Blogging and Social Media
for Profit and Fun
Preetam Rai (preetam@me.com)

WHAT DO I DO?

TECHNOLOGY ETHNOGRAPHY: STUDYING HOW PEOPLE USE
TECHNOLOGY IN THEIR EVERYDAY LIFE

PHNOM PENH BUDAPEST
HELP ORGANIZE AND SPEAK AT TECH
AND LEARNING EVENTS
JAKARTA

COMMUNITY BUILDING

CRASH BARCAMPS
(COMMUNITY
UNCONFERENCES)

HELP TEACHERS AND
STUDENTS USE
TECHNOLOGY IN LEARNING

AND TRAVEL..

LAO PDR

WESTERN CHINA

SLOVAKIA

TURKEY

KOREA

SOUTHERN CHINA

HOW BLOGGING AND BLOG READING HELPED ME?

I STARTED COMMENTING
ON LOCAL BLOGS TO
MEET PEOPLE IN
COUNTRY I AM
TRAVELING TO
THATS THE BEST WAY TO
FIGURE OUT WHAT IS THE
BUZZ IN THE CITY
ENDED UP MEETING LOTS
OF INTERESTING PEOPLE,
FREE DINNERS AND FREE
STAYS

ON MY BLOG, I WAS WRITING ABOUT BLOGGING, ABOUT MY
TRAVELS, GADGETS, EVENTS AND FINDINGS

A POST ON THE HUALAMPHONG STATION IN BANGKOK

PEOPLE STARTING COMMENTING AND SOME OF THEM BECAME
GOOD FRIENDS
OU, GOOD FRIEND IN
THAILAND FOR
LAST FOUR YEARS

HERE A POST ABOUT LAO PDR

AND A COMMENT FROM A PERSON DOING VERY INTERESTING WORK IN
LAO

I USED TO BLOG MY NOTES AND TUTORIALS

AND THAT GOT MY ARTICLES ON PRINT, SPEAKING ASSIGNMENTS

I WAS BLOGGING FOR FUN

AND IT GOT ME LOTS OF NETWORKING AND SOME $S

HOW TO MAKE MONEY FROM YOUR BLOGS IN A MORE DIRECT
WAY?

THIS BLOGGER MAKES DECENT MONEY FROM ADSENSE

BUT NOT ALL OF US CAN BE THIS SUCCESSFULL
WHAT IS THE KEY TO SUCCEEDING WITH ADS ON BLOGS
KNOW YOUR AUDIENCE
CONTENT CONSISTENCY
FREQUENCY- POST OFTEN

FIND OUT WHO IS VISITING YOU

TREND WATCHING AND WHO ELSE IS BLOGGING ABOUT WHAT YOU WANT TO
BLOG ABOUT

MORE TREND WATCHING

IN MY OPINION THESE TOPICS WORK IN SINGAPORE, MALAYSIA CONTEXT
TECHNOLOGY (NETBOOKS)
PSP, DS, XBOX ETC.
FASHION
TRAVEL (NEARBY PLACES)
INDUSTRY SPECIFIC (MARINE)
HEALTH AND FITNESS AND FOOD

DIRECT SELLING ON YOUR BLOG

REGIONAL BLOG AD NETWORKS

AFFILIATE NETWORKS

LONG TERM - COMING BACK TO NETWORKING AND PROBABLY EVEN
MORE $$$$$$$$$$$$$

OTHER OPPORTUNITIES - AGGREGATION, PODCASTING,YOUTUBE

THERE IS VALUE IN AGGREGATING BLOGS THAT TALK ABOUT A PARTICULAR
NICE. PEOPLE DON’T HAVE TIME TO READ 100S OF BLOGS. SO IF YOU CAN
PROVIDE SAY ONE PAGE THAT LISTS LATEST POSTS FROM TRAVEL
BLOGGERS IN SINGAPORE, THAT PAGE WILL SEE MANY HITS

CREATE VIDEO TUTORIALS FOR GADGETS, HELP COMPANIES TALK ABOUT
THEIR PRODUCTS ON YOUTUBE. YOU KNOW YOUTUBE, YOU KNOW THE
AUDIENCE. YOU KNOW THE TOOLS TO MAKE A VIDEO

WE’RE DONE. QUESTIONS,
SUGGESTIONS, TIPS EMAIL ME AT
PREETAM@ME.COM