Build 2010 Guerrilla Marketing


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If you could increase your sales leads by 10% it would have a profound effect on your profitability. Given that the regular exercise bunnies i.e. the market we've already got, are circulating from club to club in search of the best deal, the real challenge for the industry world-wide is to attract the Borderline Bunch - the massive market of people who, according to just about every survey that's ever been conducted, say that they know they should be exercising but still don't. Aussie marketing magician Justin Tamsett shares a hat-full of ideas on how to fill the sales pipeline with practical low-cost, high-value promotional ideas that are designed to target the people who should join your facility but never quite get round to it.

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Build 2010 Guerrilla Marketing

  1. 1. Getting Your Lead Box Full! 2006 Copyright Active Management & Australian Fitness Network. Active Management – Providing the missing pieces to successful business management.
  2. 2. Guerrilla Marketing is . . . “ . . . unconventional ways of pursuing conventional goals. “ . . . a proven method of achieving profits with minimum money.” “ . . .achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. Jay Conrad Levinson
  3. 3. First, some marketing wisdom or just common sense! <ul><li>You must put the following into practice: </li></ul><ul><li>You must be committed to your guerrilla marketing. </li></ul><ul><li>You must think of your guerrilla marketing as an investment </li></ul><ul><li>You must see to it that your guerrilla marketing is consistent </li></ul>
  4. 4. Second, some marketing wisdom or more common sense! <ul><li>10 truths you must never forget: </li></ul><ul><li>1. The market is constantly changing </li></ul><ul><li>2. People forget fast </li></ul><ul><li>Your competition isn’t quitting </li></ul><ul><li>Marketing strengthens your brand and identity </li></ul><ul><li>Marketing is essential to survival and growth </li></ul>
  5. 5. 6. Marketing enables you to remind your old members of you 7. Marketing maintains morale 8. Marketing will give you an advantage over competitors who have stopped their marketing 9. Marketing allows you to continue operating 10. You have invested money you could stand to lose
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  10. 10. <ul><li>These work brilliantly if: </li></ul><ul><li>There is a relationship between the 2 businesses </li></ul><ul><li>They are in the right venue </li></ul><ul><li>Are looked after </li></ul><ul><li>Have a an entry form that helps </li></ul><ul><li>qualify your leads </li></ul><ul><li>Have leads that are followed up! </li></ul>
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  22. 22. <ul><li>VOLUNTEERS NEEDED FOR WEIGHTLOSS STUDY </li></ul><ul><li>50 people between the ages of 30 and 50 are needed for study to determine factors that contribute to weight loss . To be eligible for the study: </li></ul><ul><li>You must not have exercised for more than 12 month; </li></ul><ul><li>You must be 10kg over weight; </li></ul><ul><li>You must guarantee to follow the program we prescribe; </li></ul><ul><li>You must live within 5km of Active Health Club </li></ul><ul><li>For more information contact The Research Director based at </li></ul><ul><li>Active Health Club: 9870 8775 </li></ul>
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  27. 27. <ul><li>Programs that fit the needs </li></ul><ul><ul><li>12 week programs: </li></ul></ul><ul><ul><ul><li>Health: </li></ul></ul></ul><ul><ul><ul><ul><li>Biggest Loser </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Weight loss </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Back care </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Arthritis </li></ul></ul></ul></ul><ul><ul><ul><li>Sport </li></ul></ul></ul><ul><ul><ul><ul><li>Golf </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pre-season football </li></ul></ul></ul></ul><ul><ul><ul><li>Boot camp </li></ul></ul></ul><ul><ul><ul><li>Boxing </li></ul></ul></ul><ul><ul><ul><li>Group/personal outdoor training </li></ul></ul></ul>
  28. 28. <ul><li>Games with chances of winning – Spin N Win; prizes for lotteries & charities </li></ul><ul><li>Print ‘over-runs’ of your flyers </li></ul><ul><li>Read the local paper for weddings, births, business awards, etc </li></ul><ul><li>Move New Year to November or September: 100 days for $100 </li></ul><ul><li>Sell memberships through retailers – ie wholesale to them for them to retail </li></ul><ul><li>Divorce lawyers </li></ul><ul><li>IVF specialists </li></ul>
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  35. 35. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: Become an Active Management Fan on Facebook: And for more information on Active Management helping your business go to: &quot;What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.&quot; Pericles