Hometowntimes.com Advertising Opportunity 2009

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    Hometowntimes.com Advertising Opportunity 2009 - Presentation Transcript

    1. America’s Free Online Local News A Limited Time Exclusive Opportunity
    2. We all want a sense of community.  It’s the people, your neighbors, your friends, and local business owners, that give each town its unique character. Each HometownTimes.com site is a familiar “city center” that encourages residents to get involved and take pride in their community by featuring interesting local news and events, a business directory, people of interest, a health guide, coupons, sporting news, events, and activities. Welcome Home!
    3. HomeTownTimes Mission HomeTownTimes.com is a national online news and community publications franchisor, currently operating more than 500 internet-based news sites across the United States. The mission of the Georgia-headquartered business is to bring local communities together via a convenient portal that provides free access to local news, information exchange, community forums and advertising. Each individual HomeTownTimes.com online news publication is a community hub for home town events, Internet forums, classified ads, business directories, photo galleries, sports, health news, coupons and feature stories about local events, people and businesses. Independent small businesses, large franchisors, and companies with a national footprint will all find their hyper-local targeted audience for their products or services through HomeTownTimes.com ad placements, videos, original content articles of interest, and news of local events associated with their business.
    4. The Results Are In… Internet Media is Here to Stay The Internet is becoming the town square for the global village of tomorrow. ..Bill Gates
    5. Online News Surpasses Print
      • a Pew study released in December, 2008 shows online news has overtaken print media in the US. This is a big deal as it shows that in a year when there has been plenty of news to report about, Americans went online instead of waiting for their daily newspaper.
      • According to the report, young people take this a step further. For those under 30, "the internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the internet (68% vs. 34%)."
    6. Did you know?
      • 9.9 billion internet searches are performed monthly
        • Source: comScore, February 2008
      • 97% of Internet users in the US use the internet to shop
        • Source: NPD Group
      • 82% of people searching online follow up with in-store visits, phone calls, emails and purchases
        • Source: comScore Networks and TMP Directional Marketing, August 2007
      • 54% of Americans have substituted the Internet for the phone book
        • Source: The Kelsey Group. August, 2007
    7. People Want More Than Print Can Deliver
      • Color graphics, audio and video
      • “ Real Time” Information
      • Interactive, social media
      • An instant history of recent local news
      In today’s age, people have a higher expectation for information.
    8. The Power of Local News
      • Fulfills the constant demand for local information
      • Fulfills a sense of community
      • Largely underserved market
      • Delivers a captive local audience
    9. The Power of Internet Publishing
      • More Reach Instantly available in 75% of households
      • More Timely Real time updates, endless archives
      • More Information No word or space limitations
      • More Convenient Articles Hyperlinked to YOUR website Changes made anytime
      • More Interactive Search keywords Add content - Immediately Ask questions – Get answers
      • More Effective Lowest cost Longest lasting Measurable results
    10. Way More than Just News
      • Rolling archive of local news, weather, announcements, and press releases from local sources.
      • Text, graphics, audio and video
      • Local classifieds and business directory
      • Local job postings
      • Local and National Brand Coupons
      • Community discussion & commentary
      • Internet and Community Site Search
      • Open resource for posting local events
      • User controlled personal pages for weather, stocks, sports, horoscope, more
      In today’s age, people have a high expectation for information. People want MORE than a traditional newspaper can deliver
    11. Our Model
      • Each of the top 100 Large Metros will have a site with the name City HomeTimes.com
      • Each of the 50 states will have a site with the name State HomeTimes.com
      • Each County within a Metro Area will have at least one standalone site
      • RSS feeds will link all the sites together as well as load “syndicated” content
      www.AtlantaHomeTimes.com
      • We currently own the “XXHometimes.com” domain names for:
        • 50 of the 50 US states
        • 100 of the top 100 metro markets and ~400 smaller demographics > 20K
    12. The Internet is Full of “City Sites”
        • Each site is operated as a standalone profit center
        • Each site has a unique, local, professional editor
        • Each site has unique and exclusive content generated locally
      What makes us Different?
        • - And in most cases…
              • Each site is locally owned and operated
              • Each site has a local sales presence
    13. We Offer a Comprehensive Internet Marketing System
        • Full Articles
        • Professionally Written
        • Prominent Placement
        • Search Engine Optimized
        • Lead Capture System
        • Archived
        • Social Network proliferation
        • Key affiliated relationships
    14. How we Generate Readership
      • Opt-in Emails lists
      • Local Networking and word of mouth
      • Advertising Partnerships with area print publications, radio, tv
      • Search Engine Optimization
      • Local Billboard Ads
      • Direct mail, flyers, in-store posters
      • Mobile/Text Marketing
      • Daily mobile and online contests for business promos
      • Local News Feeds
      • Content, Content, Content!
    15. Your Ad Positioned For Maximum Traffic Home Page Events Local News Business Food & Wine My Home Classifieds Home & Garden Real Estate Community Jobs Sports Coupons Living Travel & Leisure
    16. Capture new leads for your business
      • Display ads also get an original content article or advertorial placed every month
      • At the end of your article will be a place for readers to request more information.
      • These leads will be captured and forwarded to you via email at no charge
    17. Coupons
      • Linked from your article or display ad or stand alone placement in “Local Coupons”
      • Targeted placements in multiple areas on the site
      • Generate leads and traffic to your business or website
      • Only $100 per month
    18. Included with above ad packages, or available separately at
      • Front Page Ad
      • Randomly dispersed ad on front page
      • 12 article or coupon pages **
      • 12 Bulletin Board listings on every page
      • $199/month or $1990/year
      • Shared (rotating) ad on front page
      • Fixed or shared ad on main section page
      • 12 Bulletin Board listings on every page
      • Fixed or shared ad on every page in the entire section
      • 12 standalone article or coupon pages** supporting your business
      • Article / Video Ad
      • Shared ad spot on every article page
      • Can be image or video
      • 12 article or coupon pages *
      • 12 Bulletin Board listings on every page
      • $199/month or $1990/year
      2009 Ad Pricing
      • ** Article/Coupon Page
      • Standalone Coupon OR Professionally written article about your company
      • Can act as a standalone website for your business
      • Listed/linked in Bulletin Board available on every page, site wide
      • Published for 1 year with link on front page and section page for 2 weeks or more
      • Highly ranked in Google
      $299 / 3months
      • Fixed ad - $3990/year
      • Shared ad - $2990/year
      2 options, top or side Section Sponsorship Front Page Section Page Article/Coupon Page
    19. 2009 Volume Ad Pricing All prices are in $US per site, per month Ad Type Number of Sites Published 1 2-99 100-500 500+ (Shared) Section Sponsorship 299 239 179 149 Front Page Ad 199 159 119 99 Article / Video Ad 199 159 119 99
    20. America’s Free Online Local Source for News, Events, and Business Welcome Home! For information or an application to own your own Home townTimes.com community website franchise Or for advertising opportunities in your Home Town , please email: info@ home towntimes.com Or visit
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