When social media tips

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This is a short presentation delivered, looking at what causes social networks to tip, and become the 'norm'. includes some personal experiences and looks at new networks toward the end.

This is a short presentation delivered, looking at what causes social networks to tip, and become the 'norm'. includes some personal experiences and looks at new networks toward the end.

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  • 1. Thoughts on Social Media delivered to Thoughtworks Friday, 28 August 2009
  • 2. Today’s discussion Who is Josh 2 topics of interest at the moment Why is Twitter popular? Up and coming technologies and networks Some discussion and Q&A Friday, 28 August 2009
  • 3. Who am I? Josh Guest Marketer, business development, entrepreneur Passionate about emerging technology Keen interest in understanding social media Friday, 28 August 2009
  • 4. Part One How did Twitter, become so popular? Friday, 28 August 2009
  • 5. My experience, A new concept 2004, idea to publish a magazine For high school students, preparing for formals The challenge: how to generate hype, buzz, talk, interest In a product that won’t exist for another 12 months Friday, 28 August 2009
  • 6. Solution v1 Develop a website, make it look young, fun, hip, cool Add personal accounts, profiles, discussion boards, photo sharing Include competitions and free stuff Tell students about it and set a target of 15k visitors over 3 months Friday, 28 August 2009
  • 7. 6750 4500 2250 March April 0 May Data sourced informal.com.au - 2004-05 Expectation Real life Friday, 28 August 2009
  • 8. And then something happened marginal traffic and no use of the website features 4 students - 2 schools used the discussion forum to post their formal ideas. Visits originated from one school, then a ripple effect to 5 then 48 Friday, 28 August 2009
  • 9. 20000 What happened at this point? Why did it grow when nothing changed? 15000 10000 5000 Nov Dec Oct Sep Aug Jul 0 Jun May Apr Mar Real life Friday, 28 August 2009
  • 10. And on a much larger scale, Twitter Since 2006, stable growth Q4 2008 - it all changed! President Obama, John Cleese, Will Farrell, K.Rudd Everyone either using, finding relevance, enhancing How does tool bubble along for 2 years, then explode?! Friday, 28 August 2009
  • 11. 20000 What happened here? 15000 10000 5000 Nov 20 0 May Jul Sep Mar 15.5 11 6.5 2/09 3/09 4/09 2 11/08 12/08 1/09 09/08 10/08 08/08 Visits http://www.fastcompany.com/blog/chris-dannen/techwatch/magnificent-silly-short-lived-twitter-explosion-2009 Friday, 28 August 2009
  • 12. A tipping point? momentum for change becomes unstoppable Friday, 28 August 2009
  • 13. What is a tipping point... A theory in sociology where a moment of critical mass causes unexplainable growth There are many theories around what triggers them Friday, 28 August 2009
  • 14. Gladwell’s tipping point Fastcompany.com-M.Gladwell Friday, 28 August 2009
  • 15. Tipping Facebook 3.4 Anyone can join Years to Expands to include high tip school networkDeveloper platform http://www.chubbybrain.com/blog/2009/03/41-years-for-facebook-to-reach-a-tipping-point-what-about-wikipedia-yelp-youtube-online-2-sided-networks-and-getting-exponential-growth/ Friday, 28 August 2009
  • 16. Tipping Youtube 3rd party development Revenue share Google active with purchase members http://www.chubbybrain.com/blog/2009/03/41-years-for-facebook-to-reach-a-tipping-point-what-about-wikipedia-yelp-youtube-online-2-sided-networks-and-getting-exponential-growth/ Friday, 28 August 2009
  • 17. Identi.ca is left behind Why did Twitter tip, and Identi.ca not? - they are the same! Friday, 28 August 2009
  • 18. Part Two - Jolicloud Technologies I’m hoping will tip! Friday, 28 August 2009
  • 19. Jolicloud - July 2009 An internet operating system for Netbooks Mission to accelerate ultra-low-cost, cloud based computing to the world Friday, 28 August 2009
  • 20. Part Two - Google Wave or Shareflow Is there a tipping point scenario? Friday, 28 August 2009
  • 21. Communication revolution? F low Wa ve Friday, 28 August 2009
  • 22. Questions and Discussion Friday, 28 August 2009