Changing trend ............. “ Tradition to Trade-ition”
Introduction: Today, Ayurveda is an officially recognized system of medicine in India. Globally, the World Health Organization (WHO) recognizes it as Traditional Medicine (TRM). It is estimated that the total market size of the Indian Ayurveda market is Rs. 8000 crore and it is growing substantially between 10-15 percent, with the same growth rate targeted for the next 10 years.
Continued ............ Ayurveda products fall into two categories— 1)Branded. 2) Traditional. Currently, more than 30,000 branded and 1,500 traditional products are available in the market.
<ul><li>At present, India manufactures Ayurvedic drugs worth Rs 6,000 cr per year, of which </li></ul><ul><li>Rs 1,500 cr are exported. </li></ul><ul><li>60% of this is crude herbs to be manufactured into products outside India </li></ul><ul><li>30% is finished product shipped abroad for direct sales. </li></ul><ul><li>10% is partially prepared products to be finished in foreign countries. </li></ul>Real numbers:
Industry overview: Proportion of manufacturing units of different systems
Industry overview : There is a complex of large number of manufacturing units using herbal material for various purposes. 1)Pharmaceuticals 2)Cosmetics and food supplements. 3)Units is engaged in making extracts and distilling oils for use by other industries and for exports.
<ul><li>There are total of 9,493 manufacturing units. 8,000 small scale units having an annual turnover of less than one Crore. </li></ul><ul><li>Well known industries with annual turnover of more than 50 Crores are Dabur, Zandu, Himalaya,Baidyanath, Arya Vaidya Shala etc. </li></ul><ul><li>Though the number of manufacturing units with higher turnover is less, still they are the ones which consume about 35 % of the total raw material used. </li></ul>Herbal manufacturing units
Nature of industry: Ayurveda drug manufacturing units are mostly family owned business. The origin of most of these companies can be traced back to a “vaidya”who used to prepare some formulations for dispensing and the gradual acceptance of medicines led to growth of such units.
<ul><li>Manufacturing </li></ul><ul><li>Quality Control </li></ul><ul><li>Quality Assurance </li></ul>Changed trends:
Quality Control: Lab Personnel: To be headed by an independent person. Duties: To prepare specifications and testing methods for raw materials and finished products. To sample, test, approve or reject RMs,semi-finished product and finished products. To supervise and monitor the adequacy of storage conditions.
<ul><li>Batch Manufacturing Records (BMR) </li></ul><ul><li>Distribution Records (to facilitate recall) </li></ul><ul><li>Records of Market Complaints and Adverse Drug Reactions </li></ul><ul><li>( Pharmacovigilence) </li></ul>Records :
Modernization of unit operations: 1)Preservation of raw materials 2)Extraction by CO 2 3)Usage of polycompound aqueous extraction 4)Extraction through controlled pressure 5)Fermentation through seeding 6) Development of herbal minerals through cultivation.
7) Metal content removal before processing of raw materials. Pb, As, Hg,Cd etc are removed before processing through leaching process. 8) Development of new products based on mixed formulation to suppress toxicity of the active ingredient. 9) Use of excipients, additives, preservatives, anti-oxidants, coloring agents, flavoring agents, alternate sweeteners permitted in the Indian Pharmacopoeia/Prevention of Food Adulteration Act, 1954, Food product Order and Bureau of Indian Standard Act, 1986.
Continued...... <ul><li>> Packing is planned such a way that the no. of tablets will be the total required for the course of treatment. </li></ul><ul><li>Sports Medicines </li></ul><ul><li>Neutraceuticals </li></ul><ul><li>Food supplements </li></ul><ul><li>Rejuvanatives </li></ul><ul><li>Cosmetics </li></ul><ul><li>Soft drinks </li></ul><ul><li>N anotechnology </li></ul><ul><li> </li></ul>
Education : <ul><li>Curriculum related to Ayurvedic Pharmaceutical Sciences has been recently reinforced in Indian pharmacy schools due to global acceptance of Ayurveda </li></ul><ul><li>The courses range from diploma to master’s level </li></ul><ul><li>MBA in Ayurveda pharma management </li></ul>
Conclusion: <ul><li>Ethical commerce practice is the need of the hour in pharma industry. </li></ul><ul><li>Pharma industry plays vital role in success of Ayurveda,hence without compromising the principles changes should be incorporated. </li></ul><ul><li>Pharma industries should involve Ayurveda researcher for better output. </li></ul><ul><li>Change is inevitable but tradition is our identity. </li></ul>
Thank you Dr.C.M.Joshi MD(Ay),MBA Bangalore Mail: [email_address] Cell: +91-9916102202
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