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This session combines traditional theory of marketing and 20 years practical experience of marketing health clubs. You will learn the fears of joining a health club, what people want they join a health club and how to put this in your marketing pieces. The key is then to have consistency in your marketing, so that the consumer recognises your brand. But in 2010 we have so many mediums, we can have far greater reach, if we design an integrated marketing plan. Learn how to put your integrated 12 month marketing plan together to get results and brand recognition in your community.