Margin Contribution Margin % Capacity utilization Customer care capacity utilization Field Team Capacity utilization, current delivery process Packing Team Capacity utilization

Team  2005-06 ABC media Pvt. Ltd. Team member name, CEO & Co-founder 7+ years of leadership experience in startups Worked with Sonim Inc, Telephia Inc, wireless telecom startups, and Compaq 3+ years of free-lance experience in film making & theatre B.E. EE (XYZ University) Role Investor Relations Strategy Business Development and Partnerships Finance Facilities Team member name Chief Operating Officer & Co-founder PGDM (IIM Calcutta), B.Tech CS (IIT Delhi) 7+ years in enterprise software development. Strong background in project management. Experience in organization building as part of middle management at two technology startups. Worked with Cisco, Broadvision, Infosys Role Operations Technology Development IT Billing and Collections Team member name, Chief Product Officer & Co-founder Masters in Communications (ABC University) 10+ years of experience in Print Media, Radio, Television, Films, e-learning, tech writing and theatre. Experience in various positions from free-lance writer to director. Worked with Times of India, Zee News, IBM, GE Role Product Management Customer Experience Customer Acquisition & Marketing Content Acquisition HR

7+ years of leadership experience in startups

Worked with Sonim Inc, Telephia Inc, wireless telecom startups, and Compaq

3+ years of free-lance experience in film making & theatre

B.E. EE (XYZ University)

Role

Investor Relations

Strategy

Business Development and Partnerships

Finance

Facilities

PGDM (IIM Calcutta), B.Tech CS (IIT Delhi)

7+ years in enterprise software development.

Strong background in project management.

Experience in organization building as part of middle management at two technology startups.

Worked with Cisco, Broadvision, Infosys

Role

Operations

Technology Development

IT

Billing and Collections

Masters in Communications (ABC University)

10+ years of experience in Print Media, Radio, Television, Films, e-learning, tech writing and theatre.

Experience in various positions from free-lance writer to director.

Worked with Times of India, Zee News, IBM, GE

Role

Product Management

Customer Experience

Customer Acquisition & Marketing

Content Acquisition

HR

Advisory board  2005-06 ABC media Pvt. Ltd. Advisor Name ( Strategy, Team Building, Fund Raising) Head, Strategy and Corporate affairs, at XYZ Company. Board member in 5-6 companies Key Work-ex : Founder Cocoon ventures, CEO , ABCTechnologies Member, Band of Angels, Mumbai. Charter member, TIE Mumbai Advisor Name ( Retail, Logistics, Strategy) CEO, ABC XYZ ( premier retailing company) Key Work-ex : Director on the Board of Reebok India, Director (Operations) Phoenix International Ltd B.E., REC Jaipur, with 2nd Rank Advisor Name ( Business Growth, Team Building) Angel investor. Member of "Band of Angels" , New Delhi, India Key Work-ex: Paypal , Citibank PGDM, IIM, Ahemdabad. B. Tech, Mechanical Engineering, IIT Mumbai

Head, Strategy and Corporate affairs, at XYZ Company. Board member in 5-6 companies

Key Work-ex : Founder Cocoon ventures, CEO , ABCTechnologies

Member, Band of Angels, Mumbai. Charter member, TIE Mumbai

CEO, ABC XYZ ( premier retailing company)

Key Work-ex : Director on the Board of Reebok India, Director (Operations) Phoenix International Ltd

B.E., REC Jaipur, with 2nd Rank

Angel investor. Member of "Band of Angels" , New Delhi, India

Key Work-ex: Paypal , Citibank

PGDM, IIM, Ahemdabad. B. Tech, Mechanical Engineering, IIT Mumbai

 2005-06 ABC media Pvt. Ltd. Pain points – Movie rentals Quality Bad quality discs. Pirated discs Service Low quality customer service Selection Limited titles to choose from Availability Unavailability of new/popular movies Access Hard to find. Long drives. Parking issues Identification Hard to identify movies I want to watch Economy DVD rentals ranging from Rs 60-100 per day. Late Fees Extra

Business Model  2005-06 ABC media Pvt. Ltd. C U S T O M E R S Technology Content Acquisition Customer Acquisition / Marketing Product Mix Customer Care (Web, SMS, Phone, retail stores) Fulfillment

Customer acquisition channels  2005-06 ABC media Pvt. Ltd. Current Mix Details Response Outdoor Activities Outdoor Canopies in apartments, offices, market areas Door to door campaigns Good Member referral / Employee Referral 25% discount on monthly renewal on member referrals. Good Outdoor Activities Outdoor Canopies in apartments, offices, market areas Door to door campaigns Good Corporate Tie-ups 20+ tie-ups in Delhi NCR EXL Services, Xansa, Cadence, Headstrong, Impetus, Indiabulls 7 tie-ups in Chandigarh Region Dell, Quark, IDS, Pepsi etc Good Online marketing Search Engine Marketing PPC , web based marketing In pilot mode, showing good results DSA/DST Campaigns Appoint DSA/DST on commission/incentives to do sales campaigns New activity, not evaluated ABC movie points 31 movie points in Delhi NCR 16 movie points in Chandigarh Medium

Outdoor Canopies in apartments, offices, market areas

Door to door campaigns

Outdoor Canopies in apartments, offices, market areas

Door to door campaigns

20+ tie-ups in Delhi NCR

EXL Services, Xansa, Cadence, Headstrong, Impetus, Indiabulls

7 tie-ups in Chandigarh Region

Dell, Quark, IDS, Pepsi etc

Search Engine Marketing

PPC , web based marketing

Appoint DSA/DST on commission/incentives to do sales campaigns

31 movie points in Delhi NCR

16 movie points in Chandigarh

Business Deals – Current & Prospective  2005-06 ABC media Pvt. Ltd. Area Details Company name Content Home Video Companies Studios/Production houses Logistics Courier Companies Drop box companies Companies with retailer network Marketing/Co-branding Home delivery/food chains multiplexes/mall chains Consumer durable companies Customer acquisition channel partners Portals Mobile VAS providers Credit card companies Other Consumer businesses

Home Video Companies

Studios/Production houses

Courier Companies

Drop box companies

Companies with retailer network

Home delivery/food chains

multiplexes/mall chains

Consumer durable companies

Portals

Mobile VAS providers

Credit card companies

Other Consumer businesses

Competitors Competition Analysis User generated content YES YES YES YES YES YES Main stream media content YES YES Citizen Journalism YES YES YES YES YES YES Voting on Stories and Comments YES YES YES YES APIs for third party developers YES Localization YES YES Personalization YES YES Revenue Sharing YES YES VC funded YES YES YES YES YES Funding Alexa Rank 2,638 14,573 6,494 11,683 52,636 39,642

Media Coverage and many more…

 2005-06 ABC media Pvt. Ltd. Thank you! Contact Info

Contact Info

Appendix  2005-06 ABC media Pvt. Ltd.

 2005-06 ABC media Pvt. Ltd. Per rental Economics Scenario 1 - Now Scenario 2 - PreVC Scenario 3 - Steady State Revenues Revenue per Rental Customer Care Customer Care Costs per Rental Fulfillment Forward Logistic Cost per Rental Reverse Logistic Cost per Rental Cover Contribution Margins New Hit Movies Purchase cost End of life value Content Cost to be covered Number of Rentals for Break even Expected Rentals Avg turn around time (days) Demand life Rentals Content Cost/Rental Gross Margin Gross Margin % Other movies (with consistent Demand) Purchase cost Content Cost to be covered Number of Rentals for Break even

Top 15 cities  2005-06 ABC media Pvt. Ltd.