Thoughts on Social Media
          delivered to Thoughtworks




Friday, 28 August 2009
Today’s discussion

               Who is Josh
               2 topics of interest at the moment
                         ...
Who am I?
               Josh Guest
               Marketer, business development, entrepreneur
               Passionate ...
Part One
          How did Twitter, become so popular?


Friday, 28 August 2009
My experience, A new
          concept

                 2004, idea to publish a magazine
                 For high school...
Solution v1
                 Develop a website, make it look young, fun, hip, cool
                 Add personal accounts,...
6750




                                                                    4500




                                    ...
And then something
          happened
               marginal traffic and no use of the website features


               4...
20000


                          What happened at this point?
                      Why did it grow when nothing changed?...
And on a much larger scale,
          Twitter
           Since 2006, stable growth
           Q4 2008 - it all changed!
  ...
20000




  What happened here?
                                                                                          ...
A tipping point?
          momentum for change becomes unstoppable

Friday, 28 August 2009
What is a tipping point...


               A theory in sociology where a moment of critical mass
               causes un...
Gladwell’s tipping point




                          Fastcompany.com-M.Gladwell
Friday, 28 August 2009
Tipping Facebook
                                                                                                         ...
Tipping Youtube                                                                                                   3rd part...
Identi.ca is left behind
         Why did Twitter tip, and Identi.ca not? - they are the same!




Friday, 28 August 2009
Part Two - Jolicloud
          Technologies I’m hoping will tip!


Friday, 28 August 2009
Jolicloud - July 2009
               An internet operating system for Netbooks
               Mission to accelerate ultra-...
Part Two - Google Wave or Shareflow
          Is there a tipping point scenario?


Friday, 28 August 2009
Communication revolution?




                         F low   Wa
                                    ve



Friday, 28 Aug...
Questions and Discussion




Friday, 28 August 2009
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When social media tips

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This is a short presentation delivered, looking at what causes social networks to tip, and become the 'norm'. includes some personal experiences and looks at new networks toward the end.

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Transcript of "When social media tips"

  1. 1. Thoughts on Social Media delivered to Thoughtworks Friday, 28 August 2009
  2. 2. Today’s discussion Who is Josh 2 topics of interest at the moment Why is Twitter popular? Up and coming technologies and networks Some discussion and Q&A Friday, 28 August 2009
  3. 3. Who am I? Josh Guest Marketer, business development, entrepreneur Passionate about emerging technology Keen interest in understanding social media Friday, 28 August 2009
  4. 4. Part One How did Twitter, become so popular? Friday, 28 August 2009
  5. 5. My experience, A new concept 2004, idea to publish a magazine For high school students, preparing for formals The challenge: how to generate hype, buzz, talk, interest In a product that won’t exist for another 12 months Friday, 28 August 2009
  6. 6. Solution v1 Develop a website, make it look young, fun, hip, cool Add personal accounts, profiles, discussion boards, photo sharing Include competitions and free stuff Tell students about it and set a target of 15k visitors over 3 months Friday, 28 August 2009
  7. 7. 6750 4500 2250 March April 0 May Data sourced informal.com.au - 2004-05 Expectation Real life Friday, 28 August 2009
  8. 8. And then something happened marginal traffic and no use of the website features 4 students - 2 schools used the discussion forum to post their formal ideas. Visits originated from one school, then a ripple effect to 5 then 48 Friday, 28 August 2009
  9. 9. 20000 What happened at this point? Why did it grow when nothing changed? 15000 10000 5000 Nov Dec Oct Sep Aug Jul 0 Jun May Apr Mar Real life Friday, 28 August 2009
  10. 10. And on a much larger scale, Twitter Since 2006, stable growth Q4 2008 - it all changed! President Obama, John Cleese, Will Farrell, K.Rudd Everyone either using, finding relevance, enhancing How does tool bubble along for 2 years, then explode?! Friday, 28 August 2009
  11. 11. 20000 What happened here? 15000 10000 5000 Nov 20 0 May Jul Sep Mar 15.5 11 6.5 2/09 3/09 4/09 2 11/08 12/08 1/09 09/08 10/08 08/08 Visits http://www.fastcompany.com/blog/chris-dannen/techwatch/magnificent-silly-short-lived-twitter-explosion-2009 Friday, 28 August 2009
  12. 12. A tipping point? momentum for change becomes unstoppable Friday, 28 August 2009
  13. 13. What is a tipping point... A theory in sociology where a moment of critical mass causes unexplainable growth There are many theories around what triggers them Friday, 28 August 2009
  14. 14. Gladwell’s tipping point Fastcompany.com-M.Gladwell Friday, 28 August 2009
  15. 15. Tipping Facebook 3.4 Anyone can join Years to Expands to include high tip school networkDeveloper platform http://www.chubbybrain.com/blog/2009/03/41-years-for-facebook-to-reach-a-tipping-point-what-about-wikipedia-yelp-youtube-online-2-sided-networks-and-getting-exponential-growth/ Friday, 28 August 2009
  16. 16. Tipping Youtube 3rd party development Revenue share Google active with purchase members http://www.chubbybrain.com/blog/2009/03/41-years-for-facebook-to-reach-a-tipping-point-what-about-wikipedia-yelp-youtube-online-2-sided-networks-and-getting-exponential-growth/ Friday, 28 August 2009
  17. 17. Identi.ca is left behind Why did Twitter tip, and Identi.ca not? - they are the same! Friday, 28 August 2009
  18. 18. Part Two - Jolicloud Technologies I’m hoping will tip! Friday, 28 August 2009
  19. 19. Jolicloud - July 2009 An internet operating system for Netbooks Mission to accelerate ultra-low-cost, cloud based computing to the world Friday, 28 August 2009
  20. 20. Part Two - Google Wave or Shareflow Is there a tipping point scenario? Friday, 28 August 2009
  21. 21. Communication revolution? F low Wa ve Friday, 28 August 2009
  22. 22. Questions and Discussion Friday, 28 August 2009

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